The Value of SEO, Brand Marketing and Publicity in Commercial Real Estate

Press Release for Real Estate

commercial real estate seo

Why do some businesses grow while others remain stagnant? Why do some startup founders repeatedly succeed at launching and selling business endeavors while others fail?

One example of long-term success is a New Jersey-based regional diagnostic imaging center with twelve locations across the state, using the Niche Quest Branding and Publicity SEO Formula.

Recently, the business was purchased for $450 million. One of the significant indicators of its high market value was its online brand dominance in the market. In addition to delivering excellent service and making smart growth decisions, the company invested in its Digital Brand Equity.

Online dominance primarily on Google spanning approximately fifty towns made them a household name in their market, outperforming reputable local hospitals. Due to their local online dominance, their market became their 24/7 sales force.

That’s the power of Brand Equity. Commercial real estate owners have the same opportunity.

Prime brick and mortar locations are not the only avenues anymore. Digital exposure on Google and top news sites are the new Main Street. This incredible sale validates the fact.

Note the image below. You can promote your property on sites such as Yahoo and Yahoo Finance, one the most influential news sites on the internet. As noted by the headline below, hyper-local marketing is a key part of the Niche Quest Formula.

Press Release for Real Estate - commercial real estate SEO

How to Build Brand Equity Online

Brand Equity For Real Estate

I found this famous quote from advertising legend Maurice Saatchi, the co-founder of the global Saatchi & Saatchi agency, “I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word, equity. It’s the modern equivalent of having the best site on the high street, except the location is in the mind.”

Most business leaders understand the basics of brand marketing and the importance of building brand equity, no matter what product or service you offer. The idea that an investment in brand marketing also provides positive returns in the commercial and residential real estate markets is newer but one with accelerating momentum.

Many factors impact brand equity within the real estate market. Think about value-added factors to commercial real estate  – location, design, business services, signage opportunities, the reputation of the management firm, and the unique features that make a property stand out.

While all those elements remain essential to buying and selling commercial real estate – property owners, developers, brokers, and even mortgage companies are starting to re-evaluate the value of ‘digital main street,’ as well.

What is Digital Main Street?

Note the Cogent Realty Advisors Display ad on the NY Post below. The ad was Hyper-Locally targeted producing over 40,000 targeted views per month on a modest budget. The result was closed deals with tenants who saw his 10x Display ads over and over. This is proof that repeat marketing is highly profitable in the real estate markets.

Display Ads

Today, the majority of a company’s customers are online. Real estate agents used to sell business storefronts based on the value of walk-by traffic who would then see and visit your new company.

Today, most of that traffic is digital – prospective customers find your product, service, and business online.

There are 3 main parts of the Niche Quest Branding and Publicity SEO Formula

  1. News Marketing – News articles promoted on top sites will rank for specific keywords on Google. Articles picked up by sites such as Yahoo Finance will also appear on Google News. Google News sends articles to thousands of real estate professionals, companies, journalists and industry publications. This is a targeted strategy that exponentially expands your exposure building Brand Equity for your property.
  2. Display Advertising – We implement a 10x Display Ad Strategy. 10 different ads are created in 15 different sizes for a total of 150 ads. They rotate and stay fresh to keep the value high. Ads are hyper-locally targeted to high intent consumers.
  3. Google Business Profile – GBP and Maps have massive potential. Your GBP listing has potential to reach thousands of local consumers searching online.

10x Display Ads

If you aren’t engaging new corporate real estate customers online, you are missing a huge about of digital main street traffic. Whether you are a property owner or buyer, an agent or broker, or a mortgage loan provider – the time is now to build your digital brand with SEO and investment in brand marketing and public relations.

Building Your Brand Reputation in the News with Commercial Real Estate SEO & Publicity

We have found from years of Press Release marketing, continual promotion in the news creates a snowball effect.

Consistent visibility in the news to your target audience amplifies the relationship of your property in the market. Visibility once has little impact. After 10 times, consumers start to remember your property. After 50 -100 times your property becomes a memorable brand. That’s when word of mouth and social sharing kicks in. Word of mouth marketing ultimately is the highest converting, lowest cost marketing. That’s one of the ultimate benefits of the Niche Quest Branding and Publicity Formula.

Weekly and monthly featured news reach a target audience with broad exposure. When you promote your property on Google News, it reaches journalists, website producers, and consumers who sign up for specific alerts.

Constant repetition on Google News will get marketers writing and promoting your content on their websites with links to yours. The results also will get your brand featured on Google like this one below from Cogent Real Advisors in NYC.

Notice the date the Yahoo article went live Feb 26, 2020. If you search Google for Office Space Cost Near Grand Central, you can see the article. Yahoo is one of the highest-rated news sites on the internet.

Commercial Real Estate SEO & Publicity

 

Combining Offline Strategies with Digital Marketing and Commercial Real Estate SEO Success

Another thing our Diagnostic Imaging client did very well was to identify their target market – set by the local area and patients they serve – and stick to that, staying prevalent in that market over time.

Whether you’re investing time and budget in public relations or marketing for online or offline strategies, one blip on the scale isn’t going to make a substantial long-term impact. That’s why combining strategies is so effective.

When you gain media attention or hold an event where you capture great photos, share that content online – through paid ads, on your website, and via social media. Your combined off and online marketing and publicity SEO strategies must be long-term, targeting the right markets to build brand equity and sustain it over time.

It’s a proven strategy. Stay in front of your target market and increase the value of Brand Equity for your real estate.

Google Business Profile and Maps for Commercial Real Estate Owners

Google Business Profile Consultants
Sample Stats for Google Business Profile and Maps with 24,900 monthly visits & 1,720 inbound phone calls.

Additional digital marketing tools are also vital to a sustained brand strategy for the commercial real estate market. This includes Google Maps engagement in combination with Google Search and SEO optimization.

While digital display advertising will get, your brand featured on popular websites and social media channels, engaging people in your niche market with geo-target advertising tied to Google Maps is valuable.

Every commercial building owner should have a refined Google Maps profile and Google My Business. You can engage directly with buyers and sellers and customers with the information you provide on Google Maps, including reaching out to them after they’ve visited.

NYC SEO For Real Estate

 

Real Estate Companies that Benefit from the Niche Quest Branding and Publicity SEO Formula

Commercial Real Estate SEO & Shopping Center Publicity

These are examples of significant property types in the real estate market that can benefit from the Niche Quest Branding and Publicity SEO.

Shopping Centers – Mall and shopping center property owners and management firms have specialized needs, serving multiple diverse tenants under one roof. They’re also competing against the digital storefront, trying to get boots on the ground in their commercial spaces. Successful real estate and property management brands are getting creative – using digital marketing strategies to connect with shoppers off and online.

Digital marketing allows these real estate companies to promote tenants using economies of scale – making a small investment concerning each business they serve – while reaching a broad but targeted (and geo-targeted) audience. From influencer engagement on Instagram to digital coupons, in-person events, and online contests, mall properties can use digital marketing and publicity strategies to build their local and national brands.

As Maurice Saatchi put it, “it’s the modern equivalent of having the best site on the high street.”

office space marketing

Office and Apartment Buildings – For companies that own numerous buildings in the rental or corporate office market, similar brand marketing strategies to what worked for our healthcare provider example and the mall property owners above also work here.

Apartment companies invest in brand marketing and SEO strategies that promote their ethos: living in a fun and quirky building, finding a rental partner that responds to all your living needs, or identifying pet or family-friend properties. Building your brand offline and online is key to success in the active rental property market.

For corporate office providers, similar customer needs can be identified – companies want to move somewhere known for their high-quality service, technology-driven values, and niche design elements. The Niche Quest Branding and Publicity SEO strategy have immense potential to open new revenue streams for these commercial real estate providers.

Self-Storage Companies – The top self-storage companies in the country identify their prime brick and mortar locations with highly visible signage and memorable brand color schemes. Prime locations with memorable signage help build brand equity. But for all the foot and driving traffic that views these signs, businesses are missing thousands of online views if they’re not combining online and offline marketing strategies. With targeted online advertising, SEO, and geo-targeted/mobile-friendly digital outreach, these essential businesses can continue to build their brands now and in the future.

Assisted Living and Memory Care Facilities – Trust is the most valuable benefit of Branding and Publicity SEO. Families in the market for a senior care facility want to know their family is in trusted hands. The combination of Hyper-Local News promotion, Display Ads on News Sites, and Google Business Profile and Maps yields positive Brand Equity.

Press Release For Caribbean Resorts

Caribbean Resorts – Caribbean resorts are some of the most beautiful and sought-after vacation destinations globally, but getting noticed by potential guests can be challenging.

Every Caribbean resort is vying for attention on social media and search engines. Standing out from the crowd can feel impossible.
Niche Quest Branding and Publicity SEO is a unique branding and publicity service that helps resorts stand out from the competition and get more traffic from potential guests. We specialize in helping small to medium-sized resorts to create a strong brand identity that resonates with their target audience.

Ski Resorts – Ski resorts have a unique opportunity to promote numerous sports, spas, restaurants, and hotels four seasons per year. The Niche Quest Formula targets specific profiles, promoting sports and vacations for all seasons.

About Niche Quest

Niche Quest is a Branding and Publicity SEO Marketing Agency for Real Estate Companies. The company was formed by Ed Winslow, a former broker with CBRE and Sotheby’s International Realty. Ed has also owned and developed real estate investments.

 

How to Increase Brand Equity for Shopping Malls with Branding and Publicity SEO

increase brand equity with branding and publicity SEO

Niche Quest Media (203-762-1366) details how to increase brand equity for your shopping mall or retail outlet with branding and publicity SEO campaigns. Read on to learn more…

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill

The New Main Street that Can Save Shopping Malls – Branding and Publicity SEO

Shopping malls have been an essential part of the American landscape, but they’re in trouble. The rise of online shopping has taken its toll on brick-and-mortar stores, with thousands closing their doors since 2017. More are expected to close in the coming years.

To solve this problem, Niche Quest Media developed a Branding and Publicity SEO service for shopping malls that produces powerful brand equity like never before.

Shopping center owners and retailers have an unprecedented opportunity to build powerful brand equity, increasing consumer traffic and revenues with prime locations on the new, digital “Main Street.” Online exposure in local markets is not only cost-effective, but it’s like having a brightly lit billboard front and center on every road in town.

How to increase brand equity for shopping malls

How Shopping Malls Can Increase Brand Equity to Bring New Customers for Tenants

Since the beginning of time, cavemen would cook, trade, and conduct commerce in a center area of their camps (their “downtown”). Their residential housing (tents and huts) surrounded the center of commerce. Paths led to the next camp or village set up the same way.

This is how the world was built.

Over centuries, technology improved. Entrepreneurs developed trains, cars, and planes, which paved the way for new markets and opportunities. They expanded railways and built highways and airports. The local model didn’t change until the introduction of the mobile phone. The Mobile Phone is now the new Main Street.

Just look at NYC. Midtown is full of some of the most extraordinary skyscrapers worldwide, surrounded by residential housing in areas like the upper east and west side, Greenwich Village, and Gramercy Park. That’s the same model since the beginning of time, but that has been shattered like many business models. Likely you have seen retail vacancies, not just for prime locations in NYC but shopping malls nationwide.

As transportation grew and roads were built, mall entrepreneurs started developing shopping centers along the high traffic routes that connected one area to another area.

Retail and the shopping center/mall industry exploded starting in the 1940s. The value of a shopping mall was based on the price a retail tenant would pay for prime visibility in front of potential customers.

Shopping mall owners and retailers drove up prices and values for prime locations for a position in front of their target customers. They studied the local traffic counts, average income, attractive designs, signage, anything that could draw a customer and create brand equity.

Then the PC and Mobile Phone Changed the Shopping Center and Retail Industry

The advanced technology of personal computers and laptops led to the mobile phone. Suddenly, the caveman model changed. The internet opened unprecedented opportunities. Google, Facebook, Amazon, and many others became the new Main Street, the new highway, and shopping mall.

increase brand equity Niche Quest Media

The Digital Solution to Increase Consumer Traffic for Shopping Centers and Retailers

Today, shopping center owners have a unique opportunity to increase brand equity and consumer traffic with a Branding and Publicity SEO strategy. The strategy includes:

  1. News Articles and Press Releases – Getting local visibility online, developing trust, and building substantial brand equity for a shopping center via news sites such as Google News, Yahoo Finance, Associated Press, and local news sources.
  2. Google Business Profile (GBP) and Maps for Shopping Centers are an essential part of a Branding and Publicity SEO strategy. You may also know this as Google My Business. This valuable tool is found via keyword searches, brand searches, and reviews. Many features include photo and video posting, social posting, directions, click to call, links to the main website, and search engine optimization.
  3. Google Images for Shopping Malls – One of the most overlooked marketing opportunities is photo optimization in Google Images for shopping malls and retailers. Photos can be tagged with keywords to show in Google Images. People remember images. As a result, the more images a consumer sees about a shopping center or retail brand, the more memorable, increasing brand equity.
  4. 10X Display Ads – Display ads like those you see here appear on news sites such as NY Post, Fox News, USA Today, Yahoo, People, Weather Channel, Newsweek, Bar Stool Sports, eBay. The 10X Display Ad system includes ten different ads that rotate. A shopping center or mall owner can feature another tenant for each ad. The ads rotate, staying fresh in the consumers’ minds. This is a powerful way for mall and shopping center owners to build a strong brand people remember.

Sample 10X Display Ad appearing on the New York Post for Servcorp Virtual Office in NYC

Servcorp Virtual Office

Features Of Display Ads

    • Retargeting – By placing a pixel on a website, the pixel will capture website visitors. Ads will regularly appear in front of those visitors. Retargeting is highly effective for maintaining contact with a warm audience. This is a location, location, and location strategy for everyone on mobile phones.
    • Cold Traffic – Display ads enable targeting specific audiences by geographic area and profile. Effectively, it’s the digital version of a prime, corner brick-and-mortar location.
    • Display Ad Sample Sites

Fox News                 northjersey.com             siliconinvestor.com
weather.com           NYPost.com                    therealdeal.com
yahoo.com              siliconinvestor.com        ebay.com
townhall.com          boston.com                     bostonglobe.com
fox32chicago          newsweek.com              mashed.com
rollingstone.com    news18.com                   huffpost.com
zerohedge.com      dailymail.co.uk                washingtonpost.com
cbsnews.com         perezhilton.com              startribune.com

Branding and Publicity SEO Strategy Ideas for Shopping Center Owners

Shopping mall owners have unlimited opportunities to build substantial brand equity in their market.

Keyword Topics and Display Ad Ideas

  • Promote restaurant tenants by name – promote a new restaurant or something unique. We always look for angles to get ranked on Google.
  • New Tenants – Promote new tenants, which is a wonderful way to get online exposure for your new tenants. It will build your shopping center exposure and bring in new customers for your existing tenants as well.
  • Existing Tenants – Promoting your existing tenants is a valuable customer and good faith service. The reality is the more you promote your tenants, the higher the demand for space. The Niche Quest Branding and SEO strategies can add massive value with a higher Return on Marketing Investment.

Everyone is fighting for the customer. Either they shop at your shopping mall or someone else’s. Building your mall’s brand equity has the potential to create a memorable brand that gets the local community talking.

Contact Niche Quest About Branding and Publicity SEO for Your Shopping Center

Ed Winslow, the founder of Niche Quest Media, has extensive real estate and marketing experience. He started his career in investment property sales at CBRE and Sotheby’s International Realty in NYC, where he learned the value of brand equity.

He has invested in, owned, and managed numerous properties. He was also on the board of Sarakreek and Potomac Kreek Real Estate Investment Trust, which purchased, repositioned, and sold properties such as L’Enfant Plaza in Washington DC and 250 Broadway NYC, and many others.

Contact Ed Winslow via contact form or phone at the top of the page to discuss building brand equity for your shopping center or mall.

 

 

 

Brand Equity, Building Brand Recognition & Why It Matters

“A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.”
– Jeff Bezos

Recently, a Niche Quest multi-location health care client was acquired for $450 Million. The buyer’s head of digital marketing referenced one of the factors leading to the purchase was the strength of the “Brand Equity”.

What is brand equity, and how can you get a heaping plate full to grow your business and change your life as it did for our client?

You may be thinking brand equity only applies to big companies, celebrities, and politicians. Not true. Small to mid-sized businesses, real estate brokers and investors, Insurance agencies can build strong brand equity in their market with the right online strategies. The result turns your market into an influential, 24/7 salesforce whether you focus on a single town, multi-town, city, state, or region.

Let’s look at the power of positive brand equity and how branding and publicity SEO can help grow your business.

Build Your Brand Equity with Niche Quest Media

 

What is Brand Equity, and Why is it Important for Your Business?

Discovering the meaning and power of strong brand equity is like finding buried treasure when you’re down to your last dollar. No matter whether you’re a startup, a solopreneur, or a seasoned business looking for ways to grow, once you start to learn about brand equity, you’ll look at your business from a fresh, new perspective.

Let’s start with the definition of brand and equity.

Brand Definition

According to The Economic Times, “A brand is a name given to a product or service such that it takes on an identity by itself.”

Brand names you may recognize are Ferrari, Nike, Starbucks, and Sotheby’s.

Equity Definition

Equity is the value of an asset after removing all liabilities. For example, the equity in a home worth $1 million with a $250,000 mortgage is $750,000.

Brand equity then is the value of your brand name in your market. Brand Equity is the key to becoming a dominant business in any market, whether a local painting contractor or multi-location health care provider. The result of Brand Equity is a trustworthy, memorable business people talk about. The ultimate benefit is a steady flow of new business at higher profit margins.

What are Examples of Brand Equity?

Building Brand Equity

Think about the brands I mentioned above: Ferrari, Nike, Starbucks, and Sotheby’s. You can picture what they look like when you see their name in print.

Ferrari – Just the mention of Ferrari creates a mental image of a sexy, red, exotic sports car. You can see a picture in your mind. The connection gets even more profound and emotional. You may think race cars, luxury, expensive, elite, unique, exclusive, or wildly successful. You may associate Ferrari with celebrities, professional athletes, fashion models, and elite locations such as Monte Carlo, Monaco, Beverly Hills, and Miami.

Nike – When you think of Nike, you may see a mental image of an elite athlete, a runner, a tennis player, or a basketball player. You may have a mental picture of not just an athlete, but Tiger Woods playing golf at Pebble Beach or Tom Brady throwing a touchdown at the Superbowl, both displaying the Nike Swoosh logo on their shoes, hats, and shirts.

Starbucks – With Starbucks, you may have a mental image of their store, location, and latte. You may be able to imagine the frothy milk and aroma of their fresh roasted coffee. Their coffee is just coffee, their frothy milk is just milk, and they cost about $5 per cup. When a business can sell a cup of coffee for $5 while their competitors sell for $2, they’ve built brand equity.

Sotheby’s – Sotheby’s is a company with valuable brand equity. They are world-renowned for getting premium, astonishing prices at their art auctions. They instill this identity of achieving premium prices for artworks for their clients in their real estate brokerage business. Sotheby’s is well known as one of the most elite real estate brokerages for selling ultra-expensive, multi-million-dollar luxury homes. Sotheby’s has built invaluable brand equity.

 

What are the Benefits of Building Brand Equity for Your Business?

benefits of brand equity

Here are six benefits of building your business brand’s recognition:

  1. Name Recognition – Familiarity is a crucial factor in sales. You may have read that it takes seven touches or interactions with a prospect before buying from you. I have read that the number has increased to twenty-one because the average person sees over 5,000 ads per day.
  2. Trust – Zig Ziglar, author, and motivational speaker, said, “If people like you, they will talk to you, but if they trust you, they will do business with you.” The ultimate benefit of building brand equity is a growing business, increased revenue, and achieving your dreams. To get there, people need to trust you first.
  3. Belief – Consumers go through five steps of awareness about your product or service. The lowest level is a lack of understanding about your business. Initially, they lack trust. As they go up the awareness ladder, they start to believe your product or service may be right for them. Level 5 is when they believe what you have is right for them. The only barrier left to purchase is the cost. “OK, I’m ready. How much?” Strong brand equity will move the consumer up through the five levels of consumer awareness.
  4. Memorable – when a person remembers you, they will come back to you when they are ready. The critical factor to being extraordinary is a clear message and repeat exposure.
  5. Word of Mouth – According to HubSpot, 90% of people trust referrals from family and friends. Building brand equity will build a memorable, trustworthy business. Social media grows word-of-mouth referrals and recommendations at an exponential rate.
  6. Price Premiums – Many marketing agencies continually market their services as lead generators. Without a business strategy focused on building Brand Equity, a business has the uphill climb of becoming trusted. Companies concentrating only on lead generating will only compete on price. Trying to compete on price can be an exhausting, time-intensive process.

A business that invests in building a strong brand identity will get more new clients with higher price margins and increased customer lifetime value.

Who Can Benefit from High Brand Equity?

Any business can benefit from building brand recognition and equity. We helped a Smith and Company Painting grow from $200,000 to $2,000,000 annually with dominant visibility on Google, Google Maps, Google News, and display ads.

We also helped a small health care company go from relative obscurity to a dominant brand in their target geography, being purchased for $450 million.

In both cases, we defined their geographic target and then broke their business down by niche. Both companies became the dominant trusted source in their market. New clients came from online searches, referrals, and social sharing.

Both companies implemented the Niche Quest Branding and Publicity SEO Formula and still are today. The common denominator is perseverance. We implemented the system; the clients never deviated.

Managing Brand Equity

When you look at the most successful businesses with positive brand equity, they continually reinvest in amplifying consumer perception and customer loyalty. Their strategic brand management enhances their perceived value with positive associations with other recognized businesses or significant points of interest.

For example, real estate broker Cogent Realty in NYC wrote a blog about office space costs at the World Trade Center. In this case, Cogent Realty, a small real estate agency, built valuable brand equity by associating their business with brand name buildings such as the World Trade Center, Empire State Building, Chrysler Building to name a few.

Association of your business with other brand names has the power to amplify your Brand Equity.

Sample Businesses and Real Estate Companies Who Can Benefit

  • Real Estate Agencies, REITS, Investors, Developers
  • Shopping Center Owners
  • Office Building Owners
  • Ski Resorts
  • Caribbean Resorts
  • Self-Storage Owners
  • Mortgage Companies
  • Breweries and Wineries
  • Insurance Agencies
  • Contractors
  • Home Builders
  • Home Service Businesses,
  • Health Care companies
  • Assisted Living facilities
  • Cosmetic Surgeons
  • Physical Therapists

 

How the Niche Quest Branding and Publicity SEO Formula Can Help Build Your Brand Loyalty

Niche Quest Media Branding and Publicity SEO

Most people think SEO is a tech strategy, especially SEO marketers. They are wrong. SEO is a sales strategy driven by content. The internet is built on content.

Content comes in the form of articles, images, and videos. What drives content is your content strategy.

Here’s an example of a content strategy.

An insurance agency may sell auto, home, and business insurance. So does every other insurance agency. To stand out from the crowd, to build brand equity, an insurance agency can target the deep niches within their business. Using the blog on their website, they can publish content about Tesla insurance, Ferrari insurance, fine art, and jewelry insurance, cyber insurance, and countless niche markets.

Each niche article on their site can be promoted with the Branding and Publicity SEO formula. This is a powerful strategy that builds trust. It makes an insurance agency memorable, turning existing clients into a 24/7 sales force.

There are ten elements to Branding and Publicity SEO that we have developed over years of testing and applied to hundreds of businesses, including our own.

  1. News Campaigns – articles related to niche services or products for your business with links to your website. Google, Bing, and other search engines follow the links to your website, boosting the ranking results. Articles also rank on Google for expanded visibility. Yahoo and other high-value news sources can produce results for many years.
  2. Guest Blog Posts – Additional articles submitted to sites such as Google Sites, Medium, Tumblr, and other high authority sites provide links to your website.
  3. Podcasts – Guest blog posts are converted to podcasts appearing on Google Podcasts, Apple, Pod Bean, and other links to your website.
  4. Slide-Sharing Websites – Articles are converted into slide shares on slide-sharing websites.
  5. Infographics – Infographics are made and submitted to Pinterest and others
  6. Videos – Content from the guest blog is converted to YouTube and Vimeo with links and other SEO triggers.
  7. Blogs – It is beneficial to have your site filled with keyword-rich blogs like you read here.
  8. Display Ads – Our proprietary 10x Display Ad program is a key element of building brand equity with Branding and Publicity SEO
  9. Google Business and Maps Profile is another vital component of the Niche Quest Branding and Publicity SEO Formula. Many of our clients’ businesses receive 100,000 visitors monthly to their sites, and others have 2,000 mobile phone calls in a month. Most business owners are not aware of the untapped potential.
  10. Fake Google Profile and Maps Removal – Many businesses knowingly or unknowingly have keyword-stuffed their GBP and Maps accounts. This keyword stuffing is a violation of Google Terms and Services. Our fake maps removal service will move businesses out of your way who steal your brand equity and clients.

Contact Niche Quest Media

Interested in building a profitable brand with the Niche Quest Branding and Publicity Formula? Fill out the contact form or give us a call at (203) 762-1366 to discuss your business or real estate.

 

Top 10 Reasons Why Small Businesses Should Create Content Marketing

While many businesses focus on paid advertising as their main source of reaching new and existing customers, savvy business owners are using a tried and true method to grow their business results online – content marketing.

What is Content Marketing?

Content marketing is the process of creating blogs, Google My Business posts, videos, press articles, and social media postings to promote and grow your business.

Why Is Content Marketing Critical for Small Businesses? The Local Expert

When content is created with Google and your potential customer in mind, the online exposure is extremely profitable.

With the right strategy, small businesses can dominate their market as the local expert. The result is trust and credibility.

Take Cogent Realty Advisors in NYC as an example.

Cogent is a boutique office space leasing agency. They create niche blogs once per week. Their strategy is to write blogs about office buildings in NYC such as the World Trade Center, Empire State Building, Chrysler Building, and One Penn Plaza.

The owner also writes about specific areas in NYC such as office rental rates in the Grand Central District, Penn Station area, Greenwich Village, Union Square.

The result is Google exposure for many buildings and areas. He has positioned Cogent as a market expert. The content marketing strategy is one that is replicated over and over.

content marketing

Every business has a unique opportunity to develop a content strategy to dominate their market as the local expert.

  1. Create Your “Why” – Simon Sinek, the author of “Start With Why”, explains that customers don’t buy what you do and how you do it. They buy “why” you do it. Content marketing is the ultimate way to build your brand by explaining why.
  2. Replicate Content Marketing Strategies  – Once you define your strategy, replicate the content in different forms targeting the different keywords that your customers search. You do not need to recreate the wheel every time you create new content.
  3. Trust and Credibility Create a High ROI – The typical consumer searches many times before they contact a business. Ranking on page #1, especially at the top of the page for many searched keywords, creates tremendous credibility and trust.
  4. Sell by Educating Your Customers – One of the best ways to gain trust is to educate your prospects. With content marketing, you can write blog posts that educate your customers about the products you offer.
  5. Blogs are Content Marketing – Blogs are a form of content marketing. You can create a year of blog topics in less than 30 minutes. Then by following a template, write them in using the same format over and over.content marketing strategy
  6. Google My Business – You can post blogs on your Google My Business page to grow your business exposure.
  7. Videos Market Content Too – Videos are simple and quick to make. They do not need to be Hollywood quality. Convert your blogs into videos and then rank them on YouTube and Google. Videos are an amazing way to sell your “why” and educate customers.
  8. Facebook and Instagram Posts – Facebook and Instagram posts are also a form of content marketing. If you follow a blog template with a 50-word introduction, 5 main points each with 50 words followed by a 50-word summary, you have a 350-word blog. Now you have 5 social media posts. If you created a video from the blog content, that’s another social media post.
  9. Linked In Content Marketing – Post blogs and videos on Linked In. There is no need to constantly create new content. Develop content topics around niche markets and services within your business. Then use the same content for all your online channels.
  10. Content Marketing Can Dominate Markets – You’ve probably seen huge websites with big budgets appear on Google repeatedly. With the right strategy, you can replicate similar results in your local market. By local markets, I mean a single town, multi-town, city, county, or state.


Content Marketing is Online Marketing

Content marketing is a form of sales. It’s the ultimate way to educate and presell your prospects. You can reach hundreds if not thousands of potential clients in the same amount of time it takes to reach one prospect with old school tactics, such as cold calling and in-person networking.

Using a step-by-step content marketing formula is the best way to build a profitable business without spending money on paid advertising.

NicheQuest is based in Fairfield County CT near Greenwich and Westport, 1 hour from NYC.

 

How to Make Money with GMB & Google Maps: 6 GMB Optimization Tips

GMB optimization tips

Google My Business (GMB) and Maps have massive moneymaking power few business owners know exists. Most business owners set up their Google My Business account, add a few photos and categories and leave it at that. They miss a huge moneymaking opportunity.

What Is GMB Optimization?

Most online sources will tell you GMB Optimization is nothing more than filling out the Google My Business page with accurate information.

To the Niche Quest team, optimization creates lead generation opportunities. If you do the minimum, you will get limited results. The key to success is to build a massive network of content (articles, GMB posts, videos, photos) with a simple, repeatable system.

Google My Business produces the best results when you have:

1) Blogs posted on your website
2) Geo and keyword-optimized photos
3) Videos posted on YouTube
4) Relevant Posts on Facebook and media sites like Yahoo Finance (with content that links back to your website)

Why Is Google My Business and Maps Important – GMB Insights Example

I am going to share with you a few tips that will help your business generate a regular flow of new customers.

Let’s start with the chart below. The chart shows over 100,000 monthly views for a luxury design/build business in NYC. At the peak, the views totaled almost 400,000 views in 3 months.

The reason this business receives so many internet views is their placement from Google searches for thousands of keywords. Their potential customers can find them!

This example is an exceptional result showing the potential for local businesses to make money online. It works for local companies in all categories, including real estate, home improvement, health care, legal, e-commerce, restaurants, and countless additional business types.

How to Generate New Customers and Profits from Google My Business and Maps

Let’s use the business above as an example. As I mentioned, the client gets over 100,000 views per month. Many of the visits are from consumers searching many times before they make a purchasing decision.

The result is name recognition and trust.

This business has built a trusted brand in the local market. They are the “Go-To” company for their niche.

Luxury townhouse and apartment owners easily find this client from thousands of local online searches. Many of these NYC searches are from owners whose properties are worth $5 million to $50 million or more. Architects, designers, hedge fund managers, corporate executives, and museums also find them from their GMB listing.

Their clients find their GMB listing and hire them for projects not just in NYC, but worldwide. They became a global service business from their local GMB visibility.

The most important takeaway is Google My Business, and Google Maps helps build continual business visibility, recognition, and trust.

How to Optimize Google My Business and Maps for Hundreds of Keywords

GMB optimization

6 GMB Optimization Tips for More Results from your Google My Business & Maps Listing

These are the main GMB optimization tips that will help improve your GMB listing and maps.

  1. Optimize Google My Business Photos – Upload real images with photos taken on your mobile phone. Be sure to turn on your mobile phone geographic settings. Google reads the latitude and longitude of your images. Photos with geographic data are a signal about where you provide a service.
  2. GMB Posting with Questions and Answers – search your main keywords on a national basis and look for the questions people ask. Then post the Q & A in your own words in your GMB dashboard. Mention local areas such as neighborhood names, landmarks such as transportation, schools, streets, highways in the posts.
  3. Keywords – Use your main keywords to describe photos before uploading to GMB. Use a different keyword description for each one. Use modifying words along with keywords such as price, cost, rates, discounts, buy, and sell.
  4. YouTube Videos – YouTube is part of your Gmail and GMB account. Use keywords in your video descriptions. Also, write keyword-rich content and add to the description field of your YouTube Video. Create a link to your website and your map’s location. Include your company name, address, and phone number (as it appears on your GMB) in the YouTube description.
  5. Directory Listings & Citations – Citations include your company name, address, and phone number. Submit your business to directories such as Local, Foursquare, Yellow Pages, SuperPages. You can also post your Name, Address, and Phone number on all your social pages.
  6. Media Citations – One of the most effective ways to get massive results is keyword rich media articles. We have found monthly content submitted to 400-500 media sources with your business name, address, and phone number produces fabulous results. Media sources such as Yahoo Finance, Morningstar, and USA Today are valuable, trusted authority sites for promoting your business. Articles about your company in these publications will boost your Google My Business ranking results.

Profiting from Google My Business and Maps

One of the most valuable things to know about Google My Business is the potential for unlimited visibility from keyword searches related to your business.

The more visibility you have, the more consumers see you online and more customers you will attract.

Keep in mind that your online exposure is like building a spider web. The bigger it gets, the more clients you will attract.

There are numerous signals to increase your GMB exposure. The six mentioned above will produce the best results. Just keep with it and keep building.

Google My Business and Maps Agency and Consultants

Niche Quest Media is a Digital Marketing Agency with a core focus on Google Maps and GMB Optimization.

We have extensive experience with hundreds of companies nationwide since the early days when Google first introduced Google Places. We provide strategic consulting and online business models for businesses from single to multiple locations.

Contact us at 203-762-1366.

Multiple Location Google My Business Management Solutions

multiple location Google My Business management

Multiple Location Google My Business Management and Software

Are you looking for a single solution to efficiently manage multiple locations for your Google My Business (GMB), Reviews, Directory Listings, Google and Facebook Ads and social postings with in-depth reporting?

Now multi-location businesses, commercial real estate owners, brokerages, and health care networks can quickly and seamlessly get a roll-up of all the measurable metrics from a single dashboard. Our interface allows for the rapid identification and improvement of winners and losers.

Having easy access to all your locations with customized filters is efficient and profitable. You will gain customer insights and new income streams that weren’t previously profitable.

I’ve put together an overview of what is available to you. The data we can provide for your business is exciting. If you own 2 locations or 1,000, this is for you.

Multi-Location GMB, Social and Advertising – Key Workflows

As you read and scroll down the page, you will find images of the dashboard with essential features that you can view in a click. One-on-one support is available in an instant via phone call, email, or text. If you need specific tutorials, we can create them for you.

How to Manage Multiple GMB Locations from a Single Dashboard for 2 to Over 1,000 Location Businesses

You can now manage all your Google my Business Locations from a single dashboard. In addition to getting detailed reports with numerous filters to compare your locations that I’ve listed under the Getting Started category below, here’s a list of additional bulk management features.

  1. Edit Hours of Operation
  2. Fix Addresses
  3. Add or remove a location
  4. Fix an Incorrect Location
  5. Edit Your Business Profile for Maps
  6. Optimize Addresses and SEO Directory Listings
  7. GMB Posts and Scheduling
  8. Respond To Reviews (Including HIPPA Compliant Reviews)
  9. View Insights for Maps
  10. Customized Reporting with a Click

 

How to Get Started with GMB Management

You can start with an overall snapshot of all locations, then drill down to a region or individual location.

This method is ideal for getting an accurate picture of performance with filters enabling you to sort the metrics and make comparisons.

  • Snapshot Reports – to increase your profits, you can easily and quickly view reports for multiple locations to measure how your business compares to others in the industry. The SnapShot report provides an easy-to-read color-coded comparative score to similar companies in your industry. The reports take into consideration Website, SEO, Reviews, Social Media, Paid Ads, and Directory Listings.
  • Reviews – Your Reviews can be managed across all locations. They can be sorted to see when the reviews came in during a time period. Just click to change the time to measure the consistency of reviews and accelerate reviews for the least performing locations. You can also sort by 1-5 Star reviews.
  • SEO Google My Business Directory Listings – Accurate Local Business Listings are one of the most crucial factors for Google My Business Optimization. Manage All your locations from a single dashboard including hours of operation, NAP Data (Name, Address, Phone Number), Google Maps, Manage Photos on Listings. Synchronize all your company information on listings from a single dashboard for mobile, tablet, and desktop consistency. Directory Listings should include Yelp, Local.com, Super Pages, Yahoo Local, Mapquest, and many more. For health care and medical practice, there are health directories.
  • Google Ads (Adwords) – Due to the massive amount of ad campaigns and niche markets, we have data on the best keywords and ad campaigns to produce the most profitable results. The campaign performance can be measured right from our dashboard.
  • Facebook Ads – One of the enormous benefits provided is access to profitable Facebook ad campaigns across hundreds of business types. Like with Google Ads, the Return on Investment can be measured with access to the ad metrics from a single dashboard.
  • Display Ads – Display Ads are promoted on News sites with ads targeting a specific local audience. Today everyone is glued to their mobile phones reading news sites. You can have your display ads custom made and promoted via the dashboard. You get full reporting in a single location to view how all your marketing is working together to build a dominant local brand.
  • Google Analytics – Your website analytics can be synchronized with your multi-location dashboard. It’s a whole lot more efficient to have everything in a single panel without having to log in and out of numerous accounts.
  • Reporting – Reports are created by specific date ranges. Reports are saved and accessed by custom date ranges to measure month by month and year by year. Reports provided are color-coded with grades A, B, C, D, F.

The Multi-Location Business Center Dashboard

Below, you can scroll through images of the Multi-Location Google My Business dashboard.

Overview – This image shows the different regions of a 1,000-location business in Canada. Each circle can be clicked, showing a list of all locations in the area. You can see an overall view of Reviews, Listings, and Google My Business Statistics.

multiple location Google My Business management

Zoom In – This image shows a zoomed-in vantage point of all locations. You can zoom in or out to view any way you like.

Reviews By Star Rating – The chart below shows access to all locations by color-coded star rating. You can drill down by star rating. Viewing by rating enables you to focus on areas that need improvement.

SnapShot Report – Here, you can drill down to each location. The chart shows various color-coded scores of your listings on Google and Bing search engines, directories, apps, and GPS.

 

Review Responses – This feature allows for drilling down to a single location to respond to Google Reviews. Notice on the right column, you will see 1-5 Star Ratings. You can click on any of the stars to see the reviews for each rating. You can quickly and seamlessly move back and forth from one location to the next.

How To Fix a Google My Business Location – This is a nice feature. The color coding allows you to fix a location that is not accurate instantly. Just click the location and adjust via the form. You have access to many filters, as you can see below. You can sort by Geographic area and date range. This sorting is done in seconds with a few clicks.

Social Media – Management Grades are created for each sub-section. The scores are converted from numerical values to lettered grades.

Website Management from Multi-Location Business Center Dashboard – using PageSpeed Insights by Google, you can instantly measure your website performance, including Mobile and Desktop.

Google My Business Support and Help

Join our Google My Business newsletter for tips to enhance profitable results and support if you encounter any problems.

If you are interested in learning more about Multiple Location Google My Business Management, contact Ed Winslow at 203-762-1366.

Digital Ads for Apartment Building Owners

Google ads for apartment building owners

If you want to increase the value of your apartment building, digital advertising is a great way to create a brand in local markets.

No one does it, though. It’s a vast open opportunity with incredible ROI potential.

I’ve been in the real estate business for many years. I have yet to see an apartment building owner build a brand that stands out in local markets (other than Avalon). If you surveyed 1,000 residents, few, if any, would be able to name an apartment building. That means no word of mouth.

If you own a building, you just wait for the tenants to come to you. You only own another building.

That will change with a low cost, local digital strategy. In just a few days, your building can go from obscure to viewed by thousands of residents.

digital advertising for apartment building owners

5 Digital Ads for Apartment Building Owners: Branding in a Local Market

Real estate is a local business. Always has been and always will be.

Here are 5 types of digital ads for apartment building owners make your property memorable:

  1. Google Ads – Also referred to as Google AdWords. These are demand-driven ads. These ads are the first thing seen when someone searches for an apartment on Google.
  2. Display Ads – These are graphic ads seen on news sites. The display ads can be targeted by geographic area and profile, so only residents see the ads. With everyone glued to news sites on mobile phones, this is the new Main Street.
  3. Facebook and Instagram Ads – Like it or not, everyone is on Facebook and Instagram. Ads can be shown to a target audience by profile and geographic area. Ads can reach a small neighborhood or citywide.
  4. Geo-Fencing – With display ads, you can target within 3 feet of a specific building or a defined geographic area. For example, in NYC, you can target an audience in a building or a specified radius.
  5. Retargeting Ads – Google Ads, Facebook/Instagram, and display ads can be retargeted. Retargeting ads are created by adding a pixel to a website. Once the pixel is triggered by a website visitor, the ads continue to be shown over 30-90 days. The continual marketing is what builds your brand increasing conversion.

Display Ads for Apartment building owners

Digital ads work great with consistency over time. When they stop, everyone forgets about the brand.

If you’ve ever done any cold calling as a real estate broker, you know it works. But as soon as you stop, so do the leads. Digital ads work the same way. The advantage is they never get tired, and they work 24/7 even on weekends.

Display advertising for apartment building

About NicheQuest

Ed Winslow is the founder of NicheQuest, a digital marketing agency specializing in promoting real estate, brokers, contracting companies, and related businesses.

Digital Ads for Emergency Dentists: Google Ads, Retargeting, Facebook Ads & Landing Pages

Digital ads for emergency dentists

When tooth pain occurs, the first thing someone who needs a dentist will do is search for a solution on Google using their mobile phone.

The next step is to click the most relevant Google ad. They may scroll down the page to look for pertinent other solutions via Google My Business and Google Maps, a video, and organic results.

When they search, they likely search on Google for the type of problem they have.

Digital ads for emergency dentists

Types of Tooth Pain Needing Urgent Dental Care by an Emergency Dentist

Google Ads can target specific keywords related to tooth pain as well as geographic area.

  • Chipped or Broken Tooth
  • Loose Teeth
  • Tooth Loss, Knocked Out Tooth
  • Cavity
  • Bleeding Gums
  • Oral infections, swollen and abscessed gums
  • Wisdom Teeth and swelling

Not every tooth pain requires immediate dental care. Pain can come and go. Pain killers can alleviate the pain temporarily. A Google search resulting in a click to a website landing page may not result in a new patient. Many people do a search, land on a page, then are distracted and leave. So, what is the solution?

Digital Ads for Emergency Dentists – a Profitable Strategy

Using digital ads to promote your emergency dental practice can range from simple to advanced. We always recommend starting small, then expand as your campaign collects consumer data.

digital ads for Emergency Dentists

What to Consider – 5 Key Components to a Digital Ad Campaign for Dentists

  1. Sales and Landing Pages – One of the essential parts of a successful Google Ad campaign begins with a sales page. The page needs to be mobile-friendly, including a clickable phone number, contact form, image of the dentist, services provided, Google Map, and Testimonials.
  2. Google Ads – Also referred to as Google AdWords, can be created targeting specific keywords related to tooth pain and geographic targeting. In cities like NYC, targeting can be a few blocks, a neighborhood or part of the city such as Greenwich Village, SoHo, Tribeca, or Upper East Side. AdWords can start with budgets as low as $300 – $500 per month.
  3. Display Ads – Display ads are graphic ads that you see on News sites. They can be created targeting geographic areas. Your display ads can even target specific properties such as a hospital with accuracy with 3 feet. This direct targeting of specific buildings is called Geo-Fencing.
  4. Retargeting Ads – Retargeting ads are created by adding a pixel to a web page. When someone lands on a page, they trigger the pixel. The result is ads that are shown to the web page visitor over and over. Retargeting results in high conversion. They create trust and brand recognition.
  5. Facebook and Instagram Ads – Facebook and Instagram Ads for emergency dentists are profitable when appropriately created. Instagram and Facebook also provide retargeting. You can run Google Ads, then create an Instagram and Facebook Retargeting Campaign. With this method, you can send a high intent Google search to a sales page, then retarget the visitor on Facebook.

About NicheQuest For Dental Practices

NicheQuest is a digital advertising agency with a full team creating custom graphics, videos, websites, landing pages, Google, and Facebook Ads. You can start with a free strategy analysis and website health report.

With hundreds of successful campaigns, we know what works and what doesn’t. Every dental practice is different, so every digital campaign needs a custom marketing solution.

For more information, contact us at 203-762-1366.

 

How to Use Digital Ads for Liquidation Sales

Google ads for business closing & equipment sales

The six best ways to sell your excess inventory through a liquidation sale is with maximum exposure to a target audience as follows.

Digital Ads for Store Closings, Going out of Business Sales & Business Equipment Liquidation

Google ads for business closing & equipment sales

The following digital ad channels are useful for store closings, going out of business sales, business equipment sales, and equipment sales.

  1. Google Ads – If you are a local business, Google Ads, also referred to as AdWords, can reach thousands of consumers for not a lot of money. Ads can be created in 1 day and live within 48 hours. You can start with a small budget of $300 to 500.
  2. Display Ads – Display Ads are the graphic ads you’ve seen on news and media sites. Like a Google Ad, they can be clicked, leading to an eCommerce or sales page.
  3. Retargeting Ads – Google, Display, and Facebook Ads all have a retargeting ad feature. Retargeting ads reappear to interested consumers after they land on a sales page. Consumers trigger a pixel on a website enabling the ad to be regularly featured to that consumer.
  4. Facebook Ads – Facebook ads are incredibly useful for getting in front of your ideal audience with specific targeting using interests, geographic areas, and other demographics.
  5. Text Message Marketing – if you have a phone list of past clients, you can use text messaging to reach buyers. We’ve run text message promotions with incredible results. You can even include a link in the message to a sales page with a retargeting pixel. Then your retargeting ads will continue to be featured to your past audience. This method is a very effective way to create an automated marketing strategy.
  6. eBay and Craigslist – Your inventory can be featured on eBay. Another active channel for selling your products. eBay can be used to sell individual products and set up a store for multi-product sales. Craigslist is an effective channel for advertising your products online. Craigslist is useful for selling to a local audience.

The six ways to advertise your products for liquidation can be implemented for single or multiple products.

Any of the six mentioned can be useful, or they can be implemented together for maximum exposure. The strategy depends on several factors such as the value of inventory, your target audience, and their location and types of products. Methods can be local, regional, or even national.

Google ads for inventory

Types of Businesses Who Can Benefit from Digital Ads for a Liquidation Sale

Here are 10 sample businesses that benefit from using digital advertising to liquidate inventory:

  1. Construction Equipment
  2. Jewelry
  3. Clothing
  4. Housewares, Furniture, and clothing
  5. Office Equipment, Electronics, and Computer
  6. Sporting Goods
  7. Cars, Trucks and Motorcycles and Boat
  8. Restaurant Supplies
  9. Real Estate – Commercial and Residential Property
  10. Medical Supplies and Equipment

 How to Use Digital Ads For Liquidation Sales

About NicheQuest

NicheQuest is a digital marketing agency with 20 years of experience selling and marketing products online. If you are looking for a liquidation sale strategy to recover needed capital fast, contact us to discuss a plan.

We can create websites and sales pages as well as implement promotional ad campaigns of any size.

Our team is large enough to handle any size campaign on Google and Facebook. We have a full graphic team that can respond quickly to urgent needs. Our advertising team will provide you with strategies, ad creation, monitoring, and metrics for your campaign. Call us for a free consultation today (203) 762-1366

Leads for Slabjacking Contractors: Google Ads, PPC & SEO

Google ads for slabjacking contractors

The most affordable, quickest and profitable way to start generating leads for your Slabjacking business is with Google Ads.

Google Ads start at $399.00 per month. They can be created quickly and published live on Google within 48 hours.

If your average profit on a single project is $1,000, that’s a $600 profit from just one new customer. Add in referrals, and that profit grows. If you get five new clients, the profit can jump to $5,000.

I have seen many projects come in from Google searches that are $50,000 to  $100,000 and more.

Search engine optimization also referred to as SEO is another excellent way to generate leads. SEO is a long term process. Results will not come as quickly as with Google Ads.

Leads for slabjack contractors

Keywords For Slabjacking Keyword Ads

When a consumer searches online, they will search by keyword and geographic area. A typical consumer will search by town, city, county, or even state.

Here are a few keywords that generate leads for slab jacking contractors from Google ads.

  • Concrete Lifting
  • Raising Concrete
  • Concrete Repair
  • Slabjacking
  • Mudjacking
  • Concrete Leveling
  • Pool Deck Repair
  • Sidewalk Leveling
  • Polyurethane Concrete Lifting
  • For Warehouses, Industrial Buildings, Airplane hangars

Google Ads for Slabjack Contractors

6 Sales Page Factors That Increase Leads for Slabjacking Contractors and Sales

When a consumer searches on mobile, tablet, or desktop, they will see Adwords, also called Google ads at the top of the page. That’s the first thing a consumer sees when they search.

When they see an ad, they click the link and are taken to a page. The best conversion results we have found from running hundreds of campaigns are ads linked to a sales page.

We have found the best conversions come from a single sales page. The more pages you provide for the consumer, the more distracting and fewer conversions to a lead and a sale.

  1. Clear Message – create a clear message the consumer sees when they land on your sales page. Tell them what you do and where.
  2. Click to Call – Have your phone number easy to click on the mobile phone.
  3. Contact Form – Include a contact form that is easy to fill out. Include a field for name, phone, email, and requirement.
  4. Before and After Photos – photos tell your story.
  5. Testimonials – Reviews and testimonials create trust and credibility.
  6. Google Map – Include a Google Map showing where you provide service.

About NicheQuest

NicheQuest is a website developer and marketing agency. For many years we have generated thousands of leads for epoxy contractors, polished concrete experts, slabjack pros, and floor coatings professionals throughout the country. Call us for a free consultation (203) 762-1366.