What I’m going to share with you is how I helped a client get 3 new clients literally overnight with 1 blog post that ranked for 50 different search terms on page 1 of Google. One is worth $70,000.
In the screen image below you will see the blog post shows 17 hours since it was posted. I should have taken a screen image right after it was published to show you that the blog post actually ranked for a few Google search terms within 7 minutes of going live. My target keyword is decorative concrete flooring Bethesda Maryland as you can see below.
What is really exciting is that since the post went live, the results keep getting better.Continue reading
Many of you know that I specialize in building local business formulas for my clients online.
Early in my career, I was very fortunate to work for 2 enterprising real estate entrepreneurs in NYC who developed a step-by-step local business development system.
The plan was simple, just focus on defined local markets and become the local expert. Recently, they sold their business for a reported $100 Million. This formula works. Continue reading
Local and neighborhood marketing online is the new frontier thanks to the fresh direction the Internet is taking. In April, Google is changing its algorithm to feature only mobile-friendly websites in their top searches. Since 90 percent of mobile search is local, Google might as well come out and say, “Get local or get out of town.”
If you’re still not convinced that local marketing is the future, consider the timely launch of the new .NYC domains. The .NYC domain is not just a domain. It’s a local domain that will, in time, make New York City look like its own local search engine. Think Google New York City. Continue reading
If you have been struggling to get results online, then you need to learn how a local website will change your business and produce a steady flow of new customers.
Read below the 101 things I apply to client sites and websites I own. The list will help you get started on a smooth path to online success.
You may want to grab a cup of coffee before you start reading about what works for me. It’s a long one.Continue reading
It’s not just taxes you have to dread in mid-April this year. Courtesy of Google, all business owners with non-mobile-friendly websites will need to update them by April 21st or potentially lose their ranking. If you rely on your website for new leads and/or customers, you definitely want to pay attention! Continue reading
How much does a new customer generate in profit for your business? How many do you need each month? Where do you start? The bottom line is that over 90% of consumers are searching online with over 80% of local customers choose a business they’ve found online. That means those businesses who invest in search engine optimization are growing their business while those who don’t are falling behind. Continue reading
Many small business owners today are looking for cost-friendly ways to accomplish their internet marketing goals. By getting your contact information in front of online customers, you gain the advantage of ensuring that those customers find your products and services.
If you’ve followed the results businesses are having on Google Places, then you are probably already aware of the advantages of using free search engine tools to optimize your local listings. Like Google’s offering, Bing Places for Business provides a quick and easy method to claim and verify your business on the Bing platform.
Here are three local search marketing tips to help you get the most out of the Bing Places listing for your business:
1) Keep Your Contact Information Uniform
In order to get the most from your listing on Bing Places, you want to make sure you are consistent with your contact information. It should be uniform across every platform where you advertise your business. That means your Bing Places listing should use the same address and contact data as your website, offline ads and other search engine listings. Accuracy in your online details helps build trust, and you don’t want to do anything that could negatively affect your local search ranking.
2) Optimize Your Bing Places for Business Listing
After providing accurate name, address and phone number, you must also properly optimize your Bing Places listing using categories and images.
Bing Places for Business Categories Assigning the right category to your business will ensure that your listing comes up when a client looks for your products or services. You may wish to add more than one category and/or subcategory. So for instance, if you’re a general contractor that also works in concrete, excavation and electrical, you’ll add each of those categories in addition to the general contractor category.
Business Images Adding images also helps to optimize your listing page. Bing allows up to 10 images. Companies that add photos offer customers a visual of their facility, products or work. It also improves your company’s image and affects your search results positively.
3) Request Customer Reviews
Customer reviews also show up on your Bing Places listing. Although you have no control of reviews that show up on your profile, having reviews does help attract new customers, improve local search results and build your company reputation. Be proactive in asking for reviews from your clients. When you know you’ve provided great service or helped a customer solve a problem, don’t miss the opportunity to ask them to leave a review for your business online.
Search engine local tools such as these place listings are an excellent place to start focusing on local search results. It’s free so you’ll save your online marketing dollars for other strategies, and you’ll also find that Bing Places will help your global search results as well.
Search engine optimization (SEO) for insurance agents is all about taking action to make sure that your business is easily discovered by your prospects. Without SEO, your website won’t achieve much in the way of bringing traffic and customers to your business. The insurance market is very competitive, and you stand at the risk of your site resting in obscurity if you aren’t proactive about making sure it ranks for the appropriate keywords. Not to worry. Here are three top search engine optimization tips you will find quite helpful in your quest to fully develop your insurance niche site.
SEO Tip #1: Go Long Tail
Because of the high competition for major insurance keywords, you’ll need to find keywords that other agents or agencies are not targeting. One method by which you can achieve your aim will be through the use of long-tail keywords. For example, it may be hard for you to rank well for the keywords “auto insurance” or “car insurance.” You would be competing up against many of the top players in the insurance market including major insurance companies and brokerage houses. However, if you choose long-tail keywords such as “car insurance in Surprise Arizona” or “Surprise Arizona auto insurance,” you’ll find that you’ll achieve better ranking and search engine results. Once you select the right low-competition keywords, you then must ensure these search terms are optimally used in your meta data and articles.
SEO Tip #2: Create Quality Content
High quality, informative blogs and articles play a vital role in your search engine optimization efforts. It’s possible you’ve already realized the strength of creating engaging content for your sites and have implemented a content marketing strategy to increase your web presence. In the past, many internet marketers and website owners utilized keyword-stuffed and poorly-written posts in order to fool the search engines into ranking their sites higher. But not anymore. Major search engines like Google consistently update their algorithms to weed out shoddy websites that do not offer any true value to internet users. That makes it increasingly important to ensure that you produce high-quality content written specifically for your readers and not for fooling the search engines. Consistency is truly key for content strategies. Post on a regular basis, and you’ll discover that quality content will keep your site visitors coming back for more.
SEO Tip #3: Use Social Media
Gone are the days where social media sites are used only for staying in touch with friends and family. Business owners everywhere are tapping into the power of social media. Use Google+, Facebook and Twitter along with other social media platforms to improve your insurance business. Interesting posts and videos attract users on social media. These prospects learn about your business on social media sites and then to convert to customers as you engage them in discussions about how your product fills their needs. Videos also provide a means for further customer engagement. You may create tutorials to attract clients, and then use links from social media sites to help generate more traffic and increase your search engine visibility.
These SEO tips offer just a few ideas to help you take your insurance agency to the next level in increasing website traffic and bringing in new customers. Let us know in the comments below what search engine optimization strategies you use within your agency to develop new business and improve your website results.
SEO definitely helps your website bring in more sales, but going local with Google Places can make all the difference in your internet marketing strategy.
By its very nature, search engine optimization brings in more traffic to your website. But the ultimate goal of SEO strategy is really to target your audience so that they visit your website and then take the action you want them to take once they arrive.
You may have the biggest audience in the world, but if they’re not interested in your products or services, than SEO isn’t going to help you one bit. The action you must take is to come up with concepts that are relevant to your potential buying audience, create keywords around those concepts and then place them within your website. Those small changes in focus will help you draw in the right kind of traffic that’s motivated to take the action you want.
Optimize Your Website for Local Search
You probably wonder what actionable steps will make the most difference when trying to achieve search results. A great start for every business interested in improving their website traffic is Google Places.
Why Google Places?
Google Places for Business offers something that few online sites provide – action tracking (such as how many people visited your listing), map clicks with directions and data about how many times your listing shows up in search results. Places gives businesses the option to add coupons, offers, images and videos to make listings come alive for potential customers. There’s also a “place” for customer ratings and client references as well. And, Google isn’t the only site offering a specialized listing for businesses. Yahoo! Local and Bing Local are also entering this arena by offering their own versions for business clients as well.
How to Use Listings on Google Places Effectively
Example of Google Places for Business
Want to know if you’re included in Google Places? Simply search for your company name and include the name of your city. For example, if you are a pool & spa company in Hamburg, New Jersey, search for “pool & spa in Hamburg, NJ” to view the search results (see photo at right). When you hover over the results, the column on the right side of the search results in Google displays company information so that you’ll quickly know if your local data is optimized within that keyword selection. If you are not showing up for local keyword terms, then it’s time to focus on updating your Google Places listings to get the most out of your listing.
Also, categories place an important role in helping potential customers find your business. Choose the right categories for your company since you may only add a total of 5 to your Google Places listing. Also, review your competition to find out where they are ranking in search results and see how their category listings compare.
On your Google Places site, include as much information about your business as possible. Keeping potential customers up-to-date with your store hours, phone number, email, website address, videos and coupons not only builds trust, but it ensures that they always know where and how to reach you. Google Places allows up to five videos and 10 pictures.
Ask for Reviews
If you are lacking business reviews on Google Places for Business, ask your best customers to leave a brief description of their experience with your company. You may also want to have them stop by Yelp or Merchant Circle to leave reviews on those sites too. You could even create a special offer for extra discounts on return visits for customers that leave a review. Don’t be afraid to ask for customer testimonials. You want prospects to completely understand the product or service you offer, but you don’t want your page to be all about your sales offer. Let them know right up front what your customers think about your offerings.
Combine SEO Strategies for Better Results
Consider pay-per-click advertising as an additional source to combine with your search engine optimization strategies. Target your local region in your pay-per-click ad so that it matches your SEO goals for local traffic, and you’ll ultimately find that you bring in more traffic with this hyper local targeting using paid and organic internet strategies.
Here at Niche Quest, we talk alot about SEO, but more importantly, our blogs, courses and ebooks teach you to focus your website optimization on going local. The Niche Quest Formula method shows you how to optimize your website for local search because this is the one area where you can bring prospects to your website before they find your competitors first.
Learn more about how about internet marketing strategies that really work by using the Ultimate Beginners Guide to Internet Marketing. Watch our roadmap video below. After you review this step-by-step guide that includes a visual, an eBook and videos, you’ll have everything you need to get the internet marketing results you need to rank your business website.
Whatever your skill level with creating and marketing your real estate sales website, the fact remains that you need leads.
You can study SEO strategies, attend countless seminars and peruse the latest guru’s blog for tips to increase your website traffic, but absent viable leads, your real estate business is non-existent. Without a fresh flow of homeowner contracts and buyer showings, there’s no action, no real estate contracts, no sales, and of course, no income.
Fortunately, local SEO keywords and search marketing will bring those new prospects to your agent or agency business. When you understand how to properly optimize your site, that traffic will increase search engine rankings until it pours in with just the click of the mouse.
When it comes to traffic, however, the reality for many real estate agents and companies is often a very different picture. Agents struggle with the challenge of promoting their listings and websites. Although the right online marketing strategy promises to help real estate professionals expand their monthly sales volume for homes, knowing where to start, especially for beginners, can be overwhelming.
How Do Real Estate Agencies Build Website Traffic and Leads?
Every actionable step with regard to your website traffic boils down to two words: keyword research.
Keyword Research Tools
In fact, researching keywords is so vital to your business that without it, your site will sit on the World Wide Web like a needle in a haystack. No one will see all the great content, pictures or listings that you diligently serve up daily or weekly.
There are various research tools, both free and paid, that you may use to learn about keywords vital to your particular business. But no matter which tool you choose, if you are targeting keywords that have too much competition, your site will never move up in the rankings. You’ll quickly learn that there will always be bigger websites, brands and SEO companies that will outrank your real estate listings for common keyword terms within the real estate industry.
So what do you to do to improve your site traffic using keyword research?
Very simple. Find keywords with low competition. This means that if you live in Florida, you probably are not going to target the term “Florida real estate agent.” The reason is that there will be many larger companies with much deeper pockets. They’ll be able to outrank your site for all major real estate related terms. Instead, as a small agent or broker in the Florida market, you’ll need to get a little creative to come out on top.
Examples of Local SEO Keywords
Let’s say you live and work in Indialantic, Florida. As part of the Palm Bay and Melbourne metro areas, there’s a lot of competition among real estate agents. As a savvy real estate agent, you know you have to build your website ranking to get your site noticed when potential clients search for agents in your area. So what do you do? You focus on local search marketing. That means that rather than targeting a broad term such as “Florida real estate.” You will target more local terms using area names such as:
Indialantic real estate agents
Brevard County Florida real estate agents
Melbourne Beach realtors
Satellite Beach real estate agents
Focusing on city + real estate, county + real estate or beach area + real estate brings you hyper local results for people that are searching for homes or listing agents in those areas. There are potentially hundreds of other combinations you may choose to rank your site in the local region. It just takes a little brainstorming and possibly mapping to figure out which local SEO terms to select.
Once you’ve drilled down and discovered these very specific keywords, you’re then ready to fully optimize your site using those terms. Make sure the keywords are included in every part of your website or blog content.
Here at NicheQuest.com, we teach you about all that you need to optimize your site for your niche. If you would like to learn more about how local SEO keywords will bring leads to your site, then join our subscriber list to receive your free e-Book to get you started today.
