5 Steps to Website Success with Local SEO

Internet Marketing Strategy for Local SEO

Better local SEO ranking is not only critical for businesses with worldwide reach, but it is also effective for companies interested in reaching customers in their immediate area. Local SEO actually helps brick and mortar businesses compete against larger companies. How does it level the playing field for small business to compete against big brands? By leveraging technology to better serve potential prospects in their own communities.

5 Steps to Maximize Your Website & Gain Local Customers

When you take specific actions in small steps, you’ll find that achieving your business goals will be that much easier. Use the 5 steps below to maximize your website efforts and gain local customers for your business.

1) Take Advantage of Google Local SEO

This free service allows you to set up a local business listing with maps for directions as well as your company’s address to make it simple for potential customers to find you. You’ll also want to optimize your keywords in the business description section so that customers searching for your keywords find your company rather than your competitor’s. Take steps to ensure that your Google Place listing images match the same ones you have in your other listings. The same goes for your company’s contact information. The same information and images across all internet platforms helps with branding your business online. When possible, also include video testimonials from clients for an extra effective method of reaching your ideal prospect.

2) Set Up Google Plus for Social Media Sharing

With a Google Plus account, you’ll have a way to interact with your customers. They’ll also be able to write reviews about your products or services. Google+ provides you with the opportunity to leave comments and gain insight into what your clients need. Because Google Plus is a social media service, you may promote special offers and services to your customers. In return, your audience may share posts, which ultimately may lead to page posts going viral and gaining more exposure for your company.

3) Optimize your Website for Local Searches

Review your website to ensure that keywords and meta tags are specific to your local area as well as industry. For instance, if you are a mechanic in San Diego, use keywords such as “San Diego mechanic” or “San Diego auto repair.” These location-specific keywords help potential customers quickly narrow down the businesses in the local marketplace. Long tail keywords (descriptive keyword phrases usually at least three words long) will also bring you visitors that are more specifically looking for what your offers. Don’t forget to focus on your specialties. Always include any products or services that help you stand out from the competition.

By delivering high quality content as you optimize your website, you’ll find that you also benefit from higher search engine rankings. Your content should offer services or information that will keep your clients coming back. For instance, auto repair shops can include content such as regular tips for car maintenance or create posts that answer customer questions.

4) Keep Contact Information Consistent

As mentioned about Google Plus listings above, make sure all your company details remain consistent throughout all your social media profiles, accounts and directory listings. Your branding and reputation relies on providing accurate and relevant information including the exact address of your location, name of your company, website, email address and phone numbers.

5) Design a Mobile Responsive Website

Now more than ever, people are using their mobile devices to search online. Specific links like your Contact, Product and About Us pages should be enabled so that mobile device users can easily access information. Also note that Flash pages and PDF files are not readable on mobile devices. A mobile-friendly website or blog ensures that you don’t miss potential customers searching for your products or services.

Implement these 5 easy local SEO steps as part of your internet marketing strategy, and you’ll discover that your rankings grow while you gain new customers for your products or services.

Which of these steps have you used on your site? If you haven’t used them before, which ones do you plan to implement immediately? Let us know in the comments below.

I Don’t Get Leads From My Website – What Should I Do?

How The Heck Do I Get Leads From My Website?

If you’re not getting any leads from your website, you’re not alone. The question you need to ask is why?

No one has ever needed my help for a website that works so I am forced to solve this problem. Everyone has the same issues. Usually it’s the same solution.

In fact, it’s why I built my business. My first website never got any leads. I hired a big company to build my site. I thought they knew what they were doing. I was wrong.

So let me tell you about a recent meeting. I won’t name any names to protect the innocent. You might be able to relate.

Scenario

Client has an ecommerce site selling supplements. He could have purchased a new Porsche for the money he spent.

The problem he has is the same that I had and likely the same problem you have. He jumped in the deep end without learning how to swim first.

What I mean is this. Before diving in, develop your internet plan first. Don’t get a web site first, don’t start a Facebook page,a Twitter Account or Your YouTube Channel.

Start with doing keyword research first, then figure out how you will use those keywords as part of an ongoing strategy. Just because you have a website,a Facebook account, a LinkedIn profile, does not mean people will call you.

There Are 5 Steps to Getting Started in the Right Direction

Keywords – I can’t emphasize this enough. Keywords are everything. And don’t for 1 second use the line “I know all about keywords”. 10 years into this and I’m still finding new keywords that I never thought about.
Strategy – How are you going to use those keywords? You can’t live on just 1 or 2 prime rankings. Broad online exposure is the key to online success.
Content – Content are the pages you need. Each page targets a specific keyword page. Very simple with the right strategy
Website – I highly recommend websites built on WordPress. WordPress already has the code built in you need to rank. It’s very easy to update. If you can send an email, you can publish new web pages and blogs, just like you can on Facebook, Twitter or Linked In.
Blog – The blog is your driver of keywords that rank and produce customers. You blog is a simple way of adding new pages to your website.

The 5 steps in order above are your key to creating a firm foundation for attracting new clients. Pretty simple and always overlooked.

The Number 1 biggest mistake I see my clients make is developing a website and social media pages, then trying to figure out to get business. Always start with keywords, strategy, content, then your website followed by blog updates.

The Local Model

Let’s get back to the supplement business and I’ll explain his game plan.

Lets call him Mr X.

Mr X wanted to talk about his web site but stopped him cold in his tracks. I told him the key to success is a strategy that can be replicated over and over, then expanded. His strategy starts with keywords and where his target market is located.

Mr X has a retail store and a trade area of approximately 300,000 within about 15 minute drive.

So, why try and go nationwide when he hasn’t dominated his local market. Nationwide marketing is hard, it’s huge. Why not focus on dominating his local area and make sure he ranks for every possible keyword phrase In his market.

It’s very simple. I like to use the analogy of cooking chicken with a spice cabinet of 50 herbs and spices. There are unlimited ways to cook chicken with 50 spices. Blogs and keywords are the same. For example. Mr X has many supplements for athletes. Supplements for muscle, supplements for cadio, supplements for gaining weight, supplements for losing weight. Supplements are like our chicken. For weight loss, for weight gain, for muscle, for cardio – these are the spices.

Now, he has 3 towns with 300,000 people. The question is, what percentage will buy supplements? Lets say it’s 1% or 3,000 people. How much is each customer worth? If each customer purchases $100.00 per year, that’s $300,000.00 in sales.

A first look, Mr X may say that’s not enough. But let’s say the blog strategy produces $300,000 in new sales. Lets say it only takes 1 blog per day. Then what about posting each blog on Facebook, Twitter and Linked In. Maybe even Pinterest. You see, the blog is the driver. Everything online starts with the blog. The blog starts with keywords and strategy.

Then we need to look at other uses for supplements. Headaches, arthritis, energy, I’m sure there are many niche markets and lots of local buyers.

The 5 Step System Starts with Keywords

You see how it all starts with keywords?

Need a few keyword ideas for your market? Go over to Amazon. Look at books in your niche.. Look at the table of contents and look at how well the books rank on Amazon. The information is right there on Amazon. All the research has been done for you. Amazon is my first place to search for keywords and ideas. You can also look at the reviews to see what kinds of words people use in their comments.

You can also go to Magazines.com. Here you can look at magazines by niche and industry type. Again, all the research has been done.

These sources will get you started. From here you can start to formulate a strategy.

For Mr X in the supplement business this is an outstanding low risk, low expense strategy. He can start by dominating his market with a solid plan.

He can position his business and retail store as the go to source for supplements in the area. Once he sees what is working, he’ll know how to expand. But without a starting point and a feasible plan, all the videos, Facebook updates, paid ads will not produce.

When it does work, he’ll have a long term plan that can be replicated over and over.

The Strategy

No matter what business you are in, this is the basic strategy.

Start small
minimize expenses,
develop good habits
Do Keyword Research and develop your plan
5 Steps – Keep thinking in terms of 5 steps. Break everything down to a 5 step system. It works.

Looking for leads for your website? Let me know if this helps.

Smart Ways Roofing Companies Promote Their Businesses Online

Roofing Company Online Business Promotion

Roofing companies looking to expand business through the use of internet marketing strategies are definitely making wise online decisions. Statistics reveal that more than 50 percent of individuals considering large purchases will conduct an internet search to investigate possible product or service providers. That number jumps up to more than 85 percent when the purchase will be made locally. This means that creating and managing an effective online campaign is vital for any business.

There are numerous avenues available for roofing business promotion, but the following three strategies help roofers effectively promote their companies online: organic traffic, YouTube and social media marketing.

Organic Traffic

One of the most effective ways to leverage the power of the internet is to increase the amount of organic traffic that visits your site. Organic traffic can be best described as visitors that you did not directly generate through efforts of direct contact. Organic traffic is comprised of visitors that conduct a general search for the services or products you provide and subsequently click on the link to your site. Organic traffic is a huge part of the promotional tree.

Proper and effective SEO (search engine optimization) is required to see any measurable results from organic searches. This means properly optimizing your website, the creation of relevant content, legitimate back linking campaigns and more. With major search engines, such as Google, constantly changing their algorithms, it can be difficult to understand all of the rules and requirements that must be met to build your page ranking — leading to better search placement. If you have not mastered SEO, our free e-book will get you on the right path. Our Niche Quest Formula course offers expert step-by-step assistance that is definitely a worthwhile investment.

YouTube Exposure

Everyone knows that Google is the largest search engine in the world, but many people are not aware that YouTube, now owned by Google, is the second largest search engine in the world. A growing number of internet users prefer to access the content they are looking for via video rather than in written form. You can create business how-to videos that are highly informative and engaging to provide individuals with relevant content that will help them deal with minor issues around the home. Videos centered on roofing material brands, products and do-it-yourself assistance develops exposure for your brand, services and products. To learn more about the benefits of videos for your business, see our post How to Optimize Videos in Local Markets Before It’s Too Late.

Social Media Marketing

This aspect of online marketing can be very broad so you will have to find ways to make it specific to your roofing businesses and the services that you offer. Social media is one of the most powerful leveraging platforms business owners encounter. When you create a profile or a fan page along with relevant, engaging content helpful to your target audience, your brand can become extremely popular in a relatively short period of time.

The most important thing to remember when marketing your business online is customer engagement. You want to engage the customer by providing useful information that entices the customer to come back to your page or site, even when they have no immediate roofing needs. When you develop a relationship of trust, you build customer loyalty, return visits and referrals that will bring new and existing customers back to your roofing company again and again.

Is a Virtual Office Legitimate For Google Places

If a virtual office is legitimate for Google Places, it opens up amazing business models for businesses who want to go nationwide or global without the expense of permanent locations.

For example, my business provides a range of online marketing services for companies nationwide. If I had a virtual office in every major city, I could appear as a marketing titan while working in my pajamas in my basement. I could go as far as having live, virtual meetings with a shirt and tie and an impressive backdrop with computers, books, picture of my yacht (i don’t have a yacht) and photos of me with celebrities. Who would know?

So before getting in to what a virtual office is and are they legitimate for Google Places/Plus you have to ask yourself. Will a business model based on deception succeed? And what is deceptive?

What Is a Virtual Office?

A virtual office provides businesses with a commercial address, mail delivery, local phone number, office space and conference rooms available by hour, day, week or month.You also get listed in the building directory and reception services for answering phone calls..

For my business a virtual office in NYC is perfect. I’m in Connecticut but frequently in New York City for meetings, maybe once per week. Without an office or access to a meeting room, I’m subject to meetings in coffee shops, hotel lobbies, restaurants or client offices. Without an office location I’m really an out of towner.

In a scenario where you actually use your virtual office location and you are a legally registered business in the state, this is legitimate or at least passes the smell test of a legitimate virtual office.

Certainly a Google Places listing in NYC, or any major city, provides credibility. And a nationwide Google Places strategy provides huge credibility plus tons of new business.

Google Places Produces Leads If you rank well on Google Places you will get calls from customers searching online. So, in theory, I could get virtual office locations nationwide for $50.00 – $100.00 per month and build a nationwide business. But, is gaming the system worth the risk? Every business has a different situation. What does Google say about it? Click here for Google Places for Business Quality Guidelines.

Here’s a summary of 5 Important Guidelines

Businesses must make in person contact to quality. You may ask, does a Google Hangout meeting quality?
You Must Be an Owner – owning stock in a company with a location does not quality.
Businesses That Do Not Exist at that location do not qualify. I guess that is a debatable topic.
Businesses Must Be staffed during operating hours. Quality business center operators provide receptionists and on site staff. What does this mean? Another debatable topic. What does “staffed” mean?
Rental Properties Do Not Qualify, but an onsite office does qualify. Another questionable guideline. What if you own investment properties in numerous locations? If you have a central office in another location for managing the property, does that qualify?

Virtual Office and Google Places – What Is legitimate?

Google has a disclaimer on the bottom of their guidelines page. It’s worth taking a look. Yes, I would say it’s possible to have a nationwide Google Places strategy with virtual office locations and from what I read online, many do. The question is. Do you want to build a business model based on gaming the system? And what does gaming the system really mean to you? I’d love to hear your thoughts.

How to Write a Local Business Blog in 5 Easy Steps

Blogs produce clients. They are the most productive online tool available. Good news for you. Your competition doesn’t know how to write a local business blog. The 5 steps below will show you how. In local markets, competition online for hundreds of niche keyword phrases is very light even in markets like New York City. Here’s an example. If you search with quotes around the keyword phrase, you can see the number of competing pages. Using the keyword phrase – Furnished Offices and Furnished Offices NYC, you can see the results below

Furnished Offices – 383,000 competing pages
Furnished Offices NYC – 6 competing pages

Local competition is wide open. That’s a keyword phrase that will produce sales. Imagine what you can achieve in your market. Try searching right now for keyword terms in your market with quotes. You will be amazed at what you find. I find niche keyword phrases with little to zero competition for clients every day. You will find that a seasoned blog can rank at the top of a Google search in minutes.

Write a Local Business Blog – The (Fast and Easy ) 5 Steps

Start With a Keyword Phrase – Let’s say you are in the furnished office space market. Relevant keywords are furnished offices, furnished office space, short term offices, temporary offices, affordable offices, professional offices, executive suites. Then think about where your customer is and what they want. In the furnished office market, customers want a simple, flexible solution without long term commitments. They also want location specific. They might search NYC, New York City or Manhattan. But many high converting buyers will search deeper. They might search near Midtown, East Side, West Side, Chelsea. They might search even more specific landmarks such as furnished office space near Penn Station or Short Term Office Space Near Union Square.
Your Strategy – Your time is valuable and limited. You need a quick solution for writing your local business blog updates no matter what business you are in. Creating your strategy for the long term is critical to writing blogs fast. In the furnished office example in paragraph #1, I listed 7 keyword phrases and 9 geographic terms. That could easily be 500 different blog titles, all with little to zero online competition. What would I write? I could write about each location, the restaurants, deli’s, hotels, transportation. Very simple. With a strategy, you will know exactly what to write before you sit down to write.
Photos – There is no doubt about it, you, me everybody gets engaged with photos. Before you write your blog, choose a photo first. It will make writing a lot easier and quicker when you have a photo to reference. Trying to find a relevant photo after you write takes too much time.
Writing Your Blog – First, set a time on your calendar to write your blog. If you do, it becomes a simple to follow habit. Have your target keyword, a photo and 5 main points you want to tell your reader. Provide an introduction sentence, 5 points and a summary. Shoot for 300 words in blog. If you have an intro, 5 points and summary, that’s 7 paragraphs. That’s approximately 40 words per paragraphs. Simple. Use you target keyword in the first sentence, in the middle of blog and near the end. Use the target keyword phrase 2- 2.5 times throughout the blog post. This is called keyword density. I find, keyword density of 2.25% is ideal. Less than 2.0%, the blogs do not rank as well. Over 3.0% I find weak results. Links to other relevant blog posts helps your reader and shows search engines the relevance of keywords. This is very important for getting numerous search rankings with a single effort.
Localize It – You don’t need to continually mention the geographic area as frequently as your core keyword phrase. I find in most markets, using geographic area in last paragraph works great. I also find that using 5 geographic terms in blog or less gets best results.

If you follow this formula no matter whether you are a real estate agent, lawyer, medical professional or any business targeting local customers you will produce broad local exposure.

This simple formula has produced hundreds and in some cases 1,000’s of top search rankings and a continual flow of new customers. So far it has worked for every type of business, nationwide.

Niche Keyword titles also convert to new customers on social media sites. After you write your blog, post the title on Facebook, Google Plus, Linked In and Twitter.

You can also make a quick video with same title and link everything together.

It’s amazing the niche markets your local business can tap into that you never knew existed or couldn’t reach. Just follow the formula and think in terms of 5 steps.

Everything you do online can be superfast when you apply the 5 step system.

Leave a comment below and tell me if this helps you. Thanks for reading.

Stop Getting Ripped Off By Internet Predators

Small business owners are getting fleeced, ripped off, snookered and hoodwinked by cold callers and internet marketers who sound so pleasant and trustworthy. Everywhere I turn I see sensational offers

Get your new Google Plus Page
Get a Free Website and Get Found Everywhere
We Promote You to The Search Engines
Get more calls, get more customers, make more money
Convert customers into profits
Attract More Customers to Your Business
It’s as Easy as 1,2,3

STOP – It’s crazy. Does anyone ask how? Or Why? Really, can a FREE website make you money? I want a million of them then. I get these calls all day too. I want what they are selling. I want free money and I want to sit on the beach with unlimited Rum Punches, with 6 Pack abs while my Red Convertible Ferrari sits gleaming in the sunlight while envious onlookers wonder who is the special owner.

I’m just going to come right out and tell you, there is only 1 way to succeed online. That’s to know the formula. If you don’t, you will get zero results, you will get ripped off.

Read this article from the Wall Street Journal and stop getting ripped off by internet predators.CLICK HERE

Do you get deceptive, suspicious calls? I’d like to hear about them.

How to Increase Website Traffic with Pinterest

Pinterest is fast becoming a phenomenon and obsession for many internet users. Its growing popularity makes it one site that you should consider in your SEO tool arsenal to increase website traffic. With just a few simple steps, you can use this service to increase website traffic quickly. Get started with optimizing your Pinterest page with the following three tips:

Use Your Business Name
The first action you should take to increase awareness about your business is to include your website link in your Pinterest profile. This step will ensure that your website name is in all of your posts. Simply log-in to Pinterest, go to the “settings” button and then click on “edit profile.” The form already has a website section where you can add your link. See screenshot below:

By adding your link, you’ll be able to garner traffic and send it straight to your website. At this juncture, you should also probably consider opening a Pinterest page as a business. Pinterest will ask you to validate the business page, which allows the service to verify your identity thus inspiring confidence in users visiting your pins.

Mention Your Website URL in Pictures and Descriptions
In other Nichequest blog posts we’ve discussed the importance of optimizing your blog images, pictures and videos. On Pinterest, it’s not any different. You’ll be able to maximize your traffic by adding your website to the alt tags in each pin and then including that information in the description. The benefit of adding your website to pins is so that anyone re-pinning your images will have your website information right in the pin description and on the image. Your website link makes it easy for users to click on through to your offer, landing page or blog, and it adds to your linking strategy as well.

Post Product or Brand Info on Pins
Posting your products on Pinterest is a smart move. It creates instant authority for your brand, products or services. Images can relate to your actual products or industry and then link back to your website. The cuter, bolder pictures command the most attention to Pinterest users so look for innovative and inspiring images that will encourage viewers to re-pin and also click on your site links for more information. This step also allows you the opportunity to offer deals that will interest potential customers. Diversity in offers will help you reach a broader audience and gain new followers. When you appeal to a wide variety of groups, you will be growing your presence and reach at the same time.

Increasing your website traffic with Pinterest is a choice you make through smart marketing and the constant renewal of your feed. If you use your feed right, you are going to make a lot of new friends on Pinterest and gain customers at the same time. If you work hard at it, most of your traffic can come from this very popular website that brings people and ideas together in one place.

Do you include Pinterest in your online marketing strategy? Please share your results with our readers in the comments section below.

How To Write a Case Study and Get A New Client Today

One of my first clients who was bold enough to buy into my story about getting #1 ranks on Google was Tom from Madstone Floors.

Here’s the story – Tom is an artist who started creating unique and artistic floors on concrete over 10 years ago in the Boston – Providence area. Problem was that he could never get enough projects since his work was only word of mouth. He and his crew traveled anywhere they could for work frequently staying in hotels far away.

He is talented. He is passionate about his work. But that was not enough, he needed a steady flow of new customers. Since each project takes less than 1 week with little repeat business, he needs 50 new clients per year. Ideally he needs 50 new clients with 2,000 – 3,000 square foot floors. That’s the sweet spot for his business.

The Problem – 50 new clients every year coming in at a consistent rate with floor requirements of 2,000 – 3,000 Square Feet. These end up being retail stores, restaurants, spas. art galleries, office spaces. Add one more issue, he needed them in the Boston to Providence area.

The Solution – Website with blog. Blog was written once per week with a case study. Case Studies describe the scenario, the problem and the solution. They are very easy to write, customers relate and it’s what customers search for online, answers to problems. Madstone Floors provides solutions to flooring problems.

Every week Tom would email me a list of bullet points and photos. The points would include a location, type of client (restaurant, retail ) problems and the solutions.

I followed a format and it worked like a charm. The first projects came 3 months after we started and increased consistently. Lot’s of 2,000 – 3,000 floors. Tom even found customers calling him for requirements he never knew existed.

As new niche markets opened in his backyard, we targeted new keywords to get more of that business by diversifying keywords and geographic terms. Tom’s business Madstone Floors is now an extremely well known business in his local area.

He’s found for almost every possible search on Google. He dominates his market.

I think to this day, Tom thinks I did some kind of voodoo marketing, but the reality is, it was just a 25 minute blog, once per week, using keywords the way Google and customers like.

No matter what business you are in, no matter how small or large, this is the formula. You just adjust the strategy and frequency to capture what you need.

How much business did Madstone Floors get off this strategy? I don’t know the exact number but when we started, gross revenue was in the ball park of $200,000 +/- and last we spoke he was 6 +/- times that amount.

No wonder everyone now wants a piece of local.

Below is a sample of a Case Study from Madstones site.

Need New Customers & More Profits? Try Amazon Local

When you decided to build an internet presence with your website or blog, did you know that it would take time and effort to really help it reach its full potential? To connect with local customers in your home community, you need the latest tools to help you meet your marketing goals.

If you sell or market a product or service, then Amazon Local is one of the tools that you should definitely consider as part of your local marketing strategy.

Websites are Not a Build and Forget Kind of Tool

Hopefully, you aren’t like many small business owners, who take the Kevin Costner Field of Dreams approach that “if you build it, he will come.” That’s an interesting notion but not a realistic picture of what it takes to get new customers and ultimately make money from your website efforts.

Focusing on actionable steps is really the only way to build website traffic and grow your search engine ranking. The Niche Quest Formula teaches you step-by-step how to create a blog and bring customers to your virtual and real world locations. Online tools such as Amazon Local further help you to quickly reach your goals.

How will Amazon Local Help My Business?

According to Amazon, there are over 215 million active users on the site. Imagine harnessing the power of the Amazon brand to bring credibility to your business. That’s what happens when you use Amazon Local to offer potential customers your product or service.

Amazon sends emails to customers in your local area and features your special promotions to these potential clients. Here’s an example of what customers receive by email:

But that’s not the only way that potential customers learn about your offerings. Visitors to the Amazon Local website may input a zip code to pull up special offers. That means they may use the site to obtain offers in their home zip code. There’s even potential for using the zip codes of areas where you’ll be for an extended period such as on vacation or traveling for business.

The customer site features category offers for:

Restaurants, Bars & Pubs
Entertainment & Travel
Shopping & Services
Health & Beauty

As you can see, there’s plenty of room in these promotional categories to cover a wide range of small businesses including yours. Customers may also download the Amazon app for Android or Apple devices.

Why Use Amazon Local?

Amazon is very clear in their business website about the benefits of using this product.

Find new local customers
Increase company revenues
Customer-focused service
Brand enhancement

The potential to vastly expand your customer base with tools such as Amazon Local is huge. The brand lends credibility to your business as it brings new customers and the opportunity to build repeat customers for the future.

A majority of your prospects and existing customers are probably already using the Amazon platform. Local promotions further enhance the strength of your product, service or website offers. And as we teach in the Nichequest Formula, targeting specific local keywords helps you reach the local customer as you build your website traffic, rank and sales.

Have you used Amazon Local for your business? We’d love to hear about your experience so please share with our readers in the comments section below.

If All Your Clients Are The Same You Won’t Triple Your Sales

Let’s Talk Keyword Combinations and How They Can Triple Your Sales

This morning one of my clients asked if we were targeting the most searched keywords. Truth be told, in local markets, there is no such this as ranking for just one or even a few choice keywords that produce enough quality leads. Google is not the Yellow Pages (The What? When was the last time you used the Yellow Pages?). Your customers search for solutions and every customer searches for something different as it relates to them.

Since you’re here, you likely used Google today. When you searched for something, what did you type? You may have started with a general keyword search, then quickly you absorbed the data you found and kept searching more in depth keywords until you found the answer to your question.

The reality, contrary to what those solicitors are trying to sell you all day long is that ranking for 1 or even a few general keywords will not produce enough leads to justify the expense. Wait. Is that right? Not always. If your toilet leaks, you’ll search for plumbers. But what if your toilet leaks and has ruined your ceiling, walls and floors. Then who do you search for?

Keyword Combinations Are The Answer

One of my first clients is in the Boston Massachusetts to Providence Rhode Island area. I knew keyword combinations were critical from a blog I had started. So, to prove my theory and use this client as a springboard to more clients, I implemented the system I outline in NicheQuest Formula.

What ultimately happened was the clients website produced 2,000 monthly visits. What was so interesting was 1,950 of the visitors all searched something different and the most searched keyword produced a whopping 10 visits. That means if the client ranked #1 for only the most searched keyword on Google (which they did) they would have only received 10 visits which would never have produced enough leads.

When I looked at the Google Analytics results, I could clearly see that the visitors who searched keyword phrases that were very deep and specific spent the most time on site and looked at the most pages. These were buyers who were likely presold before they ever made the call. That’s a nice lead to get.

What is The Solution to Getting in Front of Your Perfect Client?

The client I mentioned above has a 15 page website with 1 blog per week written over an 18 month period until he said “enough, stop writing the blogs, I can’t handle all the business”. Between 15 web pages and 75 blogs the site produced over 1,950 local search results and a business that went from $200,000 – $1,200,000 in 2 years.

The solution was keyword combinations. The site was built with a clear message defining a specific niche and geographic focus. The web pages were broken down to services within the niche and the blogs focused on case studies using keywords that related to each web page.

The site was created like a book.

Cover – Home Page was Like a Book Cover, It told what the site was about.
Web Pages – These were like a table of contents.
Blogs – These are like the chapters of a book.

The blogs were written as case studies following the keyword formula Google is programmed to reward. Case studies provided many solutions to site visitors problems. By linking blogs to pages and other blogs within site, Google learned relevance of all the content within the site.

Triple Your Sales in Local Markets by Ed Winslow — Ed Winslow

The End Result – Keyword Combinations. Of course the content followed a Google formula with a high quality link building system. But generally this is the formula for every local business who wants new customers. Once you have the foundation, a clear message and a focus for your blog, you can systematically replicate and apply the system on your social media sites. It’s a simple, easy and fast system that will help you triple your sales.

I hope you find this helpful for your business. Leave a comment below and feel free to ask me a question.