Google Places Integrates with Google+

Today, Google made the announcement that Google Places integrates with Google+. This creates Google+ Local, their newest social local search experience that will spread across Google Places for Business, Google+, Google Search and Google’s mobile search. It uses Zagat ratings and Google+ connections. This new creation gives businesses a chance to make their local search presence more social.

Google said “business owners will continue to manage their local listings the same way, using Google Places for business”.

Google Places Integrates with Google+ | “Huge Advantage…”

“As Google Places integrates with Google+ it will be a huge advantage to our local and national clients.” Said David Gagnon, Co-founder of NicheQuest Inc. “We have always had the philosophy that what you do for a client off the website is just as important as what you do for them on their website. This recent addition of Google Places for Business into Google+ is a huge advantage for our clients”

Google Places Integrates with Google+ | “Adapt or die…”

“Their are so many local business owners who do not have the time, training or experience to keep up with all the changes in the internet marketing world.” Said Ed Winslow, Co-founder of NicheQuest Inc. “We help owners all the time who realize they must adapt or die in the digital world. Evey time something changes, the uniformed fall further behind those who adapt to the changing market. At NicheQuest, we pride ourselves on keeping our clients programs evolving to keep ahead of their competition”

“Google seems to be making Google+ a much bigger part of the local search equation. This is the best way Google has to have Google+ continue to compete with Facebook” said Gagnon.

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We have heard a multitude of questions from Local Business owners about this change. A Google spokesperson provided the following response to these common questions.

Will businesses have to be on Google+ to be listed in Google Places when Google Places Integrates with Google+?

“Much of the information from a business owners’ Google Place page – such as the business address, phone number, description, and Google reviews, and photos submitted by business owners and users – will automatically be ported over to the upgraded local Google+ page.”

“People used to be able to find information about a business on the Google Places page, but now, they’ll find much of that same information on the local Google+ page and enjoy the added ability to share that information with the people in their Google+ Circles. This means that a business listing that could previously be found across Google Search, Google Maps, and Google Maps for mobile is still available in all those places, but is now also more easily discoverable to the millions of users on Google+ as well.”

Will users have access to the same info from Google Places that they always have, if they do not have Google+ accounts?

“We encourage people to sign-in to Google+, as it will provide the best experience possible across Google. For example, if you sign-in, Google+ Local shows the recommendations from your friends and the Google+ community, and you can share your own experiences. You will also get free access to the full Zagat scores and reviews, and results will be tailored to your interests and location. People who choose not to sign-in to Google+ get all same information they could before, including basic information like a business address and phone number, as well as Google user reviews, maps, etc. They will also see Zagat score highlights and review snippets.”

When Google Places Integrates with Google+Is the Google Places name going away?

“Google Places for Business remains the place business owners should go to manage their local listing. Over the coming months, we’ll enable easier management of a business’ presence across Google, whether a business owner is posting on his local Google+ page or updating his local listing. A single page through which businesses can manage their online presence is a top priority, and we’re committed to ensuring business owners have a clear voice in how their business is represented on Google, via Google+.”

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Edward Winslow

Founder & Owner at NicheQuest Media

Small business marketing veteran and founder of Nichequest. Ed's goal is to help small businesses position themselves to reach customers searching for solutions and services. He is a SEO Consultant, Reputation and Display Ad specialist to companies and agencies throughout the United States.

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