Are you looking for a simple process to generate new customers for your insurance agency – one that you can replicate easily?
This is an insurance lead generation strategy we have implemented with great success over many years.
6 Basic Steps to Successful Insurance Lead Generation for Agents
- Build Your Website Around Niche Insurance Services Your Customers Search On Google
- Break Down Your Website and Facebook Messages By Insurance Niche
- Target Areas with Population Of 250,000 to 2,500,000
- Target By Neighborhood, Town, County, State
- Align Google My Business and Maps with Website
- Promote To Media Sites, Blog Sites, Videos, Podcasts, Screenshares
In the video posted here, I show you how we find what your potential customers are searching for online. If you want to generate new customers, it’s important to know they don’t search just by phrases such as “Insurance Agents In Norwalk.”
The key to generating new customers is to add pages and blogs to your website that relate to the partial list below.
A great example is to create a page or blog post targeting a topic such as Tesla Insurance Guide. Then add the towns, county, state to the page or blog. We have a template we use to be sure each blog gets exposure on Google for 25 or more searches each.
When you replicate the strategy over and over for the niche searches I listed below, Google will start to view you as the authority in your local market.
Google My Business and Maps for Insurance Agencies (GMB) 100K GMB Breakthrough
We helped a client break 100,000 views in a 30 day period for their Google My Business local listing. The 100,000 views were keyword search generated. This is for a Luxury Design/Build business in NYC.
This is why we call it the 100K GMB Breakthrough.
The only way to achieve that kind of result is by getting Google exposure for thousands of keyword searches.
The formula is a combination of creating web pages and blogs niche by niche within a business. Additionally, we use geographic strategies targeting neighborhoods, towns, city names, county, and state name.
Then we implement a monthly service utilizing a combination of articles appearing on hundreds of media sites, blog sites, YouTube, Podcast sites and many other online sites. The goal is to build a massive footprint on Google marketing your brand name and deep niche keywords. Ultimately, Google starts to view your insurance agency as the leader in your local area.
That’s how you become the dominant insurance agency in your market. Google trusts your business and so do your potential customers.
A Repeatable Insurance Lead Generation Strategy For Insurance Agencies
We have implemented this strategy for insurance agencies in population areas of 250,000 to 2,500,000.
We always start with Google research to find what customers want. Once you know exactly what customers search on Google, you additionally know the trigger words for your Facebook and Linked In postings.
What’s amazing about this is how you can reuse this information over and over for years both online and offline. It will change your business when your market knows you don’t just sell insurance.
Types Of Insurance
Car & Vehicle Insurance
- Auto Insurance
- RV Insurance
- Tesla Insurance Guide
- Alpha Romeo Insurance Guide
- Aston Martin Insurance Guide
- Maserati Insurance
- Ferrari Insurance
- Track Insurance
- Collector Car Insurance
- Commercial Auto & Fleet
Home Owners Insurance
- Condominium Insurance
- Renters Insurance
- Flood Insurance
- Hurricane Insurance
- Antique Home Insurance
- Valuable Articles Insurance
- Fine Art Insurance
- Jewelry Insurance
- Family Office Insurance
- Identity Theft
- Personal Umbrella Insurance
- Kidnap & Ransom Insurance
- High Net Worth Insurance
- Domestic Health
- Cyber Insurance
- Workers Compensation Insurance
- Dry Cleaners Insurance
- Product Liability
- Professional Insurance Errors & Omission
- Assisted Living
- Hazard Insurance
- Commercial Auto & Fleet
- Builders Risk
- Employee Benefits & Liability
- Employment Practices Liability
- Commercial Property Insurance
- Landscapers Insurance
- Condomium Master Policy
- Special event Insurance
The 100K GMB Breakthrough for Insurance Agencies
Once you write your niche insurance pages, the next step is to implement a monthly campaign of articles, videos, blogs, podcasts and screen shares linking to each corresponding page.
This is the formula that produces massive exposure and new clients for your insurance agency.