How To Choose High Converting Photos For Facebook Ads

I’m creating a few Facebook ads and wanted to share some best practices for those trying to figure out how to choose high converting photos for Facebook Ads.

Here are a few tips

1. Choose Photos with Eyes That look directly at your customer. These are proven to be the best for grabbing attention.
2. Women Convert Better Than Men – Even when women search, they will click on a womens’ image more frequently than men.
3. Keep Them Super Simple. I use the word simple to emphasize a point. You have very little space to work with. Less is more with small photos.
4. Facebook recommends sizes of 1,200 x 627 minimum pixels.
5. Choose 6 Photos – Facebook allows for 6 photos. Take advantage of this to determine which one converts better.
6. Logos – For local branding or big brands a simple logo may not get huge amount of clicks but valuable for promoting the brand.

Here are a few photos I am going to try for my next Facebook ad. Let me know which one below you would click.

The Ad will say – Love Local Branding – LIKE US!

I’ll report back with the results.

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Edward Winslow

Founder & Owner at NicheQuest Media

Small business marketing veteran and founder of Nichequest. Ed's goal is to help small businesses position themselves to reach customers searching for solutions and services. He is a SEO Consultant, Reputation and Display Ad specialist to companies and agencies throughout the United States.

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