Everyone is after the most highly searched keywords to promote their business. They are completely missing the golden nuggets called “long tail keywords”.
Long Tail Keywords are the terms that are searched less frequently, but have a high conversion to a sale. For example the term “Niche Market” is searched for 60,500 times per month. Why would someone search the term Niche Market? It’s a very general term. Plus it’s going to be a highly competitive term and very difficult to rank for on Google and the other search engines.
If we were to do a thorough keyword search, we likely will find thousands of keywords related to the word niche. When we start looking at the long tail terms we will start to see search trends. We will find that there are unique niche markets within the term “niche”. From there you can customize a unique business. It’s not just ranking well on Google, but learning what consumers are thinking about when they search for terms that relate to your business.
Once you know what customers are thinking about, you can create information on your website that satisfies what they want. This develops credibility, trust and a relationship with your site visitor. Ultimately this is what converts to sales.
Marketing your business online is a paradigm shift. You need to learn to think differently to promote your business. Keep in mind delivering what a consumer wants, not what you think they want. The power is in the consumers keyboard. Give them what they want and you’ll sell more of whatever you sell.
Edward Winslow
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