Keywords play an important role in the development of successful digital marketing efforts. Without keywords, your website and social media posts stand little chance of ever being found on the internet. If your business website floats on an island of obscurity in the midst of the vast ocean we know as the internet, there’s a free SCORE small business workshop that will help you learn how to profit from relevant content and keywords designed to attract your ideal client.
Profit from Keywords
August 16, 2018 from 6 p.m. to 8 p.m.
Sponsors: SCORE, The Wilton Library, the Wilton Chamber of Commerce & the Wilton Bulletin
Where: Wilton Library, 137 Old Ridgefield Rd, Wilton, CT 06897
Presenter: Ed Winslow of Niche Quest Media
Find and Profit from keywords your customer searches on Google. Go through the process to find what your ideal customer wants and how to apply to your website, social media posts and videos.
Creating how-to guides will help your customers and position your business as an expert to give you a competitive edge.
What You’ll Learn
- What are Long Tail Keywords? 70 percent of consumers search long-tail keywords to find what they want; they are the highest converting.
- Using Uber Suggest Keyword Tool to Find Long Tails
- How to Use Google Suggest
- How to Utilize Amazon to Find Proven Demand in Your Niche
- How to Find Demand on Facebook
- How to Find Consumer Intent on YouTube
To register for the workshop, visit the Fairfield County event page here.
SCORE helps small business owners and entrepreneurs form, grow and succeed. Established in 1964 as a non-profit as counselors to small business, the organization offers 300 locations nationwide. It is a resource partner of the U.S. Small Business Administration.
The Fairfield County chapter of SCORE was recently voted the best SCORE chapter in America. It also consistently ranks in the top 5 nationally. Their mission is to provide “top quality mentoring and education to small business owners – and prospective owners” throughout their region. Find out more about Fairfield County SCORE programs here.
About Ed Winslow
Ed’s expertise stems from his experience as a broker and investor in Manhattan real estate with CBRE and Sotheby’s. With over 30 years of entrepreneurial experience, he formed Niche Quest Media in 2006. The agency specializes in online lead generation, search engine optimization (SEO), display advertising, Adwords and Facebook ads. Niche Quest has created multiple income-producing websites in the real estate, construction and healthcare care industries.
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