3 Key Factors for Digital Marketing Success

3 Key Factors for Digital Marketing Success

Digital marketing can often leave you feeling overwhelmed especially if you’re new to using online strategies. The learning curve requires dedication to run a successful campaign. If you follow the 3 key factors below, you’ll be off to a great start!

1. Serve Your Customers First

By placing your customers’ needs first, you’ll transform your relationship and your own business.

It’s common for businesses to put their own needs first without even thinking about their customers. For best reach, connect with clients through multiple digital channels. But before releasing any digital content, you need to ask yourself what value it brings to the reader. Identify what your audience needs instead of guessing or putting your interests first.

If you offer content to address client needs and then offer a solution to fulfill those needs, then you’ll achieve greater results. Make sure to use a range of different digital channels to reach your ideal customer where they are online.

Social media and email marketing are core strategies you must implement for your business. These online tools will help you reach a wider target audience while you raise brand awareness at the same time.

Social Media Marketing

2. Stand out from your competition

Digital marketing makes it much easier for small business owners to compete for market share. Businesses that dedicate time, resources and budget to digital marketing gain significant advantage over those that don’t. Due to the cost effectiveness of digital marketing, small companies may make their mark and even compete against larger, more established businesses.

For success in the online world, you must position your company to differentiate itself from competitors. To set your business apart from the rest, keep up with the latest digital trends, build a solid reputation and determine the best digital channels for finding and building relationships with potential clients and existing customers.

Learn how to stand out from the competition

3. Monitor, measure and track digital marketing performance

One of the most common mistakes we find small business owners make when starting out with digital marketing is failing to monitor and track performance. You need to know what’s working and what isn’t.

If you’re using several different channels, you also need to know which ones offer a positive return on investment versus those that simply waste time and resources. By monitoring digital campaigns, you will be able to quickly identify any changes that need to be made and where you should be focusing your attention. It will really help to strengthen your overall strategy and ensure your efforts are rewarded.

NicheQuest offers digital marketing services to local businesses nationwide from our home office in Fairfield County, Connecticut. If you need assistance with developing an online plan of action for your business, give us a call at (203) 762-1366.

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Employment Lawyers SEO – Demand Driven Marketing

Employment Lawyers SEO – Demand Driven Marketing

SEO for Employment lawyers

If you are an employment lawyer looking for a SEO and Social Media Strategy, this is for you.

Before you build a website or write 1 page of content, it’s worth spending some time upfront building a strong foundation for your marketing if you want your phone to ring.

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SEO Strategies for Photographers

SEO Strategies for Photographers

Want a steady flow of new customers for your photography business?

Let’s start at the beginning. Before your web site, your SEO Strategy, Facebook campaigns, Pinterest, Instagram or YouYube videos, you know what your customers want, what they search for and how to meet their demand.

The purpose of this post is to show you how to build a foundation with your website and social media strategy and attract new customers.

SEO for Photographers: 5 Questions for Planning Your Strategy

Keyword for PhotographersStart by answering the five questions below. I suggest you write down your answers.

  1. How much is your target customer worth?
  2. How many customers do you want?
  3. How many can you handle?
  4. Where are your customers?
  5. What Does Your Customer Want?

Your customers have specific needs unique to them.  When they are at their keyboard, they don’t generally search for Photographers Greenwich CT. They search deeper. For example they may search the following

  • Wedding Photographers in Westport Connecticut
  • Photographers for Corporate Events in Stamford CT
  • Photographers for Family Portraits in Fairfield County
  • Photographers for Graduation Pictures in Darien CT

These are a few ideas I found in just a few seconds by searching online for keywords. This is how people search for what they want. This is the beginning of Demand Driven Marketing and SEO for Photographers.

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SEO Experts in Fairfield County CT: Need Leads?

SEO Experts in Fairfield County CT: Need Leads?

Your Local SEO Guide in Connecticut and Nationwide

Search Engine Optimization is all about one thing…leads.

Getting ranked on Google page one or even #1 on page one is easy. Anyone can do it with a little training, but one keyword is not enough.

The key to generating a steady flow of targeted leads from Search Engine Optimization (SEO) for local businesses is ranking on Google for hundreds of keywords. And not just any keywords, but keywords that are in demand by your customers.

Consider this: a local contractor gets 2,000 visits per month to his website. The site delivers 100 leads in a month. That’s more prospects than he can handle. But how many times was the most searched keyword searched?

The answer is 10. The most searched keyword brought 10 visitors to the site out of 2,000. In fact, 1,960 of those visitors each searched something different before clicking through to the website.

The reality is you won’t get enough traffic or leads from one good-ranking keyword. You need keyword diversity as well as geographic diversity.

There are exceptions.

Some businesses can get leads for keywords such as Plumber, Nail Salon, Wine Store, Dumpster, Florist. But they are missing out if that’s all they target in one town.

The key to Local SEO ranking starts with a demand-driven SEO strategy based on your business model, value of your customer, the number of customers your business can handle and how far you are willing to travel to a client or the distance they will travel to you.

Let’s not forget your competitors. Is it easy to get lots of exposure on Google or is the online competition fierce?

Good news! There’s always an edge even in the most competitive markets.

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How to Rank on Google in 1 Hour or Less: Real World SEO

How to Rank on Google in 1 Hour or Less: Real World SEO

Despite all the Google changes we hear about, one constant that works for me and my clients continues to be keyword-rich blog posts.

I’ve been doing this for 7 years, and this method still works.

Yesterday was January 12. I wrote a blog post titled Top 11 SEO Strategies for Professional Organizers.

In less than 1 hour, the post was able to rank on Google page 1 for numerous keyword queries.

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Top 11 Local SEO Strategies for Professional Organizers

Top 11 Local SEO Strategies for Professional Organizers

To successfully build your brand and dominate your market, you need a local SEO strategy for your site.

By local SEO, I’m referring to your plan for content marketing on Google and social media, including Facebook and Twitter. Success on these platforms means you’ll dominate your market and ultimately go national with your website. 

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How to Build a Local Business Empire Then Go National

How to Build a Local Business Empire Then Go National

You ever see someone with extraordinary success and wonder, “Why Not Me?”

They don’t seem smarter or better looking than you. You might even have a better personality than they do.

So why them and not you? The simple reason. Your plan. 

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