The Ultimate Guide to Google My Business: Everything You Need to Know

Google Maps mobile application

Are you a local business owner who’s not yet taken advantage of Google My Business? If you aren’t using your Google Business Profile or Google Maps listing, you are missing out on a free and easy way to get your business in front of potential customers. This Google My Business guide will teach you everything you need to know about Google My Business, including creating a listing, optimizing your listing for maximum visibility, and responding to customer reviews.

Niche Quest Media Google My Business

Google My Business Guide

Why You Need a Google Business Profile

As a business owner, you know that it’s essential to make a good impression on potential customers. One way to do this is by having a solid presence on Google. That means you need to create a Google Business Profile, formerly known as Google My Business, for your company.

A Google business profile allows you to add information about your company, such as its name, address, phone number, website, and hours of operation. It also allows you to add photos and videos and respond to customer reviews. In short, a Google business profile is a wonderful way to show potential customers that you’re a credible and trustworthy business.

Build Your Brand & Gain New Customers with Google My Business

Google My Business is an incredibly powerful tool for businesses of all sizes, and it should be a key part of your digital marketing strategy.
Building and maintaining your GMB profile can help you to:

  • Get found online by potential customers who are searching for businesses like yours
  • Stand out from the competition
  • Gain insights into how customers are finding and interacting with your business online
  • Improve your chances of appearing in Google Maps and organic search results
  • Generate leads and drive sales
  • Build trust and credibility with potential customers

Get started today by creating or claiming your Google My Business listing. If you need assistance in creating your GMB, contact us to speak with one of our experts. Niche Quest Media will have your business profile generating traffic in no time!

Google My Business local search traffic results

Creating a Google My Business Listing

The first step to getting your brand seen in Google maps and search is to create a Google Business Profile listing for your business. Creating a Google My Business profile is quick, easy, and free. All you need is a Gmail account to get started. Simply go to google.com/business and click “Start now” in the top right-hand corner.

If you already have a personal Google account, you can use that to sign in – there’s no need to create a new account. If you don’t have a Gmail account, you can create one during the sign-up process.

Add your business to Google - Niche Quest

Click “Add your business” to create a listing, and you will see an image at the left that reads “Find and manage your business.”

You will need to type in your business name and search to see if it is already in the listings. If it is listed, then you can submit to claim your listing. If it isn’t listed, then follow the instructions to complete your profile to include your business name, address, phone, website, and other information.

If customers don’t visit your business location and you bring your products or services to their location, in that case, you may create a profile based on your service-area boundaries established using zip code or city. You can have up to twenty areas listed for your service.

Once you’ve added all your company data, Google may ask you to verify your business. You can do this by phone or post. If you choose the phone verification option, Google will call you and give you a verification code to enter.

If you opt for the post method, Google will send a postcard to your business address with a verification code. This can take up to two weeks, so if you need to get verified quickly, we recommend choosing the phone option if available.

   ________________________________________________

If you have tried to create a GBP listing or are having trouble verifying your company, please give Niche Quest a call or send us a message.
We’ve helped clients claim or verify their listings when they were having difficulty with previous GMB profiles.
We work with single locations and multi-location business listings.

   ________________________________________________

Optimizing Your Google My Business Listing

Once you’ve created your listing, it’s crucial to optimize it for maximum visibility. Optimizing your GMB profile helps Google understand that your company is relevant and valuable to your target audience. Increasing the visibility of your profile by optimizing it for search engines has numerous advantages.

For example, an optimized profile can improve clicks, calls, and visits. The more relevant a customer’s search is, the more likely it is that your company will appear in their results. Here are a few tips:

  • Include keywords in your business description to help potential customers find you when searching on Google.
  • Add photos, videos, and regular posts to show potential customers what your business looks like and what you offer.
  • Make sure your business hours are current and be sure to update for holidays, so potential customers know when they can come to your business.
  • Encourage customers to leave reviews. Reviews can help build trust and credibility with potential customers.
  • Be sure that the address you use for GMB appears the same across all media. Don’t spell out Boulevard on your website but use Blvd. on another. Be consistent.
  • Respond to customer reviews, both positive and negative. Replies show potential customers that you care about customer service.

You can make sure your Google My Business listing is working hard for you by following these tips.

Google Maps Listing Niche Quest Media

Service Area Business Google Maps Listing

Why is GMB important for local SEO?

GMB is vital for local SEO because it helps your business be more visible in Google’s search results. When potential customers search for businesses like yours, your GMB listing will appear alongside your website. When your GBP listing ranks, it is more likely that searchers will click through to your website and learn more about your products or services.

In addition, GMB can help you improve your website’s search engine optimization. Your GMB listing can include links to your website, which can help Google to index your site more quickly and improve its ranking in the search results.

Also, if you are concerned with local SEO, one of the most critical steps you should take is to enhance your business’s visibility on Google Maps.

Finally, GMB provides valuable insights into how customers find and interact with your business. You can use this data to change your website and marketing strategy and better understand what customers are searching online.

By creating a Google Business Profile and optimizing your listing for local SEO, you can improve your visibility in local search results. Your profile and map listing can help you attract more customers from your area.

If you’re not already using Google My Business, now is the time to get started. Creating a listing is quick and easy, and it’s a great way to improve your local SEO.

local SEO with Google Business Profile

Pitfalls of Optimizing & Managing Your Own Google Business Profile

There are a few potential pitfalls to be aware of when creating your own Google business profile. First, it can take some time to set up the listing correctly, build links and media publicity around your business profile, and ensure the correct categorization.

We find that many customers often use incorrect business names or inaccurate information when adding or updating their GBP.

  • Business Name – Your business name should match your real-world business name, the one listed on your website, business registration, business cards, etc. Otherwise, you may confuse clients. It’s especially important not to keyword stuff your profile name. Google can potentially suspend your listing or remove it from search results if they find that you are trying to add keywords along with your business name.
  • Inaccurate information – if your company data is inaccurate, it confuses your customers and can affect how Google places your business within the map pack rankings. Your information should match your website, other business citations, and social media. It’s essential to make sure that all your information is accurate and up to date, as this will be one of the first places potential customers will look to learn more about your business.
  • Photos – poor quality, outdated, or sometimes even stock photos can create confusion, and are simply less appealing than high-quality, accurate images. Be sure to take photos of your interior and exterior or your location, examples of completed jobs, smiling team members, and any other relevant photos that will help visitors get to know you and your products or services.
  • Reviews – monitor and respond to any reviews left on your profile, as this can be a valuable way to build trust and credibility with potential customers. If you lack business reviews on your profile or have negative ones, reach out to us for help. Reputation management is one of the most vital components of an effective online presence that many business owners lack. Potential customers rely on reviews to determine whether they want to do business with you.
  • Questions & Answers – this section of your profile can sometimes be overlooked. If you don’t monitor questions and answers when they come in, it’s possible that a third party or even a competitor may give an inaccurate answer. Helpful responses can attract customers and give them more information about your company, so you want to stay on top of the FAQ section of your profile.

Google search results with GMB

What to Do if Your GMB / GPB Profile is Disabled or Suspended?

Google suspending or disabling profiles can seem random and hard to understand. We’ve had clients set up a listing and think all was well only to find within a day or two or even a week later, the listing suddenly shows disabled or suspended.

When this happens, it can be challenging to find the right solution. It’s important to review what message Google displays so you can send the correct information to support or appeal their decision. In the picture below, our client received a disabled notice shortly after the listing went live:

We help our clients fix these types of problems since they can be time-consuming, especially for business owners without experience in dealing with Google listings.

It can be time-consuming and stressful to respond to customer reviews and post business blogs on your own while still handling the daily operations of your business.

Adding a listing for Google is free and easy but optimizing it to get the best results and have your listing stand out among your competitors takes skill and expertise that in some markets can be difficult.

That’s why companies need to have digital marketing companies such as Niche Quest to build relevancy and trust around your brand, bringing positive brand value and customer attraction and retention to your website and Google Business Profile.

With the Niche Quest branding and publicity SEO service, you will have a company that cares about your business’s reputation and online presence to achieve the results you desire and need in today’s competitive internet marketplace. Call us today for help with your single or multi-location Google Business Profile listings (203) 762-1366.

 

Google My Business No More: Say Hello to Google Business Profile

Google Business Profile Consultants

Big changes coming to Google My Business this week! GMB for small businesses is retiring in the new year, but no need to fret, your business will still have its listing just its name and management will be a bit different!

Introducing Google Business Profile

According to Google’s recent Ads & Commerce blog, starting this week businesses may now claim and verify their business profile directly on Google Search and in the app for Google Maps. Businesses no longer need to visit the separate GMB website to manage their listings.

Google My Business name is also going away. Instead, businesses will utilize simplified business listings under a new name Google Business Profile.

And in the new year, Google plans to end the Google My Business app completely. Business owners will edit their business profiles directly in maps or on Search, instead of the GMB app or website.

One very important note for large businesses: Google My Business will remain operational for large businesses with multiple locations. However, there is a new name there too: Business Profile Manager.

Google Business Profile Consultants

New Features to Google Business Profile

  1. Communicate directly with customers – you will now be able to message customers right in search.
  2. Call History Access – U.S. and Canadian business owners will now be able to see their call history of inbound calls and where they came from within Google Business Profile
  3. Upgraded Search & Map Experience – everything related to the business profile listing will now use the search or map interface for managing. Claiming a business and editing information for small businesses will be right within maps or search.
  4. Business Profile Manager – the existing Google My Business experience will change for multiple-location, larger companies under a new name with new features that Google will announce over the upcoming months.

For more detailed information about these changes, visit the Google support thread here: https://support.google.com/business/thread/133876833/introducing-new-updates-to-business-profile?hl=en

And of course, we’ll be watching these changes so stay tuned for updates on our Facebook page or this blog. If you need help with your Google listing, be sure to call our Google Business Profile consultants to learn more about our strategies.

How to Make Money with GMB & Google Maps: 6 GMB Optimization Tips

GMB optimization tips

Google My Business (GMB) and Maps have massive moneymaking power few business owners know exists. Most business owners set up their Google My Business account, add a few photos and categories and leave it at that. They miss a huge moneymaking opportunity.

What Is GMB Optimization?

Most online sources will tell you GMB Optimization is nothing more than filling out the Google My Business page with accurate information.

To the Niche Quest team, optimization creates lead generation opportunities. If you do the minimum, you will get limited results. The key to success is to build a massive network of content (articles, GMB posts, videos, photos) with a simple, repeatable system.

Google My Business produces the best results when you have:

1) Blogs posted on your website
2) Geo and keyword-optimized photos
3) Videos posted on YouTube
4) Relevant Posts on Facebook and media sites like Yahoo Finance (with content that links back to your website)

Why Is Google My Business and Maps Important – GMB Insights Example

I am going to share with you a few tips that will help your business generate a regular flow of new customers.

Let’s start with the chart below. The chart shows over 100,000 monthly views for a luxury design/build business in NYC. At the peak, the views totaled almost 400,000 views in 3 months.

The reason this business receives so many internet views is their placement from Google searches for thousands of keywords. Their potential customers can find them!

This example is an exceptional result showing the potential for local businesses to make money online. It works for local companies in all categories, including real estate, home improvement, health care, legal, e-commerce, restaurants, and countless additional business types.

How to Generate New Customers and Profits from Google My Business and Maps

Let’s use the business above as an example. As I mentioned, the client gets over 100,000 views per month. Many of the visits are from consumers searching many times before they make a purchasing decision.

The result is name recognition and trust.

This business has built a trusted brand in the local market. They are the “Go-To” company for their niche.

Luxury townhouse and apartment owners easily find this client from thousands of local online searches. Many of these NYC searches are from owners whose properties are worth $5 million to $50 million or more. Architects, designers, hedge fund managers, corporate executives, and museums also find them from their GMB listing.

Their clients find their GMB listing and hire them for projects not just in NYC, but worldwide. They became a global service business from their local GMB visibility.

The most important takeaway is Google My Business, and Google Maps helps build continual business visibility, recognition, and trust.

How to Optimize Google My Business and Maps for Hundreds of Keywords

GMB optimization

6 GMB Optimization Tips for More Results from your Google My Business & Maps Listing

These are the main GMB optimization tips that will help improve your GMB listing and maps.

  1. Optimize Google My Business Photos – Upload real images with photos taken on your mobile phone. Be sure to turn on your mobile phone geographic settings. Google reads the latitude and longitude of your images. Photos with geographic data are a signal about where you provide a service.
  2. GMB Posting with Questions and Answers – search your main keywords on a national basis and look for the questions people ask. Then post the Q & A in your own words in your GMB dashboard. Mention local areas such as neighborhood names, landmarks such as transportation, schools, streets, highways in the posts.
  3. Keywords – Use your main keywords to describe photos before uploading to GMB. Use a different keyword description for each one. Use modifying words along with keywords such as price, cost, rates, discounts, buy, and sell.
  4. YouTube Videos – YouTube is part of your Gmail and GMB account. Use keywords in your video descriptions. Also, write keyword-rich content and add to the description field of your YouTube Video. Create a link to your website and your map’s location. Include your company name, address, and phone number (as it appears on your GMB) in the YouTube description.
  5. Directory Listings & Citations – Citations include your company name, address, and phone number. Submit your business to directories such as Local, Foursquare, Yellow Pages, SuperPages. You can also post your Name, Address, and Phone number on all your social pages.
  6. Media Citations – One of the most effective ways to get massive results is keyword rich media articles. We have found monthly content submitted to 400-500 media sources with your business name, address, and phone number produces fabulous results. Media sources such as Yahoo Finance, Morningstar, and USA Today are valuable, trusted authority sites for promoting your business. Articles about your company in these publications will boost your Google My Business ranking results.

Profiting from Google My Business and Maps

One of the most valuable things to know about Google My Business is the potential for unlimited visibility from keyword searches related to your business.

The more visibility you have, the more consumers see you online and more customers you will attract.

Keep in mind that your online exposure is like building a spider web. The bigger it gets, the more clients you will attract.

There are numerous signals to increase your GMB exposure. The six mentioned above will produce the best results. Just keep with it and keep building.

Google My Business and Maps Agency and Consultants

Niche Quest Media is a Digital Marketing Agency with a core focus on Google Maps and GMB Optimization.

We have extensive experience with hundreds of companies nationwide since the early days when Google first introduced Google Places. We provide strategic consulting and online business models for businesses from single to multiple locations.

Contact us at 203-762-1366.

Why Doesn’t My Business Show Up on Google Maps? Discover 3 Top Reasons

Google My Business Optimization Nichequest

Google Maps plays a vital role in increasing traffic to your business website. A business listing with Google helps you gain visibility in local search results and also in Google Maps.

If you’ve been searching your business name on Google Maps and it isn’t showing up, it’s likely due to a few common and explainable reasons.

Question: Why Doesn’t My Business Show Up on Google Maps?

Here at Niche Quest, we find that when our clients experience this issue, it is due to a lack of ranking power in local Google search results or in the map itself.

If your business lacks citations, organic rank, and branding within search, this can lead to a lack of results in Google Maps.

Conversely, if you rank high in organic search results and have brand dominance across social media and search results, it’s possible to find that your ranking power will often extend to your Google map listing.

Although this isn’t always the case, when our clients contact us to find out why their business isn’t showing up on Google Maps, it’s one of the first places we check. Focused attention on the Google My Business listing and Google maps generally helps to bring the listing into view both in maps and in the map pack on Google’s front page.

Google My Business Optimization Nichequest

Top 3 Reasons Your Business Is Not Showing in Google Maps

Reason #1: Google Verification – Does your business have a verified GMB listing?

The first issue to check is whether you have a verified Google My Business listing. One way to determine its verification status is to do a search on Google Maps for your company name.

Go to Google Maps and enter your company name.

You will discover results like this listing below:

Why Doesn’t My Business Show Up on Google Maps

Notice the red arrow pointing to “Claim this business.” If this phrase shows on your Google Maps search, it means it isn’t a verified listing.

So, in this example image below, this business owner does have a verified GMB listing, but they do not have a verified Google Maps.

Why Doesn’t My Business Show Up on Google Maps

Verified & Non-Verified GMB Listing Differences

Can you tell the difference in the two listings above? Although the business displays in Google Maps and GMB listing, the “Own this business?” link in the Google maps profile is a red flag that the company doesn’t have a verified map listing.

What that means to the business owner is that their listing, although in the maps results, will probably not show up when potential customers search in their local area.

Common Question: How Do I Verify My Business?

Without verification, your business will not be eligible to appear in Google Maps local search. If your competition does have a verified listing, then it will push your unverified listing so far down in results that it is highly likely it won’t show up at all. Unscrupulous competition or other individuals may also try to claim your business in the listing so they can use it for other purposes. That’s why it is vital to claim your listing and verify it as soon as possible.

Business owners can start the verification process for the Google Maps listing by clicking on “Own this business.” Google will then send a postcard with a code to the listed business address for ownership verification.

 

Reason #2: Your Business Lacks Ranking Authority

Having a verified listing is essential, but pushing your listing to the top of the maps and Google search results requires additional steps. Of course, non-competitive markets may find examples of businesses that do show at the top of search results without any effort.

But in major metro areas and highly competitive niches and industries, a company may appear on pages 2, 3, or 4 for their highly-valued keyword phrases.

What do these businesses lack for successful results in the SERPs? Ranking power plus authority in their local markets.

What does this mean in simple terms? It means that when someone is near your business (on their cell phone), they will pick up your listing when they search. As they move away from your location, they will no longer find your listing.

As your listing gains ranking power and location authority, therefore, your business shows up in results further away from your business locale.

Ideally, your business will rank in areas far from your address so that you can reach a broader target audience in search results.

 

How Do you Rank Higher in Google Maps?

Ensure the information about your business online is accurate and consistent.  That company information, also known as NAP data, includes:

  • Business Name
  • Address
  • Business Phone
  • Website URL

The above information must match your GMB listing exactly. If your business is ABC Company, then list the company name as ABC Company, not ABC Co.

Same for your street address. If your GMB displays your address as 123 Main St, then ensure each instance on your website, and anywhere online uses only 123 Main St and not 123 Main Street.

View the example below. This client’s name, address, and phone matches across multiple platforms online, including their website, maps, and GMB listing along with Yelp, Houzz, and Facebook.

How to optimize google my business

Online Citations Help Local Businesses

Citations on third party sites are just as crucial to your company’s presence online as backlinks are for organic search position. They give brand authority and awareness that will help you gain the ranking power and location authority you need to dominate the Google Maps listing.

Examples of business citation sites include:

  • Bing
  • Facebook
  • Superpages
  • Yelp

Also, industry-specific citations on sites for specialized services are helpful such as findlaw.com for attorneys or houzz.com for contractors.

Reason #3: Your Google Listing is Suspended

When the worse possible scenario happens to a GMB or maps listing, it can send business owners into a panic! We’ve had business owners call us with all urgency to help them with a suspended listing.

When a GMB suspension occurs, the business no longer shows up in search, the GMB 3-pack, or maps. Any successful rankings also fall away.

Google My Business suspends listings for a variety of reasons, and it isn’t always apparent at first glance why a listing suspends.

Common reasons for GMB suspension include:

  • Business information edits or updates that require Google to verify the info.
  • Google questions whether the location is valid or listing is real. They want physical proof such as rental documents and pictures of the office.
  • Keyword stuffing in the listing or fake listing for lead gen.
  • Use of virtual offices or post office boxes
  • No physical business location.

Calling Google for help can often be challenging. Try to contact them directly from your GMB dashboard. If you have a GMB suspension and need help, please reach out to our team for assistance.

We’ve helped multiple business owners with pulling their GMB listings out of suspension. If your business is no longer showing in Google maps or if you don’t yet have a GMB listing, please contact us today (203) 762-1366.

Multiple Location Google My Business Management Solutions

multiple location Google My Business management

Multiple Location Google My Business Management and Software

Are you looking for a single solution to efficiently manage multiple locations for your Google My Business (GMB), Reviews, Directory Listings, Google and Facebook Ads and social postings with in-depth reporting?

Now multi-location businesses, commercial real estate owners, brokerages, and health care networks can quickly and seamlessly get a roll-up of all the measurable metrics from a single dashboard. Our interface allows for the rapid identification and improvement of winners and losers.

Having easy access to all your locations with customized filters is efficient and profitable. You will gain customer insights and new income streams that weren’t previously profitable.

I’ve put together an overview of what is available to you. The data we can provide for your business is exciting. If you own 2 locations or 1,000, this is for you.

Multi-Location GMB, Social and Advertising – Key Workflows

As you read and scroll down the page, you will find images of the dashboard with essential features that you can view in a click. One-on-one support is available in an instant via phone call, email, or text. If you need specific tutorials, we can create them for you.

How to Manage Multiple GMB Locations from a Single Dashboard for 2 to Over 1,000 Location Businesses

You can now manage all your Google my Business Locations from a single dashboard. In addition to getting detailed reports with numerous filters to compare your locations that I’ve listed under the Getting Started category below, here’s a list of additional bulk management features.

  1. Edit Hours of Operation
  2. Fix Addresses
  3. Add or remove a location
  4. Fix an Incorrect Location
  5. Edit Your Business Profile for Maps
  6. Optimize Addresses and SEO Directory Listings
  7. GMB Posts and Scheduling
  8. Respond To Reviews (Including HIPPA Compliant Reviews)
  9. View Insights for Maps
  10. Customized Reporting with a Click

 

How to Get Started with GMB Management

You can start with an overall snapshot of all locations, then drill down to a region or individual location.

This method is ideal for getting an accurate picture of performance with filters enabling you to sort the metrics and make comparisons.

  • Snapshot Reports – to increase your profits, you can easily and quickly view reports for multiple locations to measure how your business compares to others in the industry. The SnapShot report provides an easy-to-read color-coded comparative score to similar companies in your industry. The reports take into consideration Website, SEO, Reviews, Social Media, Paid Ads, and Directory Listings.
  • Reviews – Your Reviews can be managed across all locations. They can be sorted to see when the reviews came in during a time period. Just click to change the time to measure the consistency of reviews and accelerate reviews for the least performing locations. You can also sort by 1-5 Star reviews.
  • SEO Google My Business Directory Listings – Accurate Local Business Listings are one of the most crucial factors for Google My Business Optimization. Manage All your locations from a single dashboard including hours of operation, NAP Data (Name, Address, Phone Number), Google Maps, Manage Photos on Listings. Synchronize all your company information on listings from a single dashboard for mobile, tablet, and desktop consistency. Directory Listings should include Yelp, Local.com, Super Pages, Yahoo Local, Mapquest, and many more. For health care and medical practice, there are health directories.
  • Google Ads (Adwords) – Due to the massive amount of ad campaigns and niche markets, we have data on the best keywords and ad campaigns to produce the most profitable results. The campaign performance can be measured right from our dashboard.
  • Facebook Ads – One of the enormous benefits provided is access to profitable Facebook ad campaigns across hundreds of business types. Like with Google Ads, the Return on Investment can be measured with access to the ad metrics from a single dashboard.
  • Display Ads – Display Ads are promoted on News sites with ads targeting a specific local audience. Today everyone is glued to their mobile phones reading news sites. You can have your display ads custom made and promoted via the dashboard. You get full reporting in a single location to view how all your marketing is working together to build a dominant local brand.
  • Google Analytics – Your website analytics can be synchronized with your multi-location dashboard. It’s a whole lot more efficient to have everything in a single panel without having to log in and out of numerous accounts.
  • Reporting – Reports are created by specific date ranges. Reports are saved and accessed by custom date ranges to measure month by month and year by year. Reports provided are color-coded with grades A, B, C, D, F.

The Multi-Location Business Center Dashboard

Below, you can scroll through images of the Multi-Location Google My Business dashboard.

Overview – This image shows the different regions of a 1,000-location business in Canada. Each circle can be clicked, showing a list of all locations in the area. You can see an overall view of Reviews, Listings, and Google My Business Statistics.

multiple location Google My Business management

Zoom In – This image shows a zoomed-in vantage point of all locations. You can zoom in or out to view any way you like.

Reviews By Star Rating – The chart below shows access to all locations by color-coded star rating. You can drill down by star rating. Viewing by rating enables you to focus on areas that need improvement.

SnapShot Report – Here, you can drill down to each location. The chart shows various color-coded scores of your listings on Google and Bing search engines, directories, apps, and GPS.

 

Review Responses – This feature allows for drilling down to a single location to respond to Google Reviews. Notice on the right column, you will see 1-5 Star Ratings. You can click on any of the stars to see the reviews for each rating. You can quickly and seamlessly move back and forth from one location to the next.

How To Fix a Google My Business Location – This is a nice feature. The color coding allows you to fix a location that is not accurate instantly. Just click the location and adjust via the form. You have access to many filters, as you can see below. You can sort by Geographic area and date range. This sorting is done in seconds with a few clicks.

Social Media – Management Grades are created for each sub-section. The scores are converted from numerical values to lettered grades.

Website Management from Multi-Location Business Center Dashboard – using PageSpeed Insights by Google, you can instantly measure your website performance, including Mobile and Desktop.

Google My Business Support and Help

Join our Google My Business newsletter for tips to enhance profitable results and support if you encounter any problems.

If you are interested in learning more about Multiple Location Google My Business Management, contact Ed Winslow at 203-762-1366.

GMB Optimization: The 5 Steps of A Customers Journey

GMB Optimization Nichequest

GMB optimization offers an opportunity to get tremendous exposure for your business. The key to success is continuing to market so that people will see your brand over and over online. Google My Business builds your exposure, online reputation, and gives you remarkable opportunities to reach your ideal customers.

Why Google My Business and Maps Optimization Is So Profitable

Think about the last time you spent $50 to $5,000. With 100% certainty, you were in the market.  You did your research. You did a keyword search then looked at the Google My Business and GMB Maps listings. You checked the Google reviews, then the descriptions, hours of operation, and photos.

This process is called Discovery Searching. (According to Bright Social, 84% of searches are Discovery searches.)

Frequently, the next step is to search for a business name on Google. This Direct Search process begins when you want to learn more about a business (this happens at steps 2,3, and 4. See below).

You make a quick scan of their website and articles that appear for their business or brand name. Are they credible? Can they be trusted?

You’re looking, but not buying yet.

This process happens every day. You may search Google for days, weeks, months, or years before you pull the trigger and make the purchase.

Whether you realize it or not, you just went through the 5 Step Customer Journey.


Awareness of the 5-Step Journey of a Customer Will Increase Your Sales and Revenue

Marketing and Sales is a process, not a one-hit-wonder. A clear sales and marketing message on your GMB listing and your website delivered over and over to the same audience produces profits. Awareness of the 5 steps of a buyer’s journey will increase the profits of your marketing and sales efforts.

GMB Optimization Nichequest


What Are The 5 Steps of a Buyers Journey?

Step 1. Completely Unaware – Your prospect does a Google search. They do not know you or your service, and they lack awareness about your unique values compared to your competitors. They are not a buyer of your product or service yet.

Step 2. Problem Aware – Your prospect senses they have a problem but doesn’t know there is a solution. They are not going to buy from you at this level. The more Google My Business visibility, the more your prospects will move through stages 3,4, and 5.

Step 3. Solution Aware – Your prospect knows the solution they want, but not that your product or service provides it. They are getting warmer at this level.

Step 4. Product Aware – Your prospect knows what you sell, but isn’t sure it’s right for him/her.

Step 5. The Most Aware – Your prospect knows your product and only needs to know “The Deal,” the cost. They are ready to buy subject to the price. Google My Business optimization (with follow up via calls, email, or text message) will position you when they are ready to buy.


Your knowledge of the five steps of prospects and existing customers will help you deal with them where they are in the sales process both online and offline.


How to Move Your Prospects from Step 1 to Step 5

We have run hundreds of marketing and sales campaigns for ourselves and our clients for well over 20 years.

I’ve seen business growth range from failure to extraordinary results. Those with the most remarkable results invest in their marketing continuously. I’ve seen many great businesses who quit to suffer stagnation or decline. Some have even gone out of business.

The key to steady growth is steady marketing.

Of all the marketing I’ve ever experienced, Google SEO, GMB optimization, and GMB Maps SEO have been the most effective.


Google My Business Optimization Potential

Few business owners and marketing agencies are aware of the potential with Google My Business and Maps exposure for generating sales growth.

Many perceive Google My Business as an afterthought. They set it up, add a few photos, and forget about it. When it doesn’t produce, they think Google My Business doesn’t work for them.

The reality is you can get exposure for hundreds and, in some cases, thousands of keyword searches.

The chart below shows 347,000 views over three months for a Luxury Design/Build business in NYC. Though this is a rare phenomenon, it shows the extraordinary potential.

Google My Business Optimization Results

This client started with zero searches. Now they get over 100,000 monthly Google My Business and Maps Views. They stuck with marketing and are reaping the rewards.


NicheQuest SEO in Fairfield County CT

NicheQuest, based in Fairfield County CT, is a Google My Business, SEO specialist, and business advisory agency.

We have clients from NYC to Los Angeles in Real Estate, construction, and health care. Many of our clients are marketing agencies. Contact us today to learn more about GMB optimization to increase your website traffic and ranking in Google.

NYC Hyperlocal SEO Marketing Guide with Google My Business Optimization

NYC Hyperlocal SEO Marketing

There are wide open, massive opportunities with hyperlocal marketing in New York City.

Before we start, let me use an example. This example applies to hundreds of businesses with unique angles for every business. In this example, I use Personal Injury lawyers.

Hyperlocal marketing NYC

When you search Google with quotes around a keyword, the results show how competitive it is to rank high.

  1. “Personal Injury Lawyer NYC” – 27,000 competing pages. very high competition
  2. “Personal Injury Lawyer Midtown” – 80 competing results
  3. “Personal Injury Lawyer Brooklyn” – 3,050 competing pages
  4. “Personal Injury Lawyer Greenwich Village” – 1 competing page
  5. “Slip and Fall Lawyers Midtown” – 0 competing results

Now imagine a strategy where you implement a neighborhood SEO Strategy for your Google My Business account. There are about 80 neighborhoods in Manhattan with hundreds more, including Brooklyn, Bronx, Queens, and Staten Island.

If you’re a personal injury lawyer, you can slug it out with all the competitors to rank #1 on Google for NYC or go after all the profitable, low-competitive neighborhood (hyperlocal) geographic opportunities.

Hyperlocal marketing in NYC


Google My Business For New York City Businesses: Hyperlocal SEO Marketing Guide

Google has empowered business owners with a fantastic tool to get your business in front of customers searching for you. It’s called Google My Business. As indicated on their website, “Engage with Customers on Google for Free. With a Google My Business Profile, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.”

Few business owners and marketing agencies know that Google My Business is a lot more than a free listing. Most business owners set it and forget it. They treat it like an inactive Yellow page listing.

Take a look at this result. Can you imagine what would happen to your business with over 100,000 views every month? This past quarter we exceeded 300,000 views for this business, an NYC based Luxury Design/Build Aquarium Business.

This result is from monthly articles promoted to hundreds of media sources such as USA Today, Yahoo Finance, Reuters, Google News, ABC 7, and hundreds more.

100K GMB Breakthrough Nichequest NYC

How Customers Search on Google in NYC

Every search in NYC is as unique as the people, neighborhoods, and businesses.

Here are a few examples of Hyperlocal searches:

  • Personal Injury lawyer near City Hall
  • Furnished offices for rent near Union Square
  • Film Production Space for Rent Downtown
  • Workers Comp Insurance Agents in Midtown
  • Italian Restaurants in Carnegie Hill
  • Rat exterminators Cobble Hill
  • Boiler Repair Crown Heights
  • Back Pain Specialists Near Madison Square Garden
  • Beauty Salons in Tribeca

Each one of these searches is hyperlocal. If you know NYC, you probably are thinking your customers might search even deeper in your neighborhood.

How to Get Exposure on Google For Your Business

How to get exposure on Google for your business

Here are a few basics I’ve found from running SEO campaigns for well over ten years:

    1. Break Your Business Down by Niche – If you are a personal injury lawyer, there are many keywords related to injuries that have little, if any, competition online. You might not get a lot of traffic, but that traffic you get will be extremely high intent and profitable.Google can also show your listing based on the neighborhood where the customer searches from, even without a geographic keyword. Hyperlocal is the name of the process that involves getting Google results by the community.The best way to find the keywords your customers search on Google is to think like a customer.If you are a real estate broker specializing in selling properties in Carnegie Hill, why bother trying to rank for townhouses for sale in NYC? It’s competitive. It’s a lot easier to obtain results for keyword phrases such as “Townhouses for sale in Carnegie Hill” or “Brownstones for Sale in Carnegie Hill.”Specific searches by educated consumers are the highest profit Google Results.
    2. Inbound, Reputation Marketing – The only way to get exposure on Google is with consistent content marketing. The more content that you post online with links to your website, the more business you will get. Content marketing is the same concept as offline sales. The more prospects you speak with, the more sales you will make.Our content marketing method involves creating articles to submit and publish to hundreds of top media sources such as Yahoo Finance, Reuters, Nasdaq, ABC, Fox, NBC, USA Today, and Google News.

100K GMB Breakthrough – How We Broke Through 100,000 Views on Google My Business (GMB)

The chart below shows the results for an NYC Business for their Google My Business Account. We were able to produce over 100,000 views in 30 days and 300,000 views in 3 months. Right now, this business, a Luxury Design-Build Custom Aquarium business, is on pace for over 1 Million Views in NYC.

The process was a combination of targeting many keywords and geographic terms such as neighborhoods, zip codes, landmark buildings, museums, and NYC institutions.

This level of exposure for a local NYC business is extraordinary. Article marketing each month for many years help achieve these results. The concept being, focus on a niche, and stick with it.

This result shows the potential of Hyperlocal SEO marketing and Google My Business.

100K GMB Breakthrough Nichequest NYC

The 100K Google My Business Formula for NYC Businesses

Step 1. Keywords

We use a combination of keyword tools and resources to discover how customers search online. The 100K GMB Breakthrough came from thousands of keyword searches and combinations of keywords.

Geographic Keywords – One simple strategy we implemented was to create a 1-page directory of businesses in a neighborhood. The page included subway stations, schools, museums, specific buildings, apartment buildings, churches, synagogues, gyms, restaurants, hotels, and landmarks. Google My Business then recognized a combination of keywords and geography. This simple strategy produced many near searches. Google understood this business by what they did and where. As a result, their exposure outperformed its competitors.

Types of Keywords – Each strategy we implement includes general services, niche services, Keywords that explain benefits, descriptive words, and questions people ask.

Step 2. Website Optimization – Best results start with keywords and geographic terms your potential customers search for online.

Semantics – Each web page should be about a specific topic. The content (and keywords) need to be relevant to each subject. Irrelevant words will dilute your content limiting your potential to rank on Google.

Title and Meta Description – The content on each web page needs to follow your title and meta description. Title and Meta are the first signals to Google about the content of your page.

Mobile-First Design – mobile use has become paramount. Everyone is on mobile. Your site needs an easy-to-click phone number and an easy-to-fill-out contact form with name, phone, and email.

Image Gallery – You can optimize your website and GMB with photos of your building and geographic data. Take advantage of it. Take pictures of interior and exterior space with your mobile phone. Be sure your cell phone’s geographic settings are on. Google will read the latitude and longitude data of each photo, which will, in turn, expand your Google exposure.

Schema Code – Schema Code will help your website rank better by providing signals to help Google better understand your website. Schema Code will help align your website and Google My Business Rankings.

Step 3. Blogs – Blog posts have huge potential, especially when you optimize the posts with keywords. For example, an interesting blog topic for a Co-working Business might be Film Production Space for Rent near Brooklyn Bridge. Because many movie producers film near the Brooklyn Bridge, this topic makes for a high intent keyword search.

There are countless angles to use for your blog. Rather than relying solely on keyword tools, listen to your prospects and customers. Then write a blog post or case study.

Google My Business and Maps Optimization – 100K GMB Breakthrough

We call it GMB for short.

Few business owners and marketing agencies know the value of GMB and Maps. GMB and your website work together. When we implement our 100k GMB Breakthrough, we see results as if your GMB and Website speak to each other and help each other.

One of the best marketing channels and most cost-effective for Hyperlocal SEO Marketing & GMB Optimization is content marketing.

Our writing team is continuously writing articles that get promoted on big media sites such as

  1. Google News
  2. Yahoo Finance
  3. Morning Star
  4. ABC
  5. NBC
  6. Fox

Here’s an example of an article that appeared on ABC 7 for Cogent Realty Advisors. Google trusts content from large Brand Name News Sources.

The significant result for Cogent, a boutique office leasing agency is:

  • Office Space for Rent World Trade Center – #1 Google Ranking
  • Office Space for Rent Empire State Building – #1 Google Ranking

Cogent Realty 100K GMB Breakthrough Results

Hyperlocal SEO Marketing and Google My Business – Content Marketing Services

Hyperlocal SEO & Google My Business Content Marketing Services

The formula that produced 100,000 monthly Google My Business views in 30 days and over 300,000 views in a recent 90-day period in content marketing using 5 Channels

  1. Media – 400 or more monthly media sources pick up our articles including big names such as Yahoo Finance, Reuters, Morningstar, ABC, NBC, Fox, USA Today
  2. Blogs – we write and submit posts to popular blogs that link back to your website.
  3. Video – we convert articles to a YouTube and Vimeo Video with backlinks
  4. Podcast – we next convert articles to a podcast and feature them on sites such as Podbean so they link back to your website and GMB
  5. SlideShare – finally we create a slideshow with images and feature them on Slideshare.com with another link back to your website.

We are a boutique digital marketing agency specializing in local strategies. Our clients are in NYC, Boston, Philadelphia, Chicago, and many other cities nationwide.

Contact Us

If you have an interest in learning more about our proven, profitable strategiesfor hyperlocal SEO marketing and GMB optimization, fill out the contact form, or call 203-762-1366.

SEO & Google my Business For Barn Builders and Manufacturers Guide

Google My Business SEO for Barn Builders & Manufacturers

Google My Business SEO for Barn Builders & ManufacturersIf you are a manufacturer or builder of barns, you have a unique opportunity to capture new customers with the right strategy on Google. The Search Engine Strategy (SEO) for barns has many specific keyword phrases that consumers search.

If you build your online strategy based on what your customer’s search, you will surely profit. Your competitors don’t know this profitable method.

For some consumers, searching for barns requires a search by county and state rather than by their town.

Put yourself in your customer’s shoes. If you were searching for a contractor to build a kitchen or bath, you instinctively would search by town. But, most buyers of barns know the chances of a barn manufacturer or builder in their town are slim.

In this case, searches by county or state will produce more buyers than a town search.

The keyword “barn” is likely too general to get a buyer calling you. Buyers want something specific.

Think about the questions your customers ask you when they start the buying process. Then explain this on your website. It’s simple. Give your customers what they want, and you’ll make more sales.

GMB SEO pole barn buildersKeywords Are Currency

Below I listed a variety of keywords that customers search online. Use these throughout your website, your Google My Business account, Facebook, Twitter, LinkedIn, and YouTube Videos.

Not only are these the keywords your potential new customers search, but they are trigger words that will convert shoppers to buyers on social media.

Here’s a Breakdown of Keywords Related to Barns

Services – sheds, portable buildings, pole barns, Garden Sheds, Utility Sheds, Garage, Country Barn, Storage barn, Carriage Houses,

Types of Barns – pole barn, Dutch barn, Horse (equine) Barn, Rustic, Round Log, half Timbered, Sheep, Homestead, Iron Horse, Gambrel, Round, Raised Monitor, Forebay, English, Crib, Prairie Barn, Storage, post & beam, red barns, metal barns, Amish, wood, metal, pre-built, prefab

Barn Roof – styles, metal, angles, bracing, colors, designs, dormer, edge, features, for garage, gambrel, cedar shingle, hip, installers, ideas, joists, lights, Amish

Barn Door – brackets, hinges, handles, hardware, latch, tracks, designs, exterior, for bathroom, for closet, for the pantry, pictures/photos/images, pet gate, pocket door, rollers, styles, sizes. sliding, stopper, double

Barn Windows – custom, shed windows, PVC, large, double-hung, sash, tilt-in barn sash, shutters, white, black, natural, old, décor, sliding, barn door windows, hopper, mini, big, repurposed,

Descriptive Words – pricing, cost, for sale, warranty, dealers, contractors, builders, carpenters, architects, designers, New England Style, photo galleries, images, styles, buildings

Barns With – living quarters, with lofts, lean-to, cupolas, metal roofs, porches, windows, silos, overhangs, sliding doors, haylofts, stone foundations

Other Searches – barn kits, plans, roof types, door types, designs, pole barns vs steel building, for pool house

100K GMB BreakthroughGeography – Town, County, State

About Us – The 100K GMB Breakthrough, 100,000 Google My Business Views in 30 Days

NicheQuest specializes in Online Niche Opportunities for Business Owners.

One of our most exciting achievements during our past 10 years was getting to break through 100,000 views in a 30-day period for a Google My Business account for a luxury design/build company in NYC.

This result demonstrates the potential of Google exposure for your business.

If you have an interest in investing in your business growth through Google, contact us. Fill out the form or call us at 203-762-1366.

GMB SEO Nichequest

Google My Business, Maps, SEO and Media Marketing for Auto Repair Shops

Google My Business, Maps, SEO and Media Marketing for Auto Repair Shops

According to a survey completed by the Search Engine Journal, the top source of new clients online comes from organic search. Organic search is the process of searching on Google and Bing.

According to the SEJ survey, paid search, which is typically Google AdWords, is a distant second with 19%, followed by Social Media at 18% and email at 14%.

Google My Business, Maps, SEO and Media Marketing for Auto Repair Shops

How to Get Google Results for Your Auto Repair Shop

After many years we developed a unique system that generated over 100,000 views for a client for their Google My Business and Maps pages. Targeted buyers called them ultimately resulting in considerable profits for the client!

We’ve implemented this formula for hundreds of businesses.

We call the formula the 100K GMB Breakthrough (GMB = Google My Business)

The 100K GMB Breakthrough for auto repair businesses is to break down your strategy by car and brand.

For example, a typical consumer may search “car repair shops for BMW in Stamford.”

Other searches to use in Google include keyword plus the town:

    • BMW auto repair shops
    • certified BMW repair shops
    • authorized BMW service center
    • BMW auto mechanics in …
    • BMW service center
    • foreign car repair shop
    • BMW electrical system repair shop
    • BMW fuel injection system repair

Other keywords include specific repairs including brakes, mufflers, tune-ups, garage, suspension, power steering leaks, coolant leaks, electric window repair, heater core problems, oil leak, alloy wheel repair, dead battery, headlight replacement, turn signal repair, heating system repair.

Each one of these keywords contains potential searchability that may result in bringing in new customers to a business.

Auto repair shop SEO

Google My Business and Media Exposure

Our 100K GMB formula will get you the exposure you need for the keywords to start getting new customers. Our media strategy includes monthly custom written articles submitted to our network of media sites.

These include Yahoo Finance, Reuters, Morningstar, USA Today, ABC, NBC, Fox and many more.

Monthly articles target the brand names of your repair shop services along with all the most common problems they have.

If your shop services BMW, Mercedes, Porsche, Jaguar, Range Rover, Lexus, Audi, VW and so on, we would create a new article for each type of car.

When you take into consideration the value of a new customer, the profit potential coming from extensive Google exposure provides the highest Return on Investment of any type of marketing.

GMB traffic results

 

Using Your Media Articles to Increase Your Online Reputation

When we submit your content to Yahoo, Reuters, USA Today, ABC and others, we also suggest linking to the article using social media posts on your Facebook, Twitter, LinkedIn or Instagram page.

People take notice when you’re featured in the news.

 

Yahoo Finance & Reuters article marketing

Contact NicheQuest

If you’re interested in our Google Optimization, 100K GMB and Media service, contact us via the contact form or call us for a demo.

Our Optimization campaigns typically run in the range of $695 – $995 per month. For businesses in highly competitive markets, we can scale our campaigns for enhanced results to any level you desire.

 

Google My Business SEO for Commercial Office Leasing Brokers

Google My Business SEO for Office Leasing Brokers

If you placed an office space for rent/lease sign in front of every building in your market, you would be considered the authoritative expert. Not only would you generate leads from tenants, but owners would also want you to handle the marketing of their space too.

And they’d be calling you rather than you trying to cold call them. How nice would that be?

That is not a fantasy. It can be a reality on Digital Main Street.

Today, Google is the new main street where everyone searches for what they want.

When tenants are in the market, or a building owner wants market information, they search on Google.

Imagine you dominate Google searches for everything tenants and owners search online in your market.

How about Google searches for lease rates for every building in your market?

Google My Business SEO for Commercial Office Leasing Brokers

Google My Business SEO Success:  Cogent Realty Advisors

Cogent Realty Advisors of NYC (owned by Mitch Waldman) a boutique commercial office leasing brokerage has done just that.

Every week Mitch writes an in-depth blog post about office buildings in NYC. Every quarter he writes a market update. Tenants and landlords call him.

Then Mitch invests in what I call the 100K GMB Breakthrough. This is a media marketing and promotion formula we created to generate over 100,000 views for Google My Business and Maps.

Here’s a sample Google search result Mitch obtained for Office Space for Rent World Trade Center:

GMB SEO results Nichequest

Imagine replicating this strategy for hundreds of buildings in your market.

All you need is:

  1. Website and Blog
  2. Google My Business
  3. 100K GMB Breakthrough

There is effort needed. But you already have the skills. You write market reports, proposals, emails. You’re already a content marketer. Why not apply what you already do every day online?

Or you can keep cold calling.

Your competitors aren’t doing this. Yet.

How To Dominate Your Office Leasing Market With Google My Business and 100K GMB Breakthrough


Step 1. Keyword research

We use a combination of keyword tools and resources to find what customers search for. The 100K GMB Breakthrough came from thousands of keyword searches and combinations of keywords.

Look at keywords as your sales force. Every keyword has the potential to generate a deal. Considering that commissions for office leasing can be $5,000 to $100,000 or more, keywords should be taken seriously.

You need to know what those keywords are and how to use them. There are unlimited hooks and angles you can capitalize on to massively increase your income using keywords.

You should also know how people search on Google. As I mentioned, they search for specific buildings. But then also search with words such as price, cost, and rates.

They also ask Google questions.

For example:

  • How much space do I need?
  • How much office space per person/employee?

People also ask Google for Office Space Near …

Hospitals, Schools/Universities, Transportation, Courts (i.e. office space for lawyers near City Hall)

  • Office space for lease near Metro-North in Stamford
  • Office Space for rent near Mt Sinai Hospital
  • Office Space for Rent Near New York University

*Note – Near searches are extremely profitable. Google My Business and Maps is your tool to capture near searches.

People Search for Office Space “with” …

  • Office space for lease with parking
  • Office space for rent with storage/warehouse
  • Office space for rent with conference room/kitchen/meeting rooms/gym/

People Search Comparisons

  • How Much Does Office Space Cost at World Trade Center Versus Empire State Building

Here’s a breakdown of keyword categories. Use these keywords in everything you post online.

You may think no one searches these keywords. Yeah, they do. If they speak it, they search for it.

Services – Office Space for rent/lease

Benefits – include benefits such as prime addresses, support staff available, onsite building maintenance, elevators, parking, internet.

Descriptive Words – office space, workplaces, interim, short term, temporary, turnkey, office sublets, corporate, professional space, officer provider, individual offices, commercial

Qualifier Words – quote, for lease, for rent, rental, with kitchen, with gym, with no windows, with parking, with storage, flexible rental terms, suites, with receptionist, with call answering, versus,

For – startups, entrepreneurs, small business, growing companies, tech companies, hedge funds, lawyers, insurance, medical, therapists, architects, writers, freelancers, fashion designers, doctors, film production companies

Price – how much, cost, rates, price, Price Per Square Foot, PSF

Geography – Landmarks, companies, transportation, subway stops, parks, buildings, neighborhoods, streets, near

Once you have built the keyword and geographic foundation, you can use these to create phrases on your web pages, blogs, Facebook, Linked In, YouTube, Google My Business and Maps and your website.

They become trigger words that you use to rank on Google, build your brand and use for social media pages.

Longtail keywords dominate search results

 

Step 2. Website Optimization for Commercial Office Leasing Brokers

Web Pages – The ideal strategy is to start with your keywords, write your webpages, then build your website.

Best results start with keywords and geographic terms your potential customers search for.

Semantics – Each web page should be about a specific topic. The content (and keywords) need to be relevant to each topic. Irrelevant words will dilute your content limiting your potential to rank on Google.

Title and Meta Description – Each of your web pages content needs to follow your title and meta description. Title and Meta are the first signals to Google about the content of your page.

Mobile-First Design – mobile use has become paramount. Everyone is on mobile. Your site needs an easy-to-click phone number and an easy-to-fill-out contact form with name, phone, and email. Since everyone uses mobile phones, follow up text messaging is important for converting prospects into sales. Prospects may not respond to email or phone calls, but they usually respond to text messages.

Get phone numbers whenever possible for follow up with text messages.

Office Building Pages – 99.99% of your competitors do not have pages about buildings in your market.

I like to follow templates. Templates minimize the effort to write pages about buildings.

Building pages are frequently picked up by Google My Business and maps as well. It’s worth the extra few minutes to get a link from Google Maps of a building and paste it into your building page or blog.

Always keep in mind, this is sales. You want every edge possible. Always keep in mind the value of your next lead.

Image Gallery – You can optimize your website with photos of the building and geographic data. Take advantage of it. Take photos of buildings with your mobile phone. Be sure your Geographic settings are turned on. Google will read the latitude and longitude data of each photo. This will increase your Google visibility.

Schema Code – Schema Code will help your website rank better by providing signals to help Google better understand your website. Schema Code will help align your website and Google My Business SEO Rankings.

Blogs – Blog posts have huge potential, especially when you optimize the posts with keywords. For example, an interesting blog topic is Film Production Space for Rent in NYC. This is a low competition, high conversion topic for Business Centers with the interior, windowless office space.

There are countless angles you can use your blog for. Just listen to what your clients and prospects say they want. Don’t rely on keyword tools. Best results come from listening to your prospects and customers. Then write a blog post about specific interests your prospects have.

Website optimization for commercial office leasing brokers

 

Step 3. Google My Business SEO Maps Optimization – 100K GMB Breakthrough

We call it GMB for short.

Few business owners and marketing agencies know the value of GMB and Maps. GMB and your website work together. When we implement our 100k GMB Breakthrough, we actually see results as if your GMB and Website speak to each other and help each other.

NAP Data – GMB optimization includes your business name, address, and phone. The NAP Data needs to exactly follow Google My Business. This includes spelling, commas, spaces, zip code, and phone number. Just match everything following how Google lists your NAP Data.

NAP Data On 100k GMB Breakthrough – we use NAP Data on everything. This includes all media, photos, blog posts, videos, Facebook, Linked In, Twitter.

Info – When you set up your GMB, use the keywords and geographic terms most relevant to your furnished office and Coworking Space.

Photos – Google knows people like photos. They also want accurate information. I suggest using photos with a mobile phone with geographic settings turned on. Google looks for latitude and longitude for your photos. This is an important part of your GMB optimization.

Interior Photos – Use photos of the interior of buildings. Take images of the lobby, building address signs, elevators, interior parking, offices, reception areas.

Exterior Photos – You can take exterior images of a building location (GEO Settings turned on) and upload it to your GMB.

Google My Business Website – Google gives you a free website with your Google My Business account. Take advantage of it. It will help you expand your footprint on Google.

Google My Business Posting – There is a feature for publishing short posts on your GMB page. Use the keywords, geographic terms and building address to expand your footprint and generate more sales. I have a tutorial about using this tool.

Reviews – Your GMB account includes Google reviews. Reviews show up on your GMB page. How to build reviews and your online reputation is a critical part of building your brand and generating sales.

GMB Maps Optimization

 

Step 4. The 100K GMB Breakthrough – Google My Business SEO with Media Promotion for Commercial Office Leasing Brokers

The image below shows how the 100K GMB Breakthrough creates an unfair advantage for our clients.

100K GMB Breakthrough

The high-octane fuel that drives the search results on Google and the 100K GMB Breakthrough is monthly media promotion campaigns on Brand name news sites using all the resources above.

Google measures the reputation of your business by the quality and quantity of sites that link to you.

Media Sites – we create monthly keyword-rich articles relevant to your business. They appear on 300-500 news sites including Google News, USA Today and many highly respected news channels

Blogs – Articles are submitted to high traffic authority blog sites that link back to your GMB and website.

YouTube and Vimeo Videos – Articles are converted to info videos that link back to your GMB and news articles embellishing your reputation.

Facebook, LinkedIn, and Twitter – media articles can be posted to your social sites about your company In the News, leasing guides and market reports.

Monthly promotion is what produces the explosive growth and led to the 100K GMB Breakthrough.


About Niche Quest

Niche Question was formed in 2006 as a niche marketing agency. The digital agency specializes in Google My Business SEO growth strategies by capitalizing on profitable angles where customers search and competitors overlook.

15% of all Google searches have never been searched before. Many searches have low competition and high consumer intent. That’s where Niche Quest travels with our clients.