If you are an employment lawyer looking for a SEO and Social Media Strategy, this is for you.
Before you build a website or write 1 page of content, it’s worth spending some time upfront building a strong foundation for your marketing if you want your phone to ring.
Demand Driven Marketing Should be S.M.A.R.T.
- Specific – Be specific about your target market and plan
- Measurable – Your plan should have measures in place to monitor results and efforts
- Achievable – Is your plan too big covering too many topics
- Realistic – Are you being realistic about your goals
- Time – Set Specific Time Goals
Employment Lawyers SEO: Who Is Your Target Client and How Will You Reach Them?
Demand driven marketing is the process of getting in front of your target client for what they want.
Everybody searches online. They search via keywords and phrases that relate to what’s important to them. They search on Google for ads, topics, maps, videos, press releases and news.
Demonstrated in the video above, there are three free tools that you can use in minutes.
As part of your S.M.A.R.T Plan, ask yourself:
- Who is my target client?
- What is my target customer worth?
- What do they need?
- Where is your customer geographically?
NicheQuest is based in Fairfield County, Connecticut. We specialize in Search Engine Optimization for small to mid-sized businesses.
The NicheQuest process includes keyword research, content development, web development, inbound link marketing, Google Maps optimization and Press Release Marketing.
The goal is to start with an achievable and realistic plan to produce leads from targeted customers. Ideal customers will expand based on profitable results over the long term.
Step 1. Keyword Research and Online Competition Analysis and website analysis
Step 2. On page Optimization
Step 3. Inbound Links from Authority Websites
Contact us at (203) 762-1366. We are located in Wilton CT, minutes from Westport, Norwalk, Stamford and Greenwich, 1 hour from NYC.
Want a steady flow of new customers for your photography business?
Let’s start at the beginning. Before your web site, your SEO Strategy, Facebook campaigns, Pinterest, Instagram or YouYube videos, you know what your customers want, what they search for and how to meet their demand.
The purpose of this post is to show you how to build a foundation with your website and social media strategy and attract new customers.
SEO for Photographers: 5 Questions for Planning Your Strategy
Start by answering the five questions below. I suggest you write down your answers.
- How much is your target customer worth?
- How many customers do you want?
- How many can you handle?
- Where are your customers?
- What Does Your Customer Want?
Your customers have specific needs unique to them. When they are at their keyboard, they don’t generally search for Photographers Greenwich CT. They search deeper. For example they may search the following
- Wedding Photographers in Westport Connecticut
- Photographers for Corporate Events in Stamford CT
- Photographers for Family Portraits in Fairfield County
- Photographers for Graduation Pictures in Darien CT
These are a few ideas I found in just a few seconds by searching online for keywords. This is how people search for what they want. This is the beginning of Demand Driven Marketing and SEO for Photographers.Read More
I’m creating a few Facebook ads and wanted to share some best practices for those trying to figure out how to choose high converting photos for Facebook Ads.
Here are a few tips
- Choose Photos with Eyes That look directly at your customer. These are proven to be the best for grabbing attention.
- Women Convert Better Than Men – Even when women search, they will click on a womens’ image more frequently than men.
- Keep Them Super Simple. I use the word simple to emphasize a point. You have very little space to work with. Less is more with small photos.
- Facebook recommends sizes of 1,200 x 627 minimum pixels.
- Choose 6 Photos – Facebook allows for 6 photos. Take advantage of this to determine which one converts better.
- Logos – For local branding or big brands a simple logo may not get huge amount of clicks but valuable for promoting the brand.
Here are a few photos I am going to try for my next Facebook ad. Let me know which one below you would click.
The Ad will say – Love Local Branding – LIKE US!
I’ll report back with the results.
As I write this blog, I am still trying to solve a business problem I just encountered. Maybe you are going through the same thing whether a business issue or a personal one.
My issue – I have been trying everything to get small business owners to learn about my internet marketing course. I spent a fair amount advertising online with great success. Apparently my sales message was well liked enough that over 500 people opted in with their email for my ebook and visited my sales page to watch my video.
Problem is that my site crashed and all 35 of my videos were lost. Imagine how exciting it was to see all this traffic, then how devastating it was to lose it all at the same moment.
After going through an emotional roller coaster, I settled down enough to ask why.
I asked my web developer why after blaming him, then I asked my hosting company and blamed them.
I kept asking questions.
After about 5 questions, I learned why.
Then my wife told me a story of the 5 why’s.
Lets say you go into your garage and find that your car’s tire is flat..
You ask why did this happen? Then you realize there are nails on the floor.
If you just clean up the nails and fix the tire, it could happen again unless you ask…
Why are there nails on the floor?
So you look up on the shelf and you see a box of nails has fallen over. There is the problem.
But now you have to ask. Why did the box fall over?
You look closer and find the wall is bowed out. There, the problem is solved right?
Not yet. You have to ask, why is the wall bowed out?
You look deeper and find the wall is soaking wet. Why? It appears the wall bowed due to a wet wall that bowed out for some reason.
Then you ask why?
It turns out you have a huge leak in your roof. When it rains, excess water comes down the wall pushing the weak area out. It knocks over a box of nails that dropped on the floor.
If you keep asking why, you’ll solve your problem.
Now that I know this story of the 5 why’s, next time i run into a problem like my website blowing up, rather than blaming everyone, I’ll keep asking why. Hopefully it just takes 5 why’s to find out. Usually it does.
To change m frame of mind, I found this video. Next time you have a problem, keep asking why until you get to the heart of the problem. Then watch this video to overcome. Have a great day and let me know if this helps you.
If you’re completely new to the world of building websites and using SEO methods for traffic, the whole process can be quite overwhelming. Actually, it can be downright intimidating, especially for total newbies to the online world.
You might not even know what the acronym SEO stands for. And Google analytics, well, it sounds like something your old boss might use when you’re called in for an employee evaluation. Don’t even get me started on what it means to rank and drive traffic. Sounds like quite a lot of hard work!
Certainly, there is work involved. When you’re first figuring out how to bring customers to the beautiful new website or blog you just published, it does take considerable time and effort to learn the basics. But it’s really no different than when you first learned how to use a computer.
Remember that first brand new Apple or PC? You flipped the switch and instantly began exploring all the endless possibilities that your software would allow. Over time, you learned right where to point and click, and before long you were able to quickly navigate your computer and the internet to boot.
Take the First Step for SEO Success
And in the same way, that’s how it is with local search engine optimization and traffic building. You kind of have to dive in and start. Not wait until you thoroughly learn every single detail. Part of the beauty of working online is you may learn as you go. There’s no hard and fast rule of how to get where you want to be. In many ways, you simply have to take that first step.
Now that’s not to say that there isn’t a process to follow. There are fundamental rules for creating sites and then having them rank with the search engines. And that’s what I want to talk about with you today.
What is SEO?
SEO or search engine optimization helps you modify your website content so that potential customers find you among the hundreds, and possibly thousands of other businesses, in your local area. As you are writing content for your website or blog, there are specific techniques you can use to put you far ahead of your competition. You know, those guys that just throw up a website with a brief list of their services along with an address and phone number. Those are the types of businesses that sort of build it and think that hundreds of customers are just going to pour in. You can see more about this Field of Dreams website building point of view in our previous blog about the subject.
For now, let’s look at fundamentals of local SEO so that you can begin putting these techniques to good use on your site.
5 Beginning SEO Methods for Your Blog Posts
If you are just now developing content or already have it published to your site, there are a few tweaks you can complete to ensure that your pages are fully optimized for your target keywords.
1) Blog post URL should use your keyword and be relevant to content of blog.
For example, in this post we’re using the keyword “SEO methods.” As you can see in the example below the permalink or URL address includes the full title of our post (highlighted in yellow).
2) For main keyword, use H1 tag appropriately in the body content. The following pic comes from this post, and I’ve highlighted the keyword:
4) Avoid using duplicate content.
5) On all images, add keyword in the alt description. See example:
There are plenty of other advanced SEO tactics to use to rank your site especially for high competition keywords. But as beginners, if you stick with these 5 steps, you’ll ensure that each page of your site is fully optimized for Google and the other search engines.
Any questions? Leave us a comment below.Read More
Optimizing videos in local markets is one of the most powerful ways to build your brand. Amazingly, many small businesses in local markets are still paying for classified ads in newspapers. Take a look at the image below of how Virgo Business Centers in New York City ranks with Google Places and a video. The search term is Virtual Offices Empire State Building. This is one of the biggest and most wide open opportunities for local marketing ever in history. It’s super easy and fast.
If it works in NYC in one of the most competitive local markets, imagine the results in smaller markets. I am working on a new course that shows how to make these videos and get them ranked on Google and where else they can be used, all with just a few clicks. If you are interested in the course, grab a free copy of the NicheQuest Formula ebook and get on our mailing list. We’ll send you a note when it’s ready.
In the meantime, take a look below at Virgo’s results and the info graphic with video statistics.