Digital Ads for Apartment Building Owners

Google ads for apartment building owners

If you want to increase the value of your apartment building, digital advertising is a great way to create a brand in local markets.

No one does it, though. It’s a vast open opportunity with incredible ROI potential.

I’ve been in the real estate business for many years. I have yet to see an apartment building owner build a brand that stands out in local markets (other than Avalon). If you surveyed 1,000 residents, few, if any, would be able to name an apartment building. That means no word of mouth.

If you own a building, you just wait for the tenants to come to you. You only own another building.

That will change with a low cost, local digital strategy. In just a few days, your building can go from obscure to viewed by thousands of residents.

digital advertising for apartment building owners

5 Digital Ads for Apartment Building Owners: Branding in a Local Market

Real estate is a local business. Always has been and always will be.

Here are 5 types of digital ads for apartment building owners make your property memorable:

  1. Google Ads – Also referred to as Google AdWords. These are demand-driven ads. These ads are the first thing seen when someone searches for an apartment on Google.
  2. Display Ads – These are graphic ads seen on news sites. The display ads can be targeted by geographic area and profile, so only residents see the ads. With everyone glued to news sites on mobile phones, this is the new Main Street.
  3. Facebook and Instagram Ads – Like it or not, everyone is on Facebook and Instagram. Ads can be shown to a target audience by profile and geographic area. Ads can reach a small neighborhood or citywide.
  4. Geo-Fencing – With display ads, you can target within 3 feet of a specific building or a defined geographic area. For example, in NYC, you can target an audience in a building or a specified radius.
  5. Retargeting Ads – Google Ads, Facebook/Instagram, and display ads can be retargeted. Retargeting ads are created by adding a pixel to a website. Once the pixel is triggered by a website visitor, the ads continue to be shown over 30-90 days. The continual marketing is what builds your brand increasing conversion.

Display Ads for Apartment building owners

Digital ads work great with consistency over time. When they stop, everyone forgets about the brand.

If you’ve ever done any cold calling as a real estate broker, you know it works. But as soon as you stop, so do the leads. Digital ads work the same way. The advantage is they never get tired, and they work 24/7 even on weekends.

Display advertising for apartment building

About NicheQuest

Ed Winslow is the founder of NicheQuest, a digital marketing agency specializing in promoting real estate, brokers, contracting companies, and related businesses.

Digital Ads for Emergency Dentists: Google Ads, Retargeting, Facebook Ads & Landing Pages

Digital ads for emergency dentists

When tooth pain occurs, the first thing someone who needs a dentist will do is search for a solution on Google using their mobile phone.

The next step is to click the most relevant Google ad. They may scroll down the page to look for pertinent other solutions via Google My Business and Google Maps, a video, and organic results.

When they search, they likely search on Google for the type of problem they have.

Digital ads for emergency dentists

Types of Tooth Pain Needing Urgent Dental Care by an Emergency Dentist

Google Ads can target specific keywords related to tooth pain as well as geographic area.

  • Chipped or Broken Tooth
  • Loose Teeth
  • Tooth Loss, Knocked Out Tooth
  • Cavity
  • Bleeding Gums
  • Oral infections, swollen and abscessed gums
  • Wisdom Teeth and swelling

Not every tooth pain requires immediate dental care. Pain can come and go. Pain killers can alleviate the pain temporarily. A Google search resulting in a click to a website landing page may not result in a new patient. Many people do a search, land on a page, then are distracted and leave. So, what is the solution?

Digital Ads for Emergency Dentists – a Profitable Strategy

Using digital ads to promote your emergency dental practice can range from simple to advanced. We always recommend starting small, then expand as your campaign collects consumer data.

digital ads for Emergency Dentists

What to Consider – 5 Key Components to a Digital Ad Campaign for Dentists

  1. Sales and Landing Pages – One of the essential parts of a successful Google Ad campaign begins with a sales page. The page needs to be mobile-friendly, including a clickable phone number, contact form, image of the dentist, services provided, Google Map, and Testimonials.
  2. Google Ads – Also referred to as Google AdWords, can be created targeting specific keywords related to tooth pain and geographic targeting. In cities like NYC, targeting can be a few blocks, a neighborhood or part of the city such as Greenwich Village, SoHo, Tribeca, or Upper East Side. AdWords can start with budgets as low as $300 – $500 per month.
  3. Display Ads – Display ads are graphic ads that you see on News sites. They can be created targeting geographic areas. Your display ads can even target specific properties such as a hospital with accuracy with 3 feet. This direct targeting of specific buildings is called Geo-Fencing.
  4. Retargeting Ads – Retargeting ads are created by adding a pixel to a web page. When someone lands on a page, they trigger the pixel. The result is ads that are shown to the web page visitor over and over. Retargeting results in high conversion. They create trust and brand recognition.
  5. Facebook and Instagram Ads – Facebook and Instagram Ads for emergency dentists are profitable when appropriately created. Instagram and Facebook also provide retargeting. You can run Google Ads, then create an Instagram and Facebook Retargeting Campaign. With this method, you can send a high intent Google search to a sales page, then retarget the visitor on Facebook.

About NicheQuest For Dental Practices

NicheQuest is a digital advertising agency with a full team creating custom graphics, videos, websites, landing pages, Google, and Facebook Ads. You can start with a free strategy analysis and website health report.

With hundreds of successful campaigns, we know what works and what doesn’t. Every dental practice is different, so every digital campaign needs a custom marketing solution.

For more information, contact us at 203-762-1366.

 

How to Use Digital Ads for Liquidation Sales

Google ads for business closing & equipment sales

The six best ways to sell your excess inventory through a liquidation sale is with maximum exposure to a target audience as follows.

Digital Ads for Store Closings, Going out of Business Sales & Business Equipment Liquidation

Google ads for business closing & equipment sales

The following digital ad channels are useful for store closings, going out of business sales, business equipment sales, and equipment sales.

  1. Google Ads – If you are a local business, Google Ads, also referred to as AdWords, can reach thousands of consumers for not a lot of money. Ads can be created in 1 day and live within 48 hours. You can start with a small budget of $300 to 500.
  2. Display Ads – Display Ads are the graphic ads you’ve seen on news and media sites. Like a Google Ad, they can be clicked, leading to an eCommerce or sales page.
  3. Retargeting Ads – Google, Display, and Facebook Ads all have a retargeting ad feature. Retargeting ads reappear to interested consumers after they land on a sales page. Consumers trigger a pixel on a website enabling the ad to be regularly featured to that consumer.
  4. Facebook Ads – Facebook ads are incredibly useful for getting in front of your ideal audience with specific targeting using interests, geographic areas, and other demographics.
  5. Text Message Marketing – if you have a phone list of past clients, you can use text messaging to reach buyers. We’ve run text message promotions with incredible results. You can even include a link in the message to a sales page with a retargeting pixel. Then your retargeting ads will continue to be featured to your past audience. This method is a very effective way to create an automated marketing strategy.
  6. eBay and Craigslist – Your inventory can be featured on eBay. Another active channel for selling your products. eBay can be used to sell individual products and set up a store for multi-product sales. Craigslist is an effective channel for advertising your products online. Craigslist is useful for selling to a local audience.

The six ways to advertise your products for liquidation can be implemented for single or multiple products.

Any of the six mentioned can be useful, or they can be implemented together for maximum exposure. The strategy depends on several factors such as the value of inventory, your target audience, and their location and types of products. Methods can be local, regional, or even national.

Google ads for inventory

Types of Businesses Who Can Benefit from Digital Ads for a Liquidation Sale

Here are 10 sample businesses that benefit from using digital advertising to liquidate inventory:

  1. Construction Equipment
  2. Jewelry
  3. Clothing
  4. Housewares, Furniture, and clothing
  5. Office Equipment, Electronics, and Computer
  6. Sporting Goods
  7. Cars, Trucks and Motorcycles and Boat
  8. Restaurant Supplies
  9. Real Estate – Commercial and Residential Property
  10. Medical Supplies and Equipment

 How to Use Digital Ads For Liquidation Sales

About NicheQuest

NicheQuest is a digital marketing agency with 20 years of experience selling and marketing products online. If you are looking for a liquidation sale strategy to recover needed capital fast, contact us to discuss a plan.

We can create websites and sales pages as well as implement promotional ad campaigns of any size.

Our team is large enough to handle any size campaign on Google and Facebook. We have a full graphic team that can respond quickly to urgent needs. Our advertising team will provide you with strategies, ad creation, monitoring, and metrics for your campaign. Call us for a free consultation today (203) 762-1366

Leads for Slabjacking Contractors: Google Ads, PPC & SEO

Google ads for slabjacking contractors

The most affordable, quickest and profitable way to start generating leads for your Slabjacking business is with Google Ads.

Google Ads start at $399.00 per month. They can be created quickly and published live on Google within 48 hours.

If your average profit on a single project is $1,000, that’s a $600 profit from just one new customer. Add in referrals, and that profit grows. If you get five new clients, the profit can jump to $5,000.

I have seen many projects come in from Google searches that are $50,000 to  $100,000 and more.

Search engine optimization also referred to as SEO is another excellent way to generate leads. SEO is a long term process. Results will not come as quickly as with Google Ads.

Leads for slabjack contractors

Keywords For Slabjacking Keyword Ads

When a consumer searches online, they will search by keyword and geographic area. A typical consumer will search by town, city, county, or even state.

Here are a few keywords that generate leads for slab jacking contractors from Google ads.

  • Concrete Lifting
  • Raising Concrete
  • Concrete Repair
  • Slabjacking
  • Mudjacking
  • Concrete Leveling
  • Pool Deck Repair
  • Sidewalk Leveling
  • Polyurethane Concrete Lifting
  • For Warehouses, Industrial Buildings, Airplane hangars

Google Ads for Slabjack Contractors

6 Sales Page Factors That Increase Leads for Slabjacking Contractors and Sales

When a consumer searches on mobile, tablet, or desktop, they will see Adwords, also called Google ads at the top of the page. That’s the first thing a consumer sees when they search.

When they see an ad, they click the link and are taken to a page. The best conversion results we have found from running hundreds of campaigns are ads linked to a sales page.

We have found the best conversions come from a single sales page. The more pages you provide for the consumer, the more distracting and fewer conversions to a lead and a sale.

  1. Clear Message – create a clear message the consumer sees when they land on your sales page. Tell them what you do and where.
  2. Click to Call – Have your phone number easy to click on the mobile phone.
  3. Contact Form – Include a contact form that is easy to fill out. Include a field for name, phone, email, and requirement.
  4. Before and After Photos – photos tell your story.
  5. Testimonials – Reviews and testimonials create trust and credibility.
  6. Google Map – Include a Google Map showing where you provide service.

About NicheQuest

NicheQuest is a website developer and marketing agency. For many years we have generated thousands of leads for epoxy contractors, polished concrete experts, slabjack pros, and floor coatings professionals throughout the country. Call us for a free consultation (203) 762-1366.

 

Google Ads for Emergency Plumbers

Google ads for plumbers

Google ads for plumbersGoogle Ads for Emergency Plumbers is the quickest and most profitable way to get new customers.

Ads can be created in 1 day, submitted to Google for approval, then they go live. The process can be completed in 48 hours.

When a home or business owner has a plumbing emergency, the first thing they do is search for a solution online.

Google Adwords is the highest positioned search results on Google. That’s who potential customers are going to call.

You can set up Adwords to target by plumbing emergency by neighborhood, town, or city.

Your Sales Page – A Key factor to Get Those Leads Using Google Ads for Emergency Plumbers

Google Adwords convert clicks to customers at the highest rate for the cheapest cost per click with a highly relevant sales page. Sending Adwords clicks to a home page on a website frequently does not produce many leads.

Here Are The 6 Keys to a Profit Producing Sales Page

  1. Clear message – the top area of your sales (Landing page) needs a clear message about what you do and where.
  2. Phone Number – Your phone number needs to click to call via mobile phone. When an emergency arises, the mobile phone is the quickest path to a solution. The phone number should be easy to access as your page visitor scrolls down the page.
  3. Contact Form – Contact Forms should be at the top of a page. Include fields for name, phone, email, and message.
  4. Clear Photos – I have found clear photos of the kind of work you do take on a mobile phone work the best. Avoid using stock photos. Make it real.
  5. Testimonials – Add proof that you are a real, reputable plumbing service.

A quick note about sales pages. Many of the sales pages we create have ten ways to make contact by phone, email, and a contact form. We use different buttons for different actions.

7 Common Plumbing Emergencies You Can Target

  1. Toilet Overflows – This can also be a clogged toilet, or it’s leaking.
  2. Broken Pipes – When pipes burst, it’s an emergency issue.
  3. Leaking Pipes – when pipes leak, they cause a lot of problems.
  4. Clogged Sinks – Unclogging drains is not a DIY project. They need a pro, fast.
  5. Clogged Showers – It’s hard to live with a clogged shower. Adwords will position you immediately.
  6. Basement Flooding – This could be a sump pump problem or the result of a burst pipe.
  7. No Hot Water – For most people, this is an emergency requirement.

Google ads for emergency plumbers

Cost Of Adwords for Advertising Plumbing Emergency Services

Our Google Adwords for Emergency Plumber program starts at $399.00 per month. You can increase as needed. We always suggest to start small, then grow as profits grow.

We provide you with a dashboard login where you can see the results of your campaign. You’ll also get access to a report that measures the online health of your website.

Call Ed for more information at 203-762-1366. We are based in Wilton, CT, and NYC. We serve plumbers nationwide.

Google Adwords for Electricians & Emergency Electrical Services

Google Adwords for Electricians & Emergency Electrical Services

Google ads for emergency electriciansThe quickest way to get in front of your potential customers is through advertising with Google AdWords for electricians & emergency electrical services.

Property owners – home and business – who have an urgent need or emergency will do a specific search on Google to find the answer and choose an electrician for their needs.

It takes just 48 hours to create Google ads and submit them to Google for approval. Once the ads are approved, they go live for your prospects to see whenever they search for help.

Ad campaigns usually start at $399.00 per month. You can expand your budget as needed. For large electrical businesses, you can run numerous AdWords campaigns targeting consumers looking for specific services in different areas.

You may also laser-target consumers by neighborhood, town, city, or multiple towns and cities.

The focused targeting allows you to easily target an audience in a 1 to 5 block area of urban centers such as New York City.  Based on market feedback, our system allows you to adjust and improve ads as needed.

One of the keys to Google Adword conversion (when someone clicks on your ad to visit your site) is to have a very relevant and easy-to-read landing page, sometimes referred to as a sales page.

Most people today are on mobile phones. Your sales page must also be mobile compatible.

Google ads for emergency electrical services

Sales Page Template for Emergency Electrician Adwords Campaigns

  1. Phone Number – Include a phone number that’s easy to see, preferably right on top of the page. Consumers don’t have time to look. If they can’t find it, they will leave your sales page.
  2. Contact Form – Contact form also needs to be immediately available toward the top of the page. The field should include name, phone number, email, requirement. Make it easy. Don’t ask for too much.
  3. Clear Message – Tell your customer in a clear message about what you do and where. Don’t expect them to figure it out.
  4. Photos – Add a few images that indicate what you do. If your message is clear and relevant to your ad, they will continue to scroll through your page.
  5. Testimonials – If you have testimonials, post them on your sales page. Testimonials are the “Cherry on Top” for a sales page.
  6. Personal Photos – Just like on Facebook, Instagram, and Linked In, consumers want to know who you are.

Cost of Google Adwords for Electricians

We have an affordable PPC program that you can start for $399.00 per month. You can increase the budget as needed based on profits.

If you need a sales page or website for an AdWords campaign, we can create one for you.

Local Areas We Serve

We are based in Wilton, Connecticut, and NYC, providing AdWords for electricians nationwide.

Google Adwords For Walk-In Clinics

Google adwords for walk-in clinics

Want to position your walk-in clinic services directly to your patients? Google Adwords provides the most effective way to advertise your medical services to your patients.

It only takes one day to create your ads, and they typically go live within two days. Once live, the ads will appear for specific searches in local areas.

Ad targets can be by neighborhood, town, or city. They can appear for specific ailments if your walk-in clinic provides specialized health care.

Critical Elements to a Google Adwords Ad

1. Phone Number – Your phone number needs to be visible on an ad and your landing page. Most patients will search via mobile phone. The landing page needs to have an easy click to call feature.
2. Local Targeting – Your ads can be hyper-local targeted. If you service a 5 to 10 block radius in a city, your ads can target that market specifically. If suburban markets, you can target an audience in a single town or part of two different towns. You can focus on where your market is specifically.
3. Adwords for Walk-In Clinic Pricing – Cost is very affordable. Pricing starts at $399 per month. Ads can be scaled based on the amount of visibility you desire. It’s always best to start small and expand.

Setting Up Adwords for Walkin Clinics – The Process

  • About Your Clinic – The first step is to tell us about your clinic.
  • Create The Google Ads – We do the keyword research for your ads based on what your patients search. Then we create customized ads.
  • Optimize The Ads – ads are op[timized for best results based on your budget and target audience.

Monitor Ads – We monitor and improve ads over time to maximize results.

Google AdWords for Walk-in Clinics

Local Areas We Serve

We are based in Wilton, Connecticut, 1 Hour From NYC. We work with clients nationwide. We can provide AdWords campaigns for one location or many.

Google Adwords for Restaurant Delivery Services

Google Adwords for Restaurant delivery services

Google Adwords for restaurant delivery servicesThe most profitable way to generate new customers for your restaurant delivery service is with Google Adwords.

In just a few days, you can create and deliver ads to your target audience when they search specifically for a service like yours.

When potential customers click your ad, they arrive at a web page, which is usually a sales page. To increase the conversion of your sales page visitor, there are a few key elements that increase conversion:

  1. Clear Message – The message on your sales page needs to be crystal clear. The first 2 key elements are what you offer and where. Consumers don’t have time to try and figure out whether what you offer is right for them or not. You need to give it to them.
  2. Phone Number– The majority of your customers will search for restaurant delivery services on mobile phones. The phone number on your page needs to be click-to-call. Most consumers click to call with their thumb. The number should be front and center, easy to click.
  3. Contact Form – For those customers with questions, an easily accessible contact form is a must.
  4. Quality Photos – High-quality photos make a huge difference. As your prospective customer scrolls down the page, include a few photos of your featured items.
  5. Menu – It’s a great idea to have your menu readily available. Ideally, include everything mentioned above plus your menu on one page.


How Much Do Google Adwords Campaigns Cost?
Ad campaigns start at $399.00 per month. They can increase as far as your budget will allow. The best strategy is to start small and increase your budget as you become profitable.


Local Areas We Serve – NYC and Nationwide
NicheQuest is located in NYC and Wilton Connecticut. We specialize in Google Adwords, Display Ads, Facebook and Retargeting. We also build sales/landing pages and websites for our customers

    

How To Choose High Converting Photos For Facebook Ads

How To Choose High Converting Photos For Facebook Ads

I’m creating a few Facebook ads and wanted to share some best practices for those trying to figure out how to choose high converting photos for Facebook Ads.

Here are a few tips

  1. Choose Photos with Eyes That look directly at your customer. These are proven to be the best for grabbing attention.
  2. Women Convert Better Than Men – Even when women search, they will click on a womens’ image more frequently than men.
  3. Keep Them Super Simple. I use the word simple to emphasize a point. You have very little space to work with. Less is more with small photos.
  4. Facebook recommends sizes of 1,200 x 627 minimum pixels.
  5. Choose 6 Photos – Facebook allows for 6 photos. Take advantage of this to determine which one converts better.
  6. Logos – For local branding or big brands a simple logo may not get huge amount of clicks but valuable for promoting the brand.

Here are a few photos I am going to try for my next Facebook ad. Let me know which one below you would click.

The Ad will say – Love Local Branding – LIKE US!

I’ll report back with the results.

 

How To Choose High Converting Photos For Facebook Ads
How To Choose High Converting Photos For Facebook Ads

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