Websites for Decorative Concrete Companies
Websites for decorative concrete companies that rank on Google with the right strategy produce insane leads. Most of my clients don’t believe me when I tell them what they are missing. It’s a nationwide phenomenon in the United States and likely on a global basis.
Not only are the leads life changing for many companies, the leads are very different then you may have experienced. They are quick. Many people search online and are ready to pull the trigger immediately.
Lets look at a few examples of Websites For Decorative Concrete Companies
Concrete Poetry – www.bostonconcretecountertops.com received a call from a search by This Old House television show. Concrete Poetry was filmed fabricating a countertop in a Boston area home. Show was aired nationally. Without the exposure online that call would never have come in.
Hudson Concrete – www.hudsonconcretepolishing.com Call came in on a Monday to install flooring for runway for New York Fashion week floor. Floor installed starting Wednesday, completed Saturday. Top fashion companies from around the globe sat watching the models on the decorative concrete floor totaling 5,000 SF.
Elements Concrete – www.marylandconcretedesign.com gets call from an online search for 3,500 garage floor in massive home. Leads to larger project and relationship with architects, designers and influential owner of retail shopping centers.
JW Construction – www.sussexcountyconcrete.com Stamped concrete company in Sussex County NJ. After spending over $10,000 on non producing websites, takes NicheQuest Formula course and now dominates his market online. In 25 years never saw the quantity and quality of leads that internet produces.
Smith and Company – www.portlandgaragefloor.com Portland Oregon – Small Painting Company gets feet wet with entry into the garage floor epoxy market. Starts off getting small garage floors 500-1.000 SF. 2 Years later getting a consistent flow of commercial inquiries ranging from $5,000 – $125,000 projects. Internet leads are producing tremendous word of mouth leads. One feeds off the other.
These results for websites for decorative concrete companies are not random. Each one of these companies and many more get high quality, business changing leads from internet searches every month. Not all calls are winners, but the overall result is life changing for those who want to work hard and succeed.
The key to success online is the right strategy. One or two well ranked keywords will not produce these kind of results. You need lots of search rankings. It starts with what do you do and where do you do it? A combination of well written web pages, blogs and inbound links from quality, relevant sources are what produces. Websites for decorative concrete companies start with a business plan. Then keyword research, content followed by the website.
Fancy websites for decorative concrete companies are not required. They need to be clear and concise, easy to navigate with good photos. Once the foundation is built, your internet marketing can expand with the core formula. Photo optimization, YouTube video optimization, Google and Facebook posts with links to relevant pages following the NicheQuest Formula simply works.
Step 1 is to get out a map. Then draw a circle around your office with a 20 mile radius. Each business has a different strategy depending on what they do. Some markets need a larger geographic reach, others very small. The idea is to dominate your market online. But be realistic about your capabilities. Don’t over reach. Start with a manageable plan, get results, then replicate and expand your exposure. The market will tell you what it wants.
Websites for Decorative Concrete Companies – Get The Free eBook
Looking for leads or websites for decorative concrete companies that produce insane results? Grab your Free copy of the formula at top of the page. See you on the other side.Read More
If you’re just joining us, we have been building an optimized website for Hudson Concrete of NYC. The site is going to be a business producing machine. We’re targeting lots of low competition, highly productive long tail keywords. I’m in a lull about the process until the site is built so I thought I’d get into some interesting tidbits I picked up recently. If you want to start at the beginning click here for Step 1. It takes about 15 minutes to catch up.
The Tipping Point by Malcolm Gladwell – A Review
The Tipping Point is a book about communication. Gladwell discusses Case Studies of some extraordinary communicators in various periods of history who have been able to start epidemics.
If you are looking for proof that spreading the word can yield profitable results then this book is a must read. The question is how to be a good word spreader? Some people are really good at it. Some are just naturally effective at socializing and being extremely credible. As we’ve seen in life and what Gladwell says in the book, is that effective communicators seem to be average people.
The Story Of Hush Puppies
Early in the book Gladwell talks about the once popular Hush Puppies shoe brand. By the mid 1990’s the brand almost faded into oblivion. Sales were down to 30,000 pair per year. Then something happened. Some hip communicators in Manhattans lower east side started wearing them and they caught on. An ad agency was looking for a pair for a fashion shoot and they started taking off. Soon Hush Puppies became an epidemic. Within two years they sold 2 million pairs.
The Hush Puppies owners didn’t do anything differently. There were no expensive advertising strategies. It started with a small group or even a single individual who was a communicator. The word spread.
What Is The Tipping Point?
Gladwell provides numerous Case Studies and interesting research about what makes something spread. What is it that causes an idea to become popular by the masses? That’s the tipping point. The point at which something takes off. Gladwell does an excellent job of communicating inspiring case studies.
The Law of The Few
Gladwell discusses an interesting story about Paul Revere and the famous quote “The British are Coming”. Revere got word that the British were mounting a raid to seize weapons from the colonists. He sent his buddy William Dawes on a southerly route west of Boston and Revere took the northern route. It turns out that Revere was an effective communicator and Dawes wasn’t. Those along the northern route were ready for the Brits and those along Dawes route weren’t.
What we learn is that there are a small amount of individuals who are effective communicators.
Gladwell goes on to explain there are three types of people with social skills. Communicators who are good at linking others together. Mavens who are information specialists and Salesman who have unique persuasion skills.
He also talks about what makes an idea stick.
How To Develop The Tipping Point For Your Niche
The Tipping Point was published in 2000, 5 years before Facebook, Twitter and the social media epidemic. Websites were around, but in most cases they were online brochures.
Today all the tools like websites, blogs and social media are readily available enabling small businesses to become members of The Law of The Few Club. Whether a local business or one that go can regional or national, we all have tools at our fingertips that enable us to be communicators, mavens and salesmen in our niche.
It takes work and commitment to learn how to effectively use the tools available (and a willingness to fail before mastering), but the results can be life changing. Even in the depths of an ugly recession that doesn’t want to quit, small companies who have embraced the new technologies are getting all the business and growing while their competitors are whining that there is no business.
No matter what business you’re in, you’re in the marketing business first. Those who see this will discover the tipping point for their business.
The Tipping Point is a more timely read today that when it was first published. Gladwell should consider a sequel.Read More
I know the selection of the right keywords produces sales. Well, not exactly. Choosing the right keywords, then building your website with the right content and layout, produces sales.
Keywords teach us a lot about our business. General terms teach us the size of our market. The more detailed keywords, called Long Tail Keywords, teach us what consumers want. Our goal is to give the customer the information they want.
So let’s take a look at the Google keyword tool and start doing some research. The process I’m going to be explaining over the next few weeks applies to every business.
Today I’m starting work on a site for Hudson Concrete of NYC. Hudson is a high end specialty contractor. They apply decorative concrete coatings on floors. They also do concrete polishing.
The most logical term to search is floor, decorative concrete floor, concrete floor or concrete polishing. That’s where we start. Customers start searching general terms. Then, like all of us, they start narrowing their search.
Here are a few terms that I found.
- Concrete Floor
- Restaurant Floor
- Store floor
- Retail floor
- Dog Kennel Floor
- Medical Floor
- Hospital Floor
- Showroom Floor
- Warehouse Floor
- Industrial Floor
- Garage Floor
- Parking Floor
- Auto floor
- Car Floor
- Truck floor
- Church Floor
- Office Floor
- Mall Floor
- Food floor
- Station Floor
- Marine & Marina Floor
- Non slip floor
- Commercial kitchen floor
- Stadium Floor
- Concrete Floor repair
- Epoxy Repair
- Polished floor
- Cleaning floor
- Waterproof floor
- Floor grinding
- concrete stained floor
- Gallery floor
- Lab Floor
And you thought a floor was just a floor. I’m going to use every one of these terms and a lot more to build this website. Why? Because we know that people search for specific floor types that relate to their use. Within each one of these 33 terms above, there are 50-100 related additional keyword phrases. There are 2,000 – 4,000 terms that relate to this niche. As I find them, I’ll be putting them in an excel spreadsheet and save them in a file.
I’ll choose the most relevant phrases from within the listed terms and start laying them out by category.
Getting Hundreds Of Top Google Positions
I’ll get into it in a later post but we can only use 2-3 keyword phrases per page along with the towns, cities and states we plan to target. If we abbreviate states like NY or NJ, we can fit in more than if we type out the full name like New York or New Jersey. More people search abbreviated states than type the full name. In this case, the terms we are optimizing have very little online competition.
Since we’re targeting 4 states – NY, NJ, Pa, Ct that means 133 possible Google positions. That is ultimately what we want, hundreds of Google positions (plus Yahoo, Bing and MSN). By implementing a blog and article marketing strategy, that number will grow exponentially. Google learns. When Google regards your online strategy as the best information in your target market, they reward you with top placement. The reason is that Google is an information provider. The better the quality of information they provide, the more people will search on Google.
Here’s What I’m Thinking About
- What people want to know.
- Pro’s and cons of each.
- How they are installed
- How long the process takes
- How to maintain each floor
- Color Options
Then I’m going to start defining where Hudson Concrete is going to focus. New York City, New Jersey, Connecticut, Boston, Phily. Considering the amount of keywords, I’ll be thinking about how much business and what kind of business the internet will produce.
Optimizing these terms in all the major Metro markets may be too large. In many cases 3-6 towns may be more than enough. It depends on the niche you’re after.
I also have to research how much online competition there is in each market. One thing for sure, people start with general searches, then they narrow their search to local areas. Narrow searches result in a conversion to sale over 65% of the time. That’s why local optimization is so profitable for small businesses. And as you will see, a directory listing will not convert to a sale unless you deliver what your customer wants.
Tomorrow we’ll go over the website categories and how I’ll start developing optimized web content. Let me know if you have any questions. 1-203-762-1366 or click Contact Us and send me a note.
Step 2 – Click HereRead More
The internet has changed the way people shop for everything. Even if your business has enjoyed word of mouth referrals, that is not enough anymore. Before hiring someone or making a purchase, customers search online first, even if someone has recommended your business. If the customer doesn’t find you or the information on your website doesn’t satisfy your visitor they will hire someone else.
85% of all customers search online before making a purchase. If you are not found, you don’t get the business.
10 Steps To Creating a Winning Online Strategy
- Keywords – The foundation of all marketing today are keywords and keyword phrases. Every niche business has well over 1,000 phrases people search for relevant to your business.
- Website Content– content on your site should be educational. Consumers are searching for information. Keywords tell us what your customer wants. Give your customer what they want, not what your think they want.
- Bullet Points – you customer will only last on your site for a fleeting moment if they don’t find what they want. Use bullet points about what you do and what is in your site. This will prompt the client to read more.
- Short Paragraphs – Follow bullet points with short paragraphs that describe your bullet points. Get to the point fast. You want your customer to become educated about your product or service quickly.
- Web Pages – Now you want to create educational web site pages expanding on your bullet points and descriptive paragraphs. Educate and provide information that your customer understands. You are the expert but your client isn’t. What is obvious to you may not be to them.
- Personalize Content – your website and blog are communication tools. Write your site content so customer feels like it was written for them. Clients care about themselves. They don’t care about you or how great you are.
- Do Not Sell – Your site is all about selling, but don’t make it look that way. Credibility and trust are created by providing honest, quality, educational information.
- Do Not Over Deliver – You can easily create a site that makes you look bigger and better than you are. Your site and service or product must be aligned. Don’t create false expectations.
- Get The Business You Want – Internet and social media tools will enable you to cultivate a niche and brand yourself like never before. Brand yourself in your local market and your word of mouth marketing becomes more powerful than ever before. The result is quality business from educated customers.
- Become Educated – Learn. I hear a lot of complaining about the lack of business in the recession. The fact is that customers are searching online. There is business in your market that you don’t know even exists. Don’t think you are not a computer person. Everyone can learn and excel with the right online plan. That’s where all the business is.