The core fundamentals of search engine ranking and ranking at the top of a Google search specifically (Bing and Yahoo make up about 20%) has not changed. It’s still all about picking the right keywords, quality onpage content and inbound links from other sites.
Keywords – In some cases, ranking for a high traffic keyword will produce huge traffic and sales. However, 90% of sales typically come from longtail keywords. If not familiar with a longtail keyword, it’s a query or a question. To be profitable, you need to rank for hundreds of search terms.
The question is, how do you rank for 100’s of search terms and unknown search queries?Read More
You need to buy the domain, but the combination of a simple website, a .NYC domain name and Google my Business will reward you with huge returns on your investment.
The reality is this. The world is going local and in the case of New York City, it’s going hyperlocal. For example, if you trip and fall and chip your tooth at 14th Street and Fifth Avenue, you’re not going to pull out your IPhone and search for dentists in NYC. You are going to search emergency dentists near Union Square or near 14th Street. That’s hyperlocal and the dentist who gets your call is the one who ranks. With a .NYC domain name, that emergency dentist has an edge over all others (example – www.joethedentist.nyc ).
The bottom line is that a .NYC domain name is valuable and the new Google my Business tools validate that fact.. For local businesses a .NYC means more customers if you have the right strategy for promoting your business.Read More
The video and images below show how to add keywords and content to your videos and Google Hangout vids on YouTube. If you are a beginner, these steps will help you get started.Read More
National Small Business Week is here again! This Small Business Administration (SBA) annual event celebrates small business owners and entrepreneurs along with the important contributions they make to the economy. Not to be left out of the celebration, search giant Google decided to use the week to celebrate and thank the “the dreamers, doers, shakers, and makers” in its own unique way.
There’s no doubt that small businesses play a vital role in the United States economy. According to the SBA, more than 50 percent of the entire American working population is involved in some way with small business activities. They either own a small business or work for one. In fact, two out of every three new jobs come from small businesses. To help boost small business success even further, Google announced the launch of the Google Small Business Community and a new Google Helpouts page for small business owners. These sites are expected to enhance networking opportunities and make useful information easy to access.
Small Business Week and Google Communities
The Google Small Business Community operates on the Google+ social network. It is a wonderful place to make new business connections and share business ideas. The Community is free to join and the number of members has steadily increased since its launch.
Check out the community events from May 12 to May 16 for special messages including one from President Barack Obama. The site also plans to feature useful tips from top businesspeople across a range of industries. Already, business owners are introducing themselves in the community using a variety of hash tags such as #SmallBusinessWeek, #SmallBusiness and #SmallBusinessOwners. You’ll definitely want to use one of these hash tags in order to improve the visibility of your business and engage other small business owners in the process.
Even after National Small Business Week, the community will continue to be the source of helpful information. According to the blog Google and Your Business, training ideas such as daily and weekly posts, series and training will come from what business owners decide they want to learn. Googlers and an advisory team will also be available to handle all your questions.
Helpouts Page for Small Businesses
The Helpouts Page provides an avenue for small business owners to access individual consultations with business experts. These consultations will take the form of video calls. There are expert advisors on a variety of business topics including web design, online marketing, WordPress, bookkeeping and branding.
While there are plenty of Helpouts offered without any charge, you will need to pay to have access to expert opinions in others. Identifying free Helpouts from paid ones is easy. Rates are clearly posted and differ based on the expert offering the consultation. Some sessions use per-minute rates while others charge flat rates. Additionally, Helpout rates may also depend on the level of individual expert’s skills, which you will find outlined in the session description. If you join the Google Small Business Community between May 12 and 16, you’ll also be eligible to get $20 off a Helpout of your choice.Read More
SEO definitely helps your website bring in more sales, but going local with Google Places can make all the difference in your internet marketing strategy.
By its very nature, search engine optimization brings in more traffic to your website. But the ultimate goal of SEO strategy is really to target your audience so that they visit your website and then take the action you want them to take once they arrive.
You may have the biggest audience in the world, but if they’re not interested in your products or services, than SEO isn’t going to help you one bit. The action you must take is to come up with concepts that are relevant to your potential buying audience, create keywords around those concepts and then place them within your website. Those small changes in focus will help you draw in the right kind of traffic that’s motivated to take the action you want.
Optimize Your Website for Local Search
You probably wonder what actionable steps will make the most difference when trying to achieve search results. A great start for every business interested in improving their website traffic is Google Places.
Why Google Places?
Google Places for Business offers something that few online sites provide – action tracking (such as how many people visited your listing), map clicks with directions and data about how many times your listing shows up in search results. Places gives businesses the option to add coupons, offers, images and videos to make listings come alive for potential customers. There’s also a “place” for customer ratings and client references as well. And, Google isn’t the only site offering a specialized listing for businesses. Yahoo! Local and Bing Local are also entering this arena by offering their own versions for business clients as well.
How to Use Listings on Google Places Effectively
Want to know if you’re included in Google Places? Simply search for your company name and include the name of your city. For example, if you are a pool & spa company in Hamburg, New Jersey, search for “pool & spa in Hamburg, NJ” to view the search results (see photo at right). When you hover over the results, the column on the right side of the search results in Google displays company information so that you’ll quickly know if your local data is optimized within that keyword selection. If you are not showing up for local keyword terms, then it’s time to focus on updating your Google Places listings to get the most out of your listing.
Also, categories place an important role in helping potential customers find your business. Choose the right categories for your company since you may only add a total of 5 to your Google Places listing. Also, review your competition to find out where they are ranking in search results and see how their category listings compare.
On your Google Places site, include as much information about your business as possible. Keeping potential customers up-to-date with your store hours, phone number, email, website address, videos and coupons not only builds trust, but it ensures that they always know where and how to reach you. Google Places allows up to five videos and 10 pictures.
Ask for Reviews
If you are lacking business reviews on Google Places for Business, ask your best customers to leave a brief description of their experience with your company. You may also want to have them stop by Yelp or Merchant Circle to leave reviews on those sites too. You could even create a special offer for extra discounts on return visits for customers that leave a review. Don’t be afraid to ask for customer testimonials. You want prospects to completely understand the product or service you offer, but you don’t want your page to be all about your sales offer. Let them know right up front what your customers think about your offerings.
Combine SEO Strategies for Better Results
Consider pay-per-click advertising as an additional source to combine with your search engine optimization strategies. Target your local region in your pay-per-click ad so that it matches your SEO goals for local traffic, and you’ll ultimately find that you bring in more traffic with this hyper local targeting using paid and organic internet strategies.
Here at Niche Quest, we talk alot about SEO, but more importantly, our blogs, courses and ebooks teach you to focus your website optimization on going local. The Niche Quest Formula method shows you how to optimize your website for local search because this is the one area where you can bring prospects to your website before they find your competitors first.
Learn more about how about internet marketing strategies that really work by using the Ultimate Beginners Guide to Internet Marketing. Watch our roadmap video below. After you review this step-by-step guide that includes a visual, an eBook and videos, you’ll have everything you need to get the internet marketing results you need to rank your business website.
Better local SEO ranking is not only critical for businesses with worldwide reach, but it is also effective for companies interested in reaching customers in their immediate area. Local SEO actually helps brick and mortar businesses compete against larger companies. How does it level the playing field for small business to compete against big brands? By leveraging technology to better serve potential prospects in their own communities.
5 Steps to Maximize Your Website & Gain Local Customers
When you take specific actions in small steps, you’ll find that achieving your business goals will be that much easier. Use the 5 steps below to maximize your website efforts and gain local customers for your business.
1) Take Advantage of Google Local SEO
This free service allows you to set up a local business listing with maps for directions as well as your company’s address to make it simple for potential customers to find you. You’ll also want to optimize your keywords in the business description section so that customers searching for your keywords find your company rather than your competitor’s. Take steps to ensure that your Google Place listing images match the same ones you have in your other listings. The same goes for your company’s contact information. The same information and images across all internet platforms helps with branding your business online. When possible, also include video testimonials from clients for an extra effective method of reaching your ideal prospect.
2) Set Up Google Plus for Social Media Sharing
With a Google Plus account, you’ll have a way to interact with your customers. They’ll also be able to write reviews about your products or services. Google+ provides you with the opportunity to leave comments and gain insight into what your clients need. Because Google Plus is a social media service, you may promote special offers and services to your customers. In return, your audience may share posts, which ultimately may lead to page posts going viral and gaining more exposure for your company.
3) Optimize your Website for Local Searches
Review your website to ensure that keywords and meta tags are specific to your local area as well as industry. For instance, if you are a mechanic in San Diego, use keywords such as “San Diego mechanic” or “San Diego auto repair.” These location-specific keywords help potential customers quickly narrow down the businesses in the local marketplace. Long tail keywords (descriptive keyword phrases usually at least three words long) will also bring you visitors that are more specifically looking for what your offers. Don’t forget to focus on your specialties. Always include any products or services that help you stand out from the competition.
By delivering high quality content as you optimize your website, you’ll find that you also benefit from higher search engine rankings. Your content should offer services or information that will keep your clients coming back. For instance, auto repair shops can include content such as regular tips for car maintenance or create posts that answer customer questions.
4) Keep Contact Information Consistent
As mentioned about Google Plus listings above, make sure all your company details remain consistent throughout all your social media profiles, accounts and directory listings. Your branding and reputation relies on providing accurate and relevant information including the exact address of your location, name of your company, website, email address and phone numbers.
5) Design a Mobile Responsive Website
Now more than ever, people are using their mobile devices to search online. Specific links like your Contact, Product and About Us pages should be enabled so that mobile device users can easily access information. Also note that Flash pages and PDF files are not readable on mobile devices. A mobile-friendly website or blog ensures that you don’t miss potential customers searching for your products or services.
Implement these 5 easy local SEO steps as part of your internet marketing strategy, and you’ll discover that your rankings grow while you gain new customers for your products or services.
Which of these steps have you used on your site? If you haven’t used them before, which ones do you plan to implement immediately? Let us know in the comments below.Read More