If you are an employment lawyer looking for a SEO and Social Media Strategy, this is for you.
Before you build a website or write 1 page of content, it’s worth spending some time upfront building a strong foundation for your marketing if you want your phone to ring.Read More
Want a steady flow of new customers for your photography business?
Let’s start at the beginning. Before your web site, your SEO Strategy, Facebook campaigns, Pinterest, Instagram or YouYube videos, you know what your customers want, what they search for and how to meet their demand.
The purpose of this post is to show you how to build a foundation with your website and social media strategy and attract new customers.
SEO for Photographers: 5 Questions for Planning Your Strategy
Start by answering the five questions below. I suggest you write down your answers.
- How much is your target customer worth?
- How many customers do you want?
- How many can you handle?
- Where are your customers?
- What Does Your Customer Want?
Your customers have specific needs unique to them. When they are at their keyboard, they don’t generally search for Photographers Greenwich CT. They search deeper. For example they may search the following
- Wedding Photographers in Westport Connecticut
- Photographers for Corporate Events in Stamford CT
- Photographers for Family Portraits in Fairfield County
- Photographers for Graduation Pictures in Darien CT
These are a few ideas I found in just a few seconds by searching online for keywords. This is how people search for what they want. This is the beginning of Demand Driven Marketing and SEO for Photographers.Read More
Your Local SEO Guide in Connecticut and Nationwide
Search Engine Optimization is all about one thing…leads.
Getting ranked on Google page one or even #1 on page one is easy. Anyone can do it with a little training, but one keyword is not enough.
The key to generating a steady flow of targeted leads from Search Engine Optimization (SEO) for local businesses is ranking on Google for hundreds of keywords. And not just any keywords, but keywords that are in demand by your customers.
The answer is 10. The most searched keyword brought 10 visitors to the site out of 2,000. In fact, 1,960 of those visitors each searched something different before clicking through to the website.
The reality is you won’t get enough traffic or leads from one good-ranking keyword. You need keyword diversity as well as geographic diversity.
There are exceptions.
Some businesses can get leads for keywords such as Plumber, Nail Salon, Wine Store, Dumpster, Florist. But they are missing out if that’s all they target in one town.
The key to Local SEO ranking starts with a demand-driven SEO strategy based on your business model, value of your customer, the number of customers your business can handle and how far you are willing to travel to a client or the distance they will travel to you.
Let’s not forget your competitors. Is it easy to get lots of exposure on Google or is the online competition fierce?
Good news! There’s always an edge even in the most competitive markets.Read More
Despite all the Google changes we hear about, one constant that works for me and my clients continues to be keyword-rich blog posts.
I’ve been doing this for 7 years, and this method still works.
Yesterday was January 12. I wrote a blog post titled Top 11 SEO Strategies for Professional Organizers.
In less than 1 hour, the post was able to rank on Google page 1 for numerous keyword queries.Read More
To successfully build your brand and dominate your market, you need a local SEO strategy for your site.
By local SEO, I’m referring to your plan for content marketing on Google and social media, including Facebook and Twitter. Success on these platforms means you’ll dominate your market and ultimately go national with your website.Read More
You ever see someone with extraordinary success and wonder, “Why Not Me?”
They don’t seem smarter or better looking than you. You might even have a better personality than they do.
So why them and not you? The simple reason. Your plan.Read More
Many of you are seeking ways to increase your productivity and profits. I deal with this same issue regularly myself and find our new and existing clients do the same. I have found most of us fall into 1 of 3 buckets:
- You’re either making too little money or none at all. Many of us are stuck in a hole trying to find a way out. Some people with this issue have experienced a degree of success in their lives. But for whatever reason they’re stuck.
- You’re having some degree of success, but you are struggling to scale your business.
- Or perhaps you’re laboring in the salt mines of your business making a living….knowing you need a better way. You have a business that is working. It’s paying the bills and going OK. However, you need a solution to produce more.