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3 Key Factors for Digital Marketing Success

3 Key Factors for Digital Marketing Success

Digital marketing can often leave you feeling overwhelmed especially if you’re new to using online strategies. The learning curve requires dedication to run a successful campaign. If you follow the 3 key factors below, you’ll be off to a great start!

1. Serve Your Customers First

By placing your customers’ needs first, you’ll transform your relationship and your own business.

It’s common for businesses to put their own needs first without even thinking about their customers. For best reach, connect with clients through multiple digital channels. But before releasing any digital content, you need to ask yourself what value it brings to the reader. Identify what your audience needs instead of guessing or putting your interests first.

If you offer content to address client needs and then offer a solution to fulfill those needs, then you’ll achieve greater results. Make sure to use a range of different digital channels to reach your ideal customer where they are online.

Social media and email marketing are core strategies you must implement for your business. These online tools will help you reach a wider target audience while you raise brand awareness at the same time.

Social Media Marketing

2. Stand out from your competition

Digital marketing makes it much easier for small business owners to compete for market share. Businesses that dedicate time, resources and budget to digital marketing gain significant advantage over those that don’t. Due to the cost effectiveness of digital marketing, small companies may make their mark and even compete against larger, more established businesses.

For success in the online world, you must position your company to differentiate itself from competitors. To set your business apart from the rest, keep up with the latest digital trends, build a solid reputation and determine the best digital channels for finding and building relationships with potential clients and existing customers.

Learn how to stand out from the competition

3. Monitor, measure and track digital marketing performance

One of the most common mistakes we find small business owners make when starting out with digital marketing is failing to monitor and track performance. You need to know what’s working and what isn’t.

If you’re using several different channels, you also need to know which ones offer a positive return on investment versus those that simply waste time and resources. By monitoring digital campaigns, you will be able to quickly identify any changes that need to be made and where you should be focusing your attention. It will really help to strengthen your overall strategy and ensure your efforts are rewarded.

NicheQuest offers digital marketing services to local businesses nationwide from our home office in Fairfield County, Connecticut. If you need assistance with developing an online plan of action for your business, give us a call at (203) 762-1366.

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Boost Your Social Media & Content Marketing With These Tips

Boost Your Social Media & Content Marketing With These Tips

What content marketing strategy are you using for your online presence? Is there a plan in place to share your content on other sites besides your own?

If not, read on to learn how you can integrate social media and content marketing together to create massive traffic and potential leads to your website.

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Google Did What? Upcoming Update May Affect Your Site

Google Did What? Upcoming Update May Affect Your Site

It’s not just taxes you have to dread in mid-April this year. Courtesy of Google, all business owners with non-mobile-friendly websites will need to update them by April 21st or potentially lose their ranking. If you rely on your website for new leads and/or customers, you definitely want to pay attention! 

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3 Local Search Marketing Tips: Bing Places for Business

3 Local Search Marketing Tips: Bing Places for Business

Local Search Marketing with Bing Places for BusinessMany small business owners today are looking for cost-friendly ways to accomplish their internet marketing goals. By getting your contact information in front of online customers, you gain the advantage of ensuring that those customers find your products and services.

If you’ve followed the results businesses are having on Google Places, then you are probably already aware of the advantages of using free search engine tools to optimize your local listings. Like Google’s offering, Bing Places for Business provides a quick and easy method to claim and verify your business on the Bing platform.

Here are three local search marketing tips to help you get the most out of the Bing Places listing for your business:

1) Keep Your Contact Information Uniform

In order to get the most from your listing on Bing Places, you want to make sure you are consistent with your contact information. It should be uniform across every platform where you advertise your business. That means your Bing Places listing should use the same address and contact data as your website, offline ads and other search engine listings. Accuracy in your online details helps build trust, and you don’t want to do anything that could negatively affect your local search ranking.

2) Optimize Your Bing Places for Business Listing

After providing accurate name, address and phone number, you must also properly optimize your Bing Places listing using categories and images.

Bing Places for Business Categories
Assigning the right category to your business will ensure that your listing comes up when a client looks for your products or services. You may wish to add more than one category and/or subcategory. So for instance, if you’re a general contractor that also works in concrete, excavation and electrical, you’ll add each of those categories in addition to the general contractor category.

Business Images
Adding images also helps to optimize your listing page. Bing allows up to 10 images. Companies that add photos offer customers a visual of their facility, products or work. It also improves your company’s image and affects your search results positively.

3) Request Customer Reviews

Customer reviews also show up on your Bing Places listing. Although you have no control of reviews that show up on your profile, having reviews does help attract new customers, improve local search results and build your company reputation. Be proactive in asking for reviews from your clients. When you know you’ve provided great service or helped a customer solve a problem, don’t miss the opportunity to ask them to leave a review for your business online.

Search engine local tools such as these place listings are an excellent place to start focusing on local search results. It’s free so you’ll save your online marketing dollars for other strategies, and you’ll also find that Bing Places will help your global search results as well.

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Top 3 SEO Tips for Insurance Agents

Top 3 SEO Tips for Insurance Agents

Search Engine Optimization Tips for Insurance AgentsSearch engine optimization (SEO) for insurance agents is all about taking action to make sure that your business is easily discovered by your prospects. Without SEO, your website won’t achieve much in the way of bringing traffic and customers to your business. The insurance market is very competitive, and you stand at the risk of your site resting in obscurity if you aren’t proactive about making sure it ranks for the appropriate keywords. Not to worry. Here are three top search engine optimization tips you will find quite helpful in your quest to fully develop your insurance niche site.

SEO Tip #1: Go Long Tail

Because of the high competition for major insurance keywords, you’ll need to find keywords that other agents or agencies are not targeting. One method by which you can achieve your aim will be through the use of long-tail keywords. For example, it may be hard for you to rank well for the keywords “auto insurance” or “car insurance.” You would be competing up against many of the top players in the insurance market including major insurance companies and brokerage houses. However, if you choose long-tail keywords such as “car insurance in Surprise Arizona” or “Surprise Arizona auto insurance,” you’ll find that you’ll achieve better ranking and search engine results. Once you select the right low-competition keywords, you then must ensure these search terms are optimally used in your meta data and articles.

SEO Tip #2: Create Quality Content

SEO tips for insurance agentsHigh quality, informative blogs and articles play a vital role in your search engine optimization efforts. It’s possible you’ve already realized the strength of creating engaging content for your sites and have implemented a content marketing strategy to increase your web presence. In the past, many internet marketers and website owners utilized keyword-stuffed and poorly-written posts in order to fool the search engines into ranking their sites higher. But not anymore. Major search engines like Google consistently update their algorithms to weed out shoddy websites that do not offer any true value to internet users. That makes it increasingly important to ensure that you produce high-quality content written specifically for your readers and not for fooling the search engines. Consistency is truly key for content strategies. Post on a regular basis, and you’ll discover that quality content will keep your site visitors coming back for more.

SEO Tip #3: Use Social Media

Gone are the days where social media sites are used only for staying in touch with friends and family. Business owners everywhere are tapping into the power of social media. Use Google+, Facebook and Twitter along with other social media platforms to improve your insurance business. Interesting posts and videos attract users on social media. These prospects learn about your business on social media sites and then to convert to customers as you engage them in discussions about how your product fills their needs. Videos also provide a means for further customer engagement. You may create tutorials to attract clients, and then use links from social media sites to help generate more traffic and increase your search engine visibility.

These SEO tips offer just a few ideas to help you take your insurance agency to the next level in increasing website traffic and bringing in new customers. Let us know in the comments below what search engine optimization strategies you use within your agency to develop new business and improve your website results.

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Celebrate Small Business Week with Google

Celebrate Small Business Week with Google

Google Small Business CommunityNational Small Business Week is here again! This Small Business Administration (SBA) annual event celebrates small business owners and entrepreneurs along with the important contributions they make to the economy. Not to be left out of the celebration, search giant Google decided to use the week to celebrate and thank the “the dreamers, doers, shakers, and makers” in its own unique way.

There’s no doubt that small businesses play a vital role in the United States economy. According to the SBA, more than 50 percent of the entire American working population is involved in some way with small business activities. They either own a small business or work for one. In fact, two out of every three new jobs come from small businesses. To help boost small business success even further, Google announced the launch of the Google Small Business Community and a new Google Helpouts page for small business owners. These sites are expected to enhance networking opportunities and make useful information easy to access.

Small Business Week and Google Communities

Google Small Business Community on Google+The Google Small Business Community operates on the Google+ social network. It is a wonderful place to make new business connections and share business ideas. The Community is free to join and the number of members has steadily increased since its launch.

Check out the community events from May 12 to May 16 for special messages including one from President Barack Obama. The site also plans to feature useful tips from top businesspeople across a range of industries. Already, business owners are introducing themselves in the community using a variety of hash tags such as #SmallBusinessWeek, #SmallBusiness and #SmallBusinessOwners. You’ll definitely want to use one of these hash tags in order to improve the visibility of your business and engage other small business owners in the process.

Even after National Small Business Week, the community will continue to be the source of helpful information. According to the blog Google and Your Business, training ideas such as daily and weekly posts, series and training will come from what business owners decide they want to learn. Googlers and an advisory team will also be available to handle all your questions.

Helpouts Page for Small Businesses

Google Small Business Community HelpoutsThe Helpouts Page provides an avenue for small business owners to access individual consultations with business experts. These consultations will take the form of video calls. There are expert advisors on a variety of business topics including web design, online marketing, WordPress, bookkeeping and branding.

While there are plenty of Helpouts offered without any charge, you will need to pay to have access to expert opinions in others. Identifying free Helpouts from paid ones is easy. Rates are clearly posted and differ based on the expert offering the consultation. Some sessions use per-minute rates while others charge flat rates. Additionally, Helpout rates may also depend on the level of individual expert’s skills, which you will find outlined in the session description. If you join the Google Small Business Community between May 12 and 16, you’ll also be eligible to get $20 off a Helpout of your choice.

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Focus Your SEO on Going Local with Google Places

Focus Your SEO on Going Local with Google Places

Google PlacesSEO definitely helps your website bring in more sales, but going local with Google Places can make all the difference in your internet marketing strategy.

By its very nature, search engine optimization brings in more traffic to your website. But the ultimate goal of SEO strategy is really to target your audience so that they visit your website and then take the action you want them to take once they arrive.

You may have the biggest audience in the world, but if they’re not interested in your products or services, than SEO isn’t going to help you one bit. The action you must take is to come up with concepts that are relevant to your potential buying audience, create keywords around those concepts and then place them within your website. Those small changes in focus will help you draw in the right kind of traffic that’s motivated to take the action you want.

Optimize Your Website for Local Search

You probably wonder what actionable steps will make the most difference when trying to achieve search results. A great start for every business interested in improving their website traffic is Google Places.

Why Google Places?

Google Places for Business offers something that few online sites provide – action tracking (such as how many people visited your listing), map clicks with directions and data about how many times your listing shows up in search results. Places gives businesses the option to add coupons, offers, images and videos to make listings come alive for potential customers. There’s also a “place” for customer ratings and client references as well. And, Google isn’t the only site offering a specialized listing for businesses. Yahoo! Local and Bing Local are also entering this arena by offering their own versions for business clients as well.

How to Use Listings on Google Places Effectively

Google Places for Local SEO example

Example of Google Places for Business

Want to know if you’re included in Google Places? Simply search for your company name and include the name of your city. For example, if you are a pool & spa company in Hamburg, New Jersey, search for “pool & spa in Hamburg, NJ” to view the search results (see photo at right). When you hover over the results, the column on the right side of the search results in Google displays company information so that you’ll quickly know if your local data is optimized within that keyword selection. If you are not showing up for local keyword terms, then it’s time to focus on updating your Google Places listings to get the most out of your listing.

Also, categories place an important role in helping potential customers find your business. Choose the right categories for your company since you may only add a total of 5 to your Google Places listing. Also, review your competition to find out where they are ranking in search results and see how their category listings compare.

On your Google Places site, include as much information about your business as possible. Keeping potential customers up-to-date with your store hours, phone number, email, website address, videos and coupons not only builds trust, but it ensures that they always know where and how to reach you. Google Places allows up to five videos and 10 pictures.

Ask for Reviews

If you are lacking business reviews on Google Places for Business, ask your best customers to leave a brief description of their experience with your company. You may also want to have them stop by Yelp or Merchant Circle to leave reviews on those sites too. You could even create a special offer for extra discounts on return visits for customers that leave a review. Don’t be afraid to ask for customer testimonials. You want prospects to completely understand the product or service you offer, but you don’t want your page to be all about your sales offer. Let them know right up front what your customers think about your offerings.

Combine SEO Strategies for Better Results

Consider pay-per-click advertising as an additional source to combine with your search engine optimization strategies. Target your local region in your pay-per-click ad so that it matches your SEO goals for local traffic, and you’ll ultimately find that you bring in more traffic with this hyper local targeting using paid and organic internet strategies.

Here at Niche Quest, we talk alot about SEO, but more importantly, our blogs, courses and ebooks teach you to focus your website optimization on going local. The Niche Quest Formula method shows you how to optimize your website for local search because this is the one area where you can bring prospects to your website before they find your competitors first.

Learn more about how about internet marketing strategies that really work by using the Ultimate Beginners Guide to Internet Marketing. Watch our roadmap video below. After you review this step-by-step guide that includes a visual, an eBook and videos, you’ll have everything you need to get the internet marketing results you need to rank your business website.

 

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